B     U     S     I     N     E     S     S     .               C     U     L     T     U     R     E     .             S     T     Y     L     E     .

Tuesday, July 22, 2014

Featured Goods of the Week! | July 22-28...



          ART THOU INTRIGUED? The hottest tees of the moment are totally stealing the style-spotlight with a sophisticated, artistic flair and wit... #inspired

Check out this week's Featured Goods at #THEHOTTESTBLOG!

FLAGSHIP EXCLUSIVE, (FE) / ONLINE EXCLUSIVE (OE)






ABERCROMBIE
& FITCH
M   E   N

GREEN MOUNTAIN TEE
W H I T E

US$30





ABERCROMBIE
& FITCH
M   E   N

SCHOFIELD COBBLE TEE
L I G H T   H E A T H E R   G R A Y

US$30





ABERCROMBIE
& FITCH
M   E   N

SCHOFIELD COBBLE TEE
H E A T H E R   G R A Y

US$30




ABERCROMBIE
& FITCH
W   O   M   E   N

BRITTAN TEE
L I G H T   P I N K

US$30





ABERCROMBIE
& FITCH
W   O   M   E   N

BRITTAN TEE
W H I T E

US$30





ABERCROMBIE
& FITCH
W   O   M   E   N

JOANNA TEE
O A T M E A L

US$34




*MERCHANDISE LINKS SUSCEPTIBLE TO EXPIRATION IN TIME DUE TO EVENTUAL IN-STOCK AVAILABILITY TERMINATION.



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Monday, July 21, 2014

All About Style! | Abercrombie Cycling Cool...

         THEY SEE ME rollin'... They hatin'... Gotta love the fantastic play of cycling cool going on right now at Abercrombie & Fitch! Happening with a classic leisure and go-for-it attitude, it makes for a perfect lifestyle note to your looks for the season...



"Surprise visits from a new crush?!
They're the best. #HeresToNow"   |   @abercrombie, Instagram
3  0     J  U  N  E     2  0  1  4


"It's Summer, so let the good times roll. #HeresToNow"   |   @abercrombie, Instagram
1     J  U  L  Y     2  0  1  4






T H E   G O O D S
Ausable River Tee, navy bike pattern, US$28
Bear Brook Tee, white, US$30
Green Mountain Tee, white, US$30
Schofield Cobble Tee, heather gray, US$30



The Ausable River Tee in bold navy, with little bikes in preppy dotted-about-pattern, is to totally obsess over. #Favorite. With an allusion to old school classic cycling, the Bear Brook Tee just has a real nice vintage-yet-modern edge that can't go wrong with any casual look. Meanwhile, we've got a great photo-real print with the Green Mountain Tee, in contrasting back-and-white and pop-color yellow, that you could have just snagged from a contemporary art gallery in the city. But artistry is expressed with daring cool in the Schofield Cobble Tee, in grayscale and focal pop-color, featuring a beautiful hand-illustrated graphic finish. The beauty of these tees is in the understated nature of their attractive design appeal.

Nothing beats a chill bike ride on a gorgeous day...

Stay FIERCE!

*MERCHANDISE LINKS SUSCEPTIBLE TO EXPIRATION IN TIME DUE TO EVENTUAL IN-STOCK AVAILABILITY TERMINATION.



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S.M. Highlights! | @thesitchonfitch Instagram, July 2014 (So Far)...

         THIS JULY'S BEEN pretty sweet, and we've got the IG pics to prove some of the cool so far! Celebrating, hanging out, and just having fun are all in a summer's joy...so awesome, too, was that sick shout-out we got from from one of our all-time fave A&F Model alumni, Justin Hopwood! #PERFECTION

Check out the best of @thesitchonfitch on Instagram so far this month, and go follow #THEHOTTESTBLOG, if you have not already, for some more #ABERCROMBIEHOT on your IG feed...



Click to view in overlay gallery!



"'Tell me I'm your #NationalAnthem...'
Happy #FourthofJuly from #THEHOTTESTBLOG!"   |   Image, C.E.R.
4     J  U  L  Y     2  0  1  4


"#Modern, clean, and inspirational, full-color #photography returns,
but in advanced 2014 contemporary form, adding a further visual presentation dimension
to #Abercrombie & Fitch stores."   |   Image, Will B.
7     J  U  L  Y     2  0  1  4


"Loving the all-new A&F Men's Wrapped Woven Bracelet feat. fine #leather detail
and that #beautiful, beautiful #metal clasp. Seen here in gray and burgundy;
also available in gray and navy, red and navy, and blue and green,
abercrombie.com."   |   Image, C.E.R.
1  1     J  U  L  Y     2  0  1  4


"Destination: Poolside fun in classic style!
Happy summer weekend!"   |   Image, C.E.R.
1  2     J  U  L  Y     2  0  1  4


"This night fate wrote for German celebration! Germany, you are #FIERCE!
Congrats to our German friends for their glorious win of the
2014 FIFA World Cup!!!"   |   Image, C.E.R.
1  3     J  U  L  Y     2  0  1  4


"So today is #BastilleDay in #France. That means #French #kisses all around right?
...Parlez-vous #Abercrombie? Oui? D'accord! ;)"   |   Image, C.E.R.
1  4     J  U  L  Y     2  0  1  4


"MIKE THE MAN! Happy birthday to the #revolutionary,
#genius icon and who's united us all, in our community, under the brilliance of his great,
#visionary mind. Without him, we would have nothing of the #exceptional concepts that
inspire us passionately and of the amazing people we've met along the way...
#WELOVEMIKE #THANKYOUMIKE #MeisterMike"   |   Image, C.E.R.
1  5     J  U  L  Y     2  0  1  4


"#TBT to the launch - exactly four years ago today - of the grand and unforgettable
'A&F Screen Test' Back-to-School/Fall 2010 campaign! Focal to it was the magnificent
2010 return of the A&F Quarterly with the 'Screen Test' edition which tied together all elements
of the season (#nudity included throughout!). Leading model was our favorite boy, @justinhopwood_,
for whom this was his first major, international #fashion campaign and went on to amazing things
(e.g., a current main face at @ralphlauren since that year)! Lead female model #CamilleRowe, too,
has skyrocketed since and even locked lips with #RobertPattinson for the new @dior Homme
campaign. A&F Screen Test was romantically 'the flint to spark a trip to the stars'...
#LoveScreenTestForever"   |   Image, C.E.R.
1  7     J  U  L  Y     2  0  1  4

@justinhopwood_:
"Thanks for the kind words a lot of memories right there!"


"Every #birthdayboy needs his entourage, and these Ivy Leaguers
definitely got game for a good time out! But which bud’s gonna be the wingman
helping score hotties? #HappyBirthday, C.E.R. (TSOF founder), and may you never remember tonight!
'Uncompromising in quality with an #athletic #masculine edge, the 1892 collection
is inspired by the #rugged, #collegiate atmosphere that charges
through competitive #IvyLeague #sports.' "
1  8     J  U  L  Y     2  0  1  4



...Stay FIERCE!




Instagram

Friday, July 18, 2014

News Now! | Seagull & Surfer Preview – Part II: Premier Playlist...


         ON JULY 28th, The Sitch on Fitch Co. will unveil Seagull & Surfer – the upcoming unprecedented and inspired answer, by #THEHOTTESTBLOG, for the devoted and passionate fans of the romantic and cool fantasy of SoCal by Abercrombie & Fitch. Delving deep into the lore of Hollister Co. and more, Seagull & Surfer is furthermore wholly exploratory and transportive across and to the farthest reaches of the icon's legendary, multifaceted and layered essence...



TRAVERSING
THE WATERS OF
THE HOLLISTER MYTHOS,
#THERADDESTBLOG
KEEPS IT TOTALLY EPIC
FREE-SPIRITED AND INSANELY
ADVENTUROUS, DUDE!



As a part of two spaced previews during the countdown to the launch of this anticipated concept (check out first preview), #THEHOTTESTBLOG now invites you to sample tracks from the upcoming Premier Playlist to Seagull & Surfer! Discover the rad tracks, (here)!*Spotify account required

Seagull & Surfer surfs live July 28th, 12:00PM (EDT; UTC−04:00)...

Stay FIERCE!




Instagram

Tuesday, July 15, 2014

News Now! | Abercrombie & Fitch Chengdu...


         WITH FLAGSHIP NODES now established beautifully strategically and successful in Hong Kong and Shanghai (greater China’s shining hubs of fashion and premium consumerism), the Abercrombie & Fitch brand is set to continue the solidification of its foundations in China by now venturing into opening the world’s first mall-based international A&F stores.

As a landmark for being the first of its kind and in the Middle Kingdom, the debuting shop of this new lineup will be purveying its FIERCE wares at the recently opened, world-class Chengdu IFS shopping mall. Inaugurated on 14 January 2014 as the flagship project of Hong Kong-based developer, Wharf Holdings, Inc., in mainland China, the greater Chengdu International Financial Square complex encompasses this “flagship” shopping mall as well as two Grade-A office buildings, a five-star hotel, and upscale residential installments. Spanning over 760,000 sqm (roughly 8.2 million sqft), and realized under the concept of “a city within a city” (in collaboration with international, award-winning design firm Benoy) with an estimated investment of 16 billion CNY (around US$2.577 billion), Chengdu IFS is heralded as the next-generation regional commercial landmark awe, and it is situated at Chengdu’s utmost prime real estate, at the intersection of Hongxing Road and Dacisi Road, at the heart of the city’s business district…

“Chengdu IFS is broad in scale. Upon its opening, walking along Hongxing Road will become a completely new experience combining fashion, art, and lifestyle. This project [will usher] in an international city landmark in not only Chengdu but also the west of China, boosting the growth of luxury market[,] and it will become a trend-setter for living in Chengdu providing one-stop- top-notch international shopping in the region. One could experience the genuine, cosmopolitan lifestyle without leaving the ‘city’.” – Doreen Yuk-Fong Lee, Executive Director, Wharf Holdings, 16 December 2013 press release

The exceptional mall itself measures up at 210,000 sqm (roughly 2.3 million sqft) across six levels and two underground levels, and it includes tenants as Dolce & Gabbana, Lane Crawford, and Prada as well 90 new-in-the-city shops such as Dior, Dior Homme, Chanel, Burberry, Balenciaga, Christian Louboutin, Giorgio Armani, Tom Ford, Valentino, Van Cleef and Arpels, and, too, Abercrombie & Fitch. A&F Chengdu in particular has direct access to the Chengdu IFS complex’s pedestrian infrastructure.

The selection of this geolocation – instead, per se, of Beijing (a Tier I city only along with Shanghai) or an East Coast Tier II Chinese city – is markedly intelligent. Choosing to open its first mall-based Chinese store in Chengdu, Abercrombie & Fitch places its next retail pin in the greater Chinese market tactically in the mainland China interior and that area’s leading node of industry and consumerism growth. (Chengdu has been ranked as leading the list of new upcoming Tier I Chinese cities, listed as third by Forbes in highest luxury goods expenditures, and has been recognized as China’s fourth “fashion city”; the city, capital of the Sichuan province, also is a cultural Chinese icon and home of the renowned Giant Pandas population as attraction, too). The fact that the development of the Chengdu IFS complex fell, by fate, in perfect timing with A&F expansion plans, and that the company subsequently zeroed in on that opportunity, is the cherry on top. It’s ultimate perfection, and it optimizes Abercrombie’s flourishing business groundwork for blooming brand awareness and retail operations across the Chinese market.

Check out these images from the team of A&F Chengdu (store #11250, CN-ANF) now nearing the final preparations phase behind its beautiful, A&F-branded hoarding wall…






























The store has been in full-swing recruiting and interviewing and even recently welcomed its first MIT!

Upon opening, A&F Chengdu will become the first Abercrombie & Fitch Co. retail store in the Chinese interior (as all HCo stores in greater China so far have been on/near the East Coast). This much anticipated Abercrombie & Fitch opens doors to awe-galore on August 28th…

Stay FIERCE!

A&F Chengdu (store #11250, CN-ANF)
Chengdu IFS
No.1 Section 3 Hongxing Road
Chengdu, 51 610021




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