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Saturday, April 18, 2015

News Now! | Abercrombie Fifth Avenue & Dublin, Top-Tier Windows Unblocked, Exposed...

Detail of a photo from A&F Dublin on opening day, 1 November 2012.
Note the detail of system behind windows.   |   Image, Patrick M. for The Sitch on Fitch
         A SIGNATURE, KEY element introduced with the the rollout of the Abercrombie & Fitch flagship prototype (beginning with A&F Fifth Avenue in 2005), and then implemented onto the mall-based formats by 2007, the distinct, elegantly conceived obstruction implemented on the windows of Abercrombie & Fitch stores were meant to heighten seclusion, privacy and intimacy instore, for the consumer, with the A&F Experience playing out as if in a glorious world of its own in containment from the outside world. However, with the volatile environment of post-Recession fashion retail, the removal of all obstructions at the windows began in 2013 with the intent of exposing the interior to now instead try to make an intrigue-effect on the passerby now able to have a peak inside and check out some sort of windows displays. While the removal of the louvers over Abercrombie & Fitch facades was very much evident from the get-go has it took hold nationwide America, the removal of all original, signature elements secluding the interiors of flagships and, in the case of A&F Dublin, non-flagship top-tiers is well set...

After a visit to A&F Dublin, TSOF Correspondent Patrick shared that the initiative had now reached this particular location as well - which became the first non-flagship, non-mall-based top-tier Abercrombie & Fitch internationally back when it opened on November 1, 2012. He furthermore candidly admitted, "Feels odd having natural light inside the Dublin store."








Top two images, windows unblocked at A&F Dublin
exposing the once secluded, private, intimate interior for the A&F Experience
and letting in natural light and views of outside (and vice versa). Bottom, another
detail of a photo from opening day. Images, Patrick M. for The Sitch on Fitch



It does even just look odd, period, for any flagship/top-tier...almost uncomfortable and uncanny, the exposure, from inside furthermore. At least mall-based stores are mall-based stores naturally adjustable in that environment to that typical windows-displays technique (having the louvers being removed was something to adjust to personally), but A&F Flagships and top-tiers? It's just uncanny but can be worked out, one can suppose.

This only follows what has already been for the iconic A&F Fifth Avenue flagship store in Manhattan, New York.






Top, louvers system behind windows at A&F Fifth Avenue gone;
Image, Kira D., regramed by @abercrombie on Instagram, April 3, 2015.
Bottom, louvers system with illumination at A&F Fifth Avenue; Image,
photographer Charles Marion for The Sitch on Fitch, summer 2013.



Apart from offering said intimacy and privacy as shopper, and as such being in full play of the epic, private A&F Experience instore to relish and lose yourself in, the windows obstruction element furthermore provided a striking, signature exterior design detail and most specially with the incorporated illumination (most beautifully at night).

A new, inclusive era indeed....

Stay FIERCE!