Featured Goods of the Week! | June 18 through June 24...

	"NOW, DO YOU WANNA SIT ON THE SIDE OR DO YOU WANNA PLAY BALL?!... ABERCROMBIE & FITCH MENS CLASSIC BASEBALL CAP Shown in gray w/blue applique US$28 Check it out (here)!
	SHALL WE, NICK?... ABERCROMBIE & FITCH WOMENS JEWEL EMBELLISHED BRACELETS Shown in shine US$22-24 Check it out (here) and (here)!
	do the classic cool foxtrot!... abercrombie guys rugged spring flip-flops Shown in dark brown US$34.50 Check it out (here)!
	"we're going on a little trip. daddy's taking care of his two favorite girls..." abercrombie girls classic backpack Shown in navy US$49.50 Check it out (here)!
	"I HAD THE UNEASY FEELING GATSBY WAS WATCHING ME..." HOLLISTER Co. DUDES MISSION BEACH BOXERS Shown in blue stripe US$12.50 Check it out (here)!
	IT WAS THE DAY I GOT MY NEW SOCAL FLIP-FLOPS... HOLLISTER Co. BETTYS PRETTY EMBROIDERED FLIP-FOPS Shown in dark brown US$34.50 Check it out (here)!
	"SHE BLOSSOMED FOR HIM LIKE A FLOWER..." GILLY HICKS LA PEROUSE PERFUME Shown in 1.7 oz US$44 Check it out (here)!

Comin' Up! Hollister Co. Utrecht, Netherlands Store...

Oudegracht 113 with its black hoarding wall, April 2013.
Photo by Thomas for The Sitch on Fitch.

Curious was the location at Oudegracht 113 – a structure of subtly dignified facade and looking ever so overhead that tranquil Old Canal – in the beautifully historical Dutch city of Utrecht. What had once been the home of the Free Record Shop had suddenly then become the subject of a heated rumor in the Spring of 2013. Such rumor, touting an arrival of the Apple Store to Utrecht, was soon found to have been based on nothing more than a poor prank on the retail aficionados of the city: somebody had thought it funny to place a mock-Apple logo on the black hoarding wall in front of the property. However, dismay can be washed away, as most others felt so anyhow, by an impending wave of cool of the Southern California fantasy!

Hollister, now with an impressively powerful presence across the European retail scene, is gearing up to the opening of its second store for the Netherlands in Utrecht, indeed! Considering the quite southern and set-off position of Maastricht – home of the first Dutch HCo store – from the rest of the country, this upcoming opening in Utrecht is ideally more accessible to the nation's greater population density concentration...furthermore, Utrecht is only southeast from Amsterdam itself and bringing the brand closer to the capital. "Hollister's Great March to Amsterdam," we could amusingly call it!

An outstanding building on the Oude Gracht, No. 113 is among its most outstanding. Named "Frese Burch", its original form had been erected near the middle of the 13th century. During the siege of the Vredenburg castle nearby – an event which occurred in the latter-half of the 16th century during the Eighty Years War – the back of the Frese Burch was destroyed. Vague is the greater history of the Frese Burch, though what is more so clear is the year of 1858 when the facade was completely reconstructed in the elegant style of the period. Today, remnants of the the medieval period remain in synthesis with the change of the modern age. The property is a three story building of reputable recognition and even includes a house cellar and stair tower.

The Frese Burch building as seen during its time as home to Free Record Shop (note the exquisite detail of the facade)...

Our new Dutch contributor, Thomas, took these pics of when Hollister Co. advertising was finally plastered onto the black hoarding wall by mid-May...

HCo Oudegracht (store #31267) is under construction and scheduled to open in the Back-to-School 2013 fashion season which begins by around mid-July. We've heard through the grapevine that the opening day may be Thursday, September 5, but we can't say that's officially concrete at the moment at all. Hiring is in motion as of now, however. Naturally, we'll keep ya updated in collaboration with our great guy Thomas...

Stay FIERCE!

Abercrombie & Fitch Glamorous Shine Jewelry Takes Center Stage...

Make the ultimate statement in Abercrombie shine!  |  abercrombie.com

With flair of shine glamor, Abercrombie & Fitch has heightened its accessories collection for women this summer 2013, and it has even brought on the debut of the fabulous A&F Necklaces! For months now, the Company has been in works to bring to each A&F Family brand a character to their own accessories collections on par with their level of aspirational image. Clearly now, the Abercrombie & Fitch women's line is the queen of casual luxury jewelry galore!

Furthermore, we just can't help but smile at how incidentally this coincides with our swanky AberGatsby celebration. The new Abercrombie & Fitch collection makes parallels to the dazzling chic of the Jazz Age gals as seen in Baz Luhrmann's Summer 2013 extravaganza, The Great Gatsby...

Favorites include...

Top row (left to right): Shine necklace, US$58;

Shine bracelet, US$48; Shine necklace, US$58.

Bottom row: Classic headbands, all US$28.

Lookin' stylish day and night in shine...the summer partying never ends just fine! Explore the entire collection online abercrombie.com...

Stay peppy FIERCE!

Featured Goods of the Week! | June 4 through June 10...

	SHOW MR. BUCHANAN HOW IT'S DONE... ABERCROMBIE & FITCH MENS CONNERY POND POLO Shown in white w/red detail US$60 Check it out (here)!
	GOLFIN' FUN ON MANSION GROUNDS... ABERCROMBIE & FITCH WOMENS JORDAN TOP (flagship exclusive) Shown in embellished white US$88 Check it out (here)!
	he's such a gatsby... abercrombie guys baker mountain tee Shown in white US$17.50 Check it out (here)!
	a beautiful, little flirt... abercrombie girls jude dress Shown in white US$69.50 Check it out (here)!
	THE DUDE IN THE COOL, BEAUTIFUL SHIRTS... HOLLISTER Co. DUDES MONARCH BEACH OXFORD SHIRT Shown in white w/blue stripes US$39.50 Check it out (here)!
	SAILING IN THE BAY... HOLLISTER Co. BETTYS FOUNTAIN VALLEY HOODED T-SHIRT Shown in white US$29.50 Check it out (here)!
	FOR A NIGHT AT THE PLAZA HOTEL, NYC... GILLY HICKS LIGHTLY LINED STRAPLESS BRA Shown in white lace US$34.50 Check it out (here)!

Abercrombie & Fitch Copenhagen Flagship Storefront Close-Ups...

The A&F name plaque at Købmagergade 11.
Photo by Patrick Mooney for The Sitch on Fitch, 2013.

Ever the intrepid traveler in exploration of global cool, our Irish correspondent Patrick spent a few days in greater Copenhagen and its environs not a long while ago. A hot ticket of the moment was undoubtedly the Eurovision Song Contest held this year in Malmö, Sweden; and surprise, surprise, Denmark was declared the winner! But we all know where the party never ends with the hottest playlist in town...a stop at the Abercrombie & Fitch Copenhagen flagship was not to be missed!

The intriguing appeal of the beautifully simplistic nature of A&F Copenhagen is the play of contrasts, as is the case with all A&F Flagships, though here playing out in Danish neo-classical design with the display of all-American sporting heritage as was the essence of Abercrombie & Fitch during its historic sporting goods era. Have a closer look for yourself, through Patrick’s photography, of the quintessential details which lay for the eye of the admirer...

Stay FIERCE!

The Sitch on Fitch great appreciates its contributor and correspondent Patrick Mooney in the creation of this post. Images in this post are by Patrick Mooney for The Sitch on Fitch; and they may not be used/altered without authorized permission by the author.