B     U     S     I     N     E     S     S     .               C     U     L     T     U     R     E     .             S     T     Y     L     E     .

Friday, August 1, 2014

All About Style! | Topknot-Bun Hairstyle Love...

         THE HAIRSTYLE OF the year is totally the topknot bun for gals! From celebs to streetstyle and beauty mavens, this hairstyling has become a worldwide trend obsession for its cute, casual, to-go chic; its the signature of our girl Betsy at Abercrombie & Fitch and a fave for fellow A&F ladies...









For the absolutely perfect messy-topknot bun, beauty vlogger Alli shows girls how work it for the look...




Once you're done, spritz some of your favorite A&F perfume and your ready for the day – or hot night – ahead...

Stay FIERCE!

Images in this post: reposts from credited IGers on @abercrombie on Instagram; model Betsy Volk by Abercrombie & Fitch.




Instagram

Thursday, July 31, 2014

News Now! | Abercrombie & Fitch CentrO Oberhausen...


         IN WHAT IS becoming the post-flagships openings era for leading international expansion efforts for the Abercrombie & Fitch brand, we are now experiencing the rise of overseas mall-based premium locations. The first international stores did technically open in Canada back in 2006, though those were merely an extension of the A&F chain format from the United States on into the greater North American market. Overseas expansion took off with the entrance into the European and Asian markets in 2007 and 2009, with A&F London and A&F Tokyo, respectively, and now the Company (well into the 2010s and in a markedly different world at large) is making those regional markets' primary robust economies the ground for its first overseas mall shops – China, which will be opening its first of such at the Chengdu IFS, and now Germany in CentrO Oberhausen...

The Abercrombie & Fitch community well knows of the CentrO shopping center as having been most famously the host of the first and only Gilly Hicks store – opened on 8 December 2011 – in continental Europe, and it was the last GH location to close in the chain this year. Well, the Company made the decision to convert the retail unit at CentrO into Europe's first Abercrombie & Fitch mall-based shop.

Although a pragmatic choice in part of the Company, the development of opening such an A&F location at CentrO is considerably susceptible to eyebrow raising. Crestfallen will be the British fan who has been expecting to have the first for a mall-based overseas A&F since the London opening; Abercrombie's presence there has been greater and furthermore reasonable premium expansion in the United Kingdom is long overdue. However, in Germany, while the fans there can rejoice, the decision to plop the shop in Oberhausen – what various Germans across the board consider an unappealing rural place (to sum-up their words politely) with CentrO as the only thing to do there – is mixed with subtle sentiments that it's not most ideal, at least, for a new retail endeavor (the same opinion they have over having introduced Gilly Hicks there in the first place). Nevertheless, CentrO itself is a great, wonderful attraction on the Continent; it is located in Nordrhein-Westfalen – the country's state with the highest GDP and at the heart of the "European megalopolis" – and is among the biggest of mall's in the EU and boasts popular European and international brands.

Hiring process for A&F CentrO Oberhausen has now been ongoing, and this latest FIERCE gift to Germany – reportedly around 500sqm (about 5,400sqft) – is still under wraps for now...






Joining its Hollister Co. sibling only a walk away, A&F CentrO Oberhausen opens doors this fall...

Stay FIERCE!

P.S. In July, Abercrombie & Fitch also opened its first outlet store locations in Germany at Wolfsburg Designer Outlets (in the state of Lower Saxony/Niedersachsen) and the more elusive Zweibrücken Style Outlets (in the state Rhineland-Palatine/Rheinland-Pfalz).

Image in this post by Erik94 of Neu Eröffnungen.




Instagram

Tuesday, July 29, 2014

Featured Goods of the Week! | July 29 – August 7...



          AN ULTIMATE CLASSIC, casual prep in bold, bright colors takes it laidback with iconic charm and cool...

Check out this week's Featured Goods at #THEHOTTESTBLOG!

FLAGSHIP EXCLUSIVE, (FE) / ONLINE EXCLUSIVE (OE)






ABERCROMBIE
& FITCH
M   E   N

POP MOOSE CREW TEE (OE)
L  I  G  H  T     P  I  N  K

US$24





ABERCROMBIE
& FITCH
M   E   N

POP MOOSE CREW TEE (OE)
G  R  E  E  N

US$24





ABERCROMBIE
& FITCH
M   E   N

POP MOOSE CREW TEE (OE)
L  I  G  H  T     B  L  U  E

US$24




ABERCROMBIE
& FITCH
W   O   M   E   N

ADRIANA POLO
W  H  I  T  E

US$50





ABERCROMBIE
& FITCH
W   O   M   E   N

ADRIANA POLO
L  I  L  A  C

US$50





ABERCROMBIE
& FITCH
W   O   M   E   N

ADRIANA POLO
L  I  G  H  T     P  I  N  K

US$50




*MERCHANDISE LINKS SUSCEPTIBLE TO EXPIRATION IN TIME DUE TO EVENTUAL IN-STOCK AVAILABILITY TERMINATION.



Instagram

Monday, July 28, 2014

S.M. Highlights! | @abercrombie Instagram-FIERCE, July 21-27...

         FASHIONISTA-FLAIR FUN, moments oh-so perfect, and the goods to make that you're-so-irresistible-for-pic-snap look! Inspo abounds, and we're all for the totally amazing IGs for the board!

Here at #THEHOTTESTBLOG, check out last week's @abercrombie Instagram-FIERCE sum-up...



"Some combinations always look good, like Blogger @justinliv's
short-sleeved Button-Down & Classic Straight Jeans. #BestFitEver"
2  1     J  U  L  Y     2  0  1  4


"Style Alert: There's no time like Summer to try a white-out look from head to toe.
Ease into the trend with a pair of A&F Alyssa High Rise Super Skinnies,
like Blogger @houseofphrase. - The A&F #JeansAddict"
2  1     J  U  L  Y     2  0  1  4


"#TuesdayShoesday tomorrow anyone?!
This pair is by one of our favorite brands, @shopdolcevita.
Shop them online at Abercrombie.com!"
2  1     J  U  L  Y     2  0  1  4


"Morning Routine: Put on a seriously killer dress,
shake your hair out and head out lookin' slightly undone.
Life's too short to take every outfit too seriously.
#KeepFashionFun #repost @af_faneuilhall"
2  1     J  U  L  Y     2  0  1  4


"Are you an accessory "wrist-taker"?
Tag us in your #OOTD featuring your bracelets,
necklaces, hats, bags, or scarves! bit.ly/1aHg688"
2  1     J  U  L  Y     2  0  1  4


"Style Alert: The Knee-Slash. Just the right amount of rip,
the single slash shows a hint of skin. Loving how @jesslemos is rocking the it-girl trend
with cool sandals & a fringe bag. -The A&F #JeansAddict"
2  2     J  U  L  Y     2  0  1  4


"Looking for #ootd inspiration this morning?!
Here's 4 gorgeous looks from our store associates! #repost"
2  3     J  U  L  Y     2  0  1  4


"#SneakPeek: Feeling the #ChristmasInJuly spirit at our
#Winter Preview in our New York Showroom."
2  3     J  U  L  Y     2  0  1  4


"Game on, add the latest Black & Gray basics to your line-up of go-to styles."
2  4     J  U  L  Y     2  0  1  4


"Wrap up the week with a fishtail braided halo that looks effortlessly pretty
wrapped around the crown of your head. #hotd @bloomdotcom"
2  4     J  U  L  Y     2  0  1  4


"#TBT: Your Childhood Style Staple just became cool again. @negin_mirsalehi
styles the A&F Allie Boyfriend Overall to perfection. #BestFitEver"
2  4     J  U  L  Y     2  0  1  4


"Something about Black & White just feels SO right.
We're all about these looks from our store associates."
2  4     J  U  L  Y     2  0  1  4


"Spontaneous Night Swim with friends!"
2  4     J  U  L  Y     2  0  1  4


"Keep it classic in #BlackAndWhite. Our latest #AFLookbook
balances shades of optic white with edgy black."
2  5     J  U  L  Y     2  0  1  4


"#BestFitEver #Repost @emilytozer"
2  5     J  U  L  Y     2  0  1  4


"Add Friday's favorite Tee to your current rotation. #AFstyle #repost"
2  5     J  U  L  Y     2  0  1  4


"Love comes in many forms, whether it's a stolen moment with your boyfriend...
Or a seriously good #MotoJacket you can't stop wearing. #AFLookbook #BlackAndWhite"
2  6     J  U  L  Y     2  0  1  4


"#BestFitEver @classisinternal"
2  6     J  U  L  Y     2  0  1  4


"A #BlackAndWhite Crop Top pairs up with drapey Shorts for a pretty,
yet laidback look. #AFLookbook"
2  7     J  U  L  Y     2  0  1  4



...Stay FIERCE!