Business | A Little More on Elusive Abercrombie at Mall of the Emirates, Dubai...

The most highly-anticipated
grand Abercrombie & Fitch opening in recent years,
an update on A&F Mall of the Emirates...
#MooseInTheMiddleEast

Business | Comin' Up, Abercrombie's Riverside 66, Tianjin Readies...

The Moose continues its
founding ventures for the future in the China and is set
on opening its next installment in Tianjin...
#MooseInTheMiddleKingdom

Business | Ice Cream and Shopping Galore: Abercrombie's Qingdao Opening...

Fantastic deets and pics on the latest
Abercrombie & Fitch opening in the People's Republic of China,
the all-new A&F MixC Qingdao welcomes...
#MooseInMiddleKingdom

Business | An Internal Rebellion, Reimbursement for 62,000 Abercrombie Associates...

A new major lawsuit
strikes Abercrombie & Fitch Co. at a pivotal time
effort to rise remains an up-hill war...
#ANewLegalBattle

Business | Fierce Cologne Debuts at Sephora in France...

The world's hottest fragrance

has now for the first time embarked on purveying

its iconic essence outside A&F stores...

#FIERCEwithSephora

Business | Abercrombie's Historic Return to Sarasota...

The fantastic management team now welcomes one and all into the all-new A&F Westfield Southgate,

the first American Abercrombie & Fitch full-price store opened in near of a decade
and signifying Abercrombie's return to destination Sarasota!

#SouthFloridaIsWhereItsAt

Business | Abercrombie's Greater (Fashion) Forward Step...

In most (fashion) forward step ever, Abercrombie & Fitch has enlisted from industry's top-tier talent

as the rebranding of the All-American icon continues steadfast...

#TheNewEraUnfurls

Letter from the Editor! | Samantha Elauf, Abercrombie & Fitch Historic Supreme Court Ruling...

Samantha and her mom in front of the Supreme Court, February 25, 2015.   |   (image source)

         NEARLY EXACTLY SEVEN years after Samantha Elauf, a practicing Muslim young woman, was denied employment at her local abercrombie kids over the lifestyle usage of her hijab, the Supreme Court of the United States of America has made a landmark, historic ruling over case EEOC v. Abercrombie & Fitch Stores, Inc., that heralds a new step in progress in the dynamics of American society and will now stand, for Abercrombie & Fitch Co., as the resounding epic closure to paramount controversy and lawsuits, on the basis of discrimination, which has been plaguing the Company for years, in the modern era, until this newfound epoch for the future...

News Now! | Comin' Up, Abercrombie & Fitch MixC Qingdao, China...

Exterior shot from one of the entrances to MixC Qingdao!   |   Image, A&F Qingdao team

         NOW ONE YEAR after the phenomenal inauguration of its first-ever premier location in mainland China, the grand A&F Shanghai flagship store, the Abercrombie & Fitch label is prepping for the initial acceleration of its presence in Greater China! Coming up, the first of three anticipated locations to continue flourishing the recognition and strength of the All-American icon in the world's greatest luxury and aspirational market...

News Now! | Abercrombie & Fitch Co. First Quarter (Q1), FY2015 Results + Outlook...

         ON MAY 28, Abercrombie & Fitch Co. released its earnings results for the first quarter (Q1) - of this 2015 fiscal year (FY2014) representing the first ever in the modern era post-Michael "Mike" S. Jeffries - which ended on May 2. We take a concise look at the results with elaborative perspective...

News Now! | Comin' up, Abercrombie & Fitch Westfield Southgate, Sarasota, Florida!...

Bobby and Amanda look ready! Are you?!
Image, Guy Aroch for Abercrombie & Fitch, @abercrombie Instagram, May 25

         SUMMER OF REJOICE! In what is unfolding as a most spectacular summer of new beginnings picking up wondrous pace, we are now set to witness the opening of the first full-price Abercrombie & Fitch store opening since in near of a total decade! Pack up your hot #AFstyle beachside wears, Aberladies and Fitchman, 'cause clear, bright, gorgeous South Florida is where it's goin' on!... #SUMMERISFOR

Stores Allure! | Abercrombie & Fitch The Grove, Los Angeles: The Final Days...

A captured area of implemented signature artwork by Bruce Sargeant within A&F The Grove...
Image, M.P. for The Sitch on Fitch, shot before the store's closure.

         A ONE-OF-A-KIND WONDER onto its own, Abercrombie & Fitch at The Grove in Los Angeles, California, was an outstanding entity of the ultimate finest of the A&F Experience! Originally opened in The Grove in 2002, it was remodeled and reinaugurated, on July 15, 2006, as the West Coast Abercrombie & Fitch Fitch flagship store following the grand November 2005 premier of the first A&F Flagship, A&F Fifth Avenue, in New York City. Of having possessed a great personal history and relationship within the Company and the greater world, A&F The Grove was an icon. Now, time after its February 21 closure this year, The Sitch on Fitch, in collaboration with a former store model and new TSOF Contributor, offers newfound exclusive insight into the its final days...

Letter from the Editor! | Abercrombie's Mythic Concept 6...

What were we in for, my Meister Mike...   |   Image, Abercrombie & Fitch Co.

         WHAT HISTORY WILL remember as the Great Recession of the early-21st century, it was a globally destabilizing socioeconomic earthquake - the most detrimental since the Great Depression - that shook, cracked and crumbled foundations to the ground - manifesting an effect and aftermath of an environment survival-of-the-fittest reshaping the landscape anew. By the peak of incontrovertible iconic glory by the end of 2007 before the dawn of the Great Recession, Mike Jeffries' Abercrombie & Fitch was an unstoppable, unchallenged behemoth at the zenith of youth fashion retail - one of the leading revolutionary greats in fashion retail - which by then had ended the glorious mid-2000s with a powerful accelerating traction of potential to be realized and with five innovative concepts in its inspired portfolio of brands: the flagship Abercrombie & Fitch brand, abercrombie kids (1998; childrenswear version), Hollister Co. (2000; the Fantasy of Southern California), RUEHL No.925 (2004; upscale Greenwich Village, New York dream for young adults), and Gilly Hicks which was just gearing up for its premier to the world with its founding provocative, sophisticated-yet-cheeky "Down Undie" fantasy initially for women 18 and up. But the Recession changed everything, everything, and a possible Concept 6 just never saw the light of day....

News Now! | For New Abercrombie CEO, the Succession Progression...

The future's out there, bright; let's seize the light...
Image, Guy Aroch for Abercrombie & Fitch   |   @abercrombie Instagram, May 7, 2015

         IN THE MIDST of a personal interim period after the sudden departure of the founding genius who repositioned it as globally-renowned fashion retailer, Abercrombie & Fitch Co. has become a multi-billion dollar entity carrying on, in full struggle against headwinds and in a phase of unpredecented transition, without the guidance of a titan Chief Executive Officer to singularly be at helm with firm, stable, visionary strength. For the time being, it is the temporary Office of the Chairman - a recently created governance group of top executives comprising of Executive Chairman Arthur Martinez, Chief Operating Officer Jonathan Ramsden, and Brand Presidents Christos Angelides (Abercrombie & Fitch and abercrombie) and Fran Horowitz (Hollister Co.) - who are together at the steering wheel as the headhunt continues on for the new CEO...

Letter from the Editor! | In Summer Waters, a New Era Steadfast...

Amanda Norgaard, leading female face of marketing for new A&F...
Photography, Guy Aroch for Abercrombie & Fitch   |   @abercrombie Instagram, May 11, 2015

         NOW AS WE embark on newfound summer waters, a collective spirit nestled on a vessel of yet undergoing evolution, well onward we venture forward - the horizon promising through enigmatic in the epic odyssey which we partake. For however volatile the seas may become, and clouds and storms descend, there's is an occurrence of ever-glimpsing shinning sun and skies pure-blue reflecting unwavered hope and know of smiles to remain true. A fresh, strong incoming summerwind now picks up. Can you feel it. To advance our progressions and move us ever steadfast. On newfound summer waters we are, and by the end into new seas of journey fierce - we sail on, now more than ever so - we will begin to see, to feel, to taste, to love, with heart in yearn for a resurge, the fruits of a new paradise and more...

News Now! | Hillary Clinton's Abercrombie Marketing Disapproval...

With Abercrombie's iconic sexuality-play-on-display gone,
maybe a truce with the possible future President of the U.S. is in sight...
Image, Associated Press, (image source)

         THE FINAL BOMB-drop to dismantle what remains of Mike Jeffries' Abercrombie & Fitch, the April 24 release, by Abercrombie & Fitch Co. new senior management, left a reeling, polarized landscape after heralding the slackening of associates standards and store protocol and the definitive discontinuation of sexuality in branding and marketing. The latter aspect, in particular, came in utmost coincidence after the April 12 official announcement of Hillary Rodham Clinton's intent for the White House as Democrat candidate for the 2016 United States presidential election: as it's turned out, Abercrombie & Fitch was not in good standing with her when it came to the matter of explicit nature in marketing for youths. Now, sexuality in A&F Marketing is caught up as part of a greater national political discussion over the contrasting ideology of the powerful presidential candidate...

FIERCE Perspective! | Abercrombie Topless Male Models No More?...

A classical, refined era is passing away. What a world out there now...
Image, Nick Ray, The Times, 2007   |   (image source)

         NOW A WEEK after the new senior management of Abercrombie & Fitch Co., post-Mike Jeffries, made it official - really, we all already knew it was happening - that there will be no more iconic, clean, aspirational sexuality and shirtless male models (and scantly-clad girls) in the marketing and instores (and now that we've definitely had a good time to cool down from detriment of it all including the severe loosening of associates standards), a now-having-left male A&F Store Model - shhh, we're not supposed to use that anymore either [eyeroll, grimace] - gets candid on some key aspects on why the admirable sales floor positions truly mattered and what it means for those who once held the highest stance...

Letter from the Editor! | On Accounts of Discrimination, on Authenticity of Diversity...

A&F Fifth Avenue flagship store as captured summer 2013 and where
the anonymous store model may come from.   |  Image, photographer Charles Marion

         PRECISELY TWO YEARS ago, international condemnation over resurfaced 2006 statements, made by Mike Jeffries, over the targeted and preferred individuals, as consumers and associates for Abercrombie & Fitch Co., brought on a public relations nightmare nastily untimely amid a then just-developing declining performance and an elevating bandwagon-shitstorm against the Company. Fast-forward to two years, and we've found ourselves in a new era, post-Jeffries, though with echoes of the controversial side associated with his tenure ringing on. Now in 2015 (at exactly the same time of the year in 2013 that shit hit the fan), an anonymous store model has had her exposé - on what she purports she witnessed of unethical behavior fostered by the A&F environment - published. And unlike that 2013 incident, I am not going to ignore it and address it: both this and why I never said anything two years ago...

News Now! | Abercrombie Fifth Avenue & Dublin, Top-Tier Windows Unblocked, Exposed...

Detail of a photo from A&F Dublin on opening day, 1 November 2012.
Note the detail of system behind windows.   |   Image, Patrick M. for The Sitch on Fitch

         A SIGNATURE, KEY element introduced with the the rollout of the Abercrombie & Fitch flagship prototype (beginning with A&F Fifth Avenue in 2005), and then implemented onto the mall-based formats by 2007, the distinct, elegantly conceived obstruction implemented on the windows of Abercrombie & Fitch stores were meant to heighten seclusion, privacy and intimacy instore, for the consumer, with the A&F Experience playing out as if in a glorious world of its own in containment from the outside world. However, with the volatile environment of post-Recession fashion retail, the removal of all obstructions at the windows began in 2013 with the intent of exposing the interior to now instead try to make an intrigue-effect on the passerby now able to have a peak inside and check out some sort of windows displays. While the removal of the louvers over Abercrombie & Fitch facades was very much evident from the get-go has it took hold nationwide America, the removal of all original, signature elements secluding the interiors of flagships and, in the case of A&F Dublin, non-flagship top-tiers is well set...

News Now! | Abercrombie & Fitch Pacific Centre, Vancouver, Canada Comin' Up!...

Joining Canadian store-siblings like, seen here, A&F Toronto Eaton Centre!
Image, Liesbeth B., (image source)

         WHILE THE OPENING of all-new full-price Abercrombie & Fitch stores has become a rarity in the North American market, the opportunities for newfound premium locations in key consumer nodes continue to arise. While there's A&F Westfield World Trade Center in the America and shops in Mexico coming up, Canada is now officially set to get its fifth Abercrombie & Fitch! #GetStoked