Friday, August 29, 2014

News Now! | Abercrombie's FIERCE Confidence Now Online...

FIERCE Confidence as seen on abercrombie.com.
         HAVING BEEN RELEASED as an instore exclusive back in early-May along with Perfume No.1 Undone, the elusive FIERCE Confidence – a bold reinterpretation of the world's hottest fragrance, FIERCE – has this week finally made its online debut!

"Decisively masculine, Fierce Confidence lives at the core of every guy who carves out his own destiny. Seductive and sophisticated, there's an undercurrent of energy with enough edge to keep things interesting. Magnetic and bold, this scent commands attention with unspoken Fierce Confidence."

Continuing along the lines of the iconic citrus blend with undeniable masculine allure, FIERCE Confidence retails for US$54 at 1.7 fl oz, the only available volume; it is also available on overseas abercrombie.com sites for £58 (UK) and €66 (Eurozone). The packaging beautifully alludes to the original format of FIERCE...


FIERCE Confidence packaging, May 2014
Image, Peter. M. for The Sitch on Fitch


FIERCE cologne packaging pre-2008.


FIERCE Confidence, make it your statement every moment...

Stay FIERCE!




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Thursday, August 28, 2014

S.M. Highlights! | Abercrombie Chengdu's FIERCE Girl, Winter...

         AS WE GET ever near to the highly anticipated inauguration of the world's first mall-based overseas Abercrombie & Fitch opening doors in Chengdu, China, #THEHOTTESTBLOG highlights gorgeous associate Winter for her great effortless #AFstyle and unyielding passionate, bright and energetic love for Abercrombie, her store and her wonderful team members! #YouGoGirl #WeLoveWinter

Her FIERCE moments from this A&F Chengdu countdown week...



"Hi! We are here!!!! 从今天起的未来一周内
大家每天下午12至6点都可以在A&F门店门口看到我们的猛男们!
快来和他们拍照互动吧"
2  3     A  U  G  U  S  T     2  0  1  4


"Hi! We are here!!!!从今天起的未来一周内
大家每天下午12至6点都可以在A&F门店门口看到我们的猛男们!
快来和他们拍照互动吧!"
2  3     A  U  G  U  S  T     2  0  1  4


"Hi! We are here!!!! 从今天起的未来一周内
大家每天下午12至6点都可以在A&F门店门口看到我们的猛男们!
快来和他们拍照互动吧!!!!"
2  4     A  U  G  U  S  T     2  0  1  4


"Are you guys ready for our amazing opening day??"
2  6     A  U  G  U  S  T     2  0  1  4


"The countdown to the third day!!!!!!!
Are you guys excited for our amazing opening day!!!"
2  7     A  U  G  U  S  T     2  0  1  4


"Sweet dream."
2  7     A  U  G  U  S  T     2  0  1  4


"One team! One dream!"
2  8     A  U  G  U  S  T     2  0  1  4


She'd be lovely in an Abercrombie & Fitch marketing campaign...

Abercrombie & Fitch opens at the Chengdu IFS on Saturday, August 30, 10:00 AM (CST; UTC+8)! The first 200 fans in line get a free 1.7 fl oz bottle of signature FIERCE cologne!

Stay FIERCE!

P.S. Read more of in-detail posts of A&F Chengdu at #THEHOTTESTBLOG (here)!

A&F Chengdu (store #11250, CN-ANF)
Chengdu IFS
No.1 Section 3 Hongxing Road
Chengdu, 51 610021




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S.M. Highlights! | Abercrombie Home Office, Model Alumni Ice Bucket Challenge...

The cooldown... Detail of photo from inside A&F Quarterly, Summer 1998.
Photography by Bruce Weber for Abercrombie & Fitch.
         GONE VIRAL OUT of the hilarity of participating and nominating friends to douse ice-freezing water on oneself, the Ice Bucket Challenge is meant to bring awareness of Amyotrophic lateral sclerosis (ALS) – more commonly known as Lou Gehrig's disease – and generate donations to the ALS Association for progressive research in the field in search of ending the neurodegenerative sickness. (Read more and donate here).

A&F Home Office got into the total cool of the season's cultural trend and so did select fave A&F Model alumni! Check out their awesome vids from Instagram!...


A&F Home Office participants   |   @abercrombie
2  1     A  U  G  U  S  T     2  0  1  4


Karlie Kloss (right) with Momofuku Milk Bar owner and friend, Christina Tosi,
with whom she collaborates for Karlie's Kookies line.   |   @karliekloss @christinatosi
2  0     A  U  G  U  S  T     2  0  1  4


Rose Huntington-Whitely   |   @rosiehw
2  1     A  U  G  U  S  T     2  0  1  4


Sage Nicole Humphries   |   @sageynicolehumphries
1  7     A  U  G  U  S  T     2  0  1  4


Taylor Swift (part one)   |   @taylorswift
1  6     A  U  G  U  S  T     2  0  1  4


Taylor Swift (part two)   |   @taylorswift
1  6     A  U  G  U  S  T     2  0  1  4


Taylor Swift (part three)   |   @taylorswift
1  6     A  U  G  U  S  T     2  0  1  4


Tyler Hoechlin   |   @tylerl_hoechlin
1  7     A  U  G  U  S  T     2  0  1  4


...Stay FIERCE!




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Tuesday, August 26, 2014

Featured Goods of the Week! | August 26 – September 1...



          FLIRT WITH SUMMER on last days, and ease into the cool of fall, with most perfect #AFstyle shorts fitting for sitch and ready for the feel of the great breeze...

Check out this week's Featured Goods at #THEHOTTESTBLOG!

FLAGSHIP EXCLUSIVE, (FE) / ONLINE EXCLUSIVE (OE)






ABERCROMBIE
& FITCH
M   E   N

A&F CAMPUS FIT SHORTS
O  L  I  V  E

US$50





ABERCROMBIE
& FITCH
M   E   N

A&F CAMPUS FIT SHORTS
M  A  D  R  A  S

US$50





ABERCROMBIE
& FITCH
M   E   N

A&F PREPPY FIT SHORTS
B  U  R  G  U  N  D  Y

US$50





ABERCROMBIE
& FITCH
W   O   M   E   N

A&F LOW-RISE SHORT-SHORTS
B  L  E  A  C  H

US$54





ABERCROMBIE
& FITCH
W   O   M   E   N

A&F MID LENGTH SHORTS (OE)
K  H  A  K  I

US$44





ABERCROMBIE
& FITCH
W   O   M   E   N

STEPHANIE CULOTTE SHORTS (FE)
B  L  U  E     A  N  D     G  R  A  Y

US$58




*MERCHANDISE LINKS SUSCEPTIBLE TO EXPIRATION IN TIME DUE TO EVENTUAL IN-STOCK AVAILABILITY TERMINATION.



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