Business | Abercrombie's Greater (Fashion) Forward Step...

In most (fashion) forward step ever, Abercrombie & Fitch has enlisted from industry's top-tier talent

as the rebranding of the All-American icon continues steadfast...

#TheNewEraUnfurls

All About Style! | Abercrombie's '8' Perfume Gets Gorgeous New Look...

8 perfume as purveyed in the first-half of the 2010s...   |   Image, abercrombie.com

         THE MOST ESTABLISHED, iconic fragrance in offerings for the gorgeous Abercrombie & Fitch woman, 8 eau de parfum has been the one-and-only feminine creation exquisite to furthermore stand with, and under the arm of, renowned masculine FIERCE cologne. Now in a new era, the perfume gets ready for a totally lovely, elegant, classic yet modern new look...

News Now! | Abercrombie & Fitch Co. First Quarter (Q1), FY2015 Results + Outlook...

         ON MAY 28, Abercrombie & Fitch Co. released its earnings results for the first quarter (Q1) - of this 2015 fiscal year (FY2014) representing the first ever in the modern era post-Michael "Mike" S. Jeffries - which ended on May 2. We take a concise look at the results with elaborative perspective...

News Now! | Abercrombie 'Fierce Icon' Cologne Discontinued...

FIERCE ICON bottle and promotional sample...   |   Image, Michel for The Sitch on Fitch

       WHAT WAS PLANNED as a new enthralling addition to the FIERCE lineup of olfaction creations, FIERCE ICON has officially been slated for retreat from its test phase after unsatisfactory initial performance. If you can get your hands on it, it will now represent a rare collectible in the release of Abercrombie & Fitch fine fragrance...

News Now! | Hillary Clinton's Abercrombie Marketing Disapproval...

With Abercrombie's iconic sexuality-play-on-display gone,
maybe a truce with the possible future President of the U.S. is in sight...
Image, Associated Press, (image source)

         THE FINAL BOMB-drop to dismantle what remains of Mike Jeffries' Abercrombie & Fitch, the April 24 release, by Abercrombie & Fitch Co. new senior management, left a reeling, polarized landscape after heralding the slackening of associates standards and store protocol and the definitive discontinuation of sexuality in branding and marketing. The latter aspect, in particular, came in utmost coincidence after the April 12 official announcement of Hillary Rodham Clinton's intent for the White House as Democrat candidate for the 2016 United States presidential election: as it's turned out, Abercrombie & Fitch was not in good standing with her when it came to the matter of explicit nature in marketing for youths. Now, sexuality in A&F Marketing is caught up as part of a greater national political discussion over the contrasting ideology of the powerful presidential candidate...

News Now! | The Mating Game: Guys Take Bigger Risks Faced With Hot(ter) Fellas...

How much you wanna bet...
Screenshot from A&F Spring 2012, film 1, by Bruce Weber

         IN A NEW study unveiled by Eugene Chan, Ph.D., lecturer at the UTS Business School at the University of Technology, Sydney, when it comes to the opposite sex, men have displayed a propensity for taking bigger risks in the face of a rival who may just be hotter than he. In the study, images of Abercrombie & Fitch male models were used... #LetsPlay

News Now! | Abercrombie Fifth Avenue & Dublin, Top-Tier Windows Unblocked, Exposed...

Detail of a photo from A&F Dublin on opening day, 1 November 2012.
Note the detail of system behind windows.   |   Image, Patrick M. for The Sitch on Fitch

         A SIGNATURE, KEY element introduced with the the rollout of the Abercrombie & Fitch flagship prototype (beginning with A&F Fifth Avenue in 2005), and then implemented onto the mall-based formats by 2007, the distinct, elegantly conceived obstruction implemented on the windows of Abercrombie & Fitch stores were meant to heighten seclusion, privacy and intimacy instore, for the consumer, with the A&F Experience playing out as if in a glorious world of its own in containment from the outside world. However, with the volatile environment of post-Recession fashion retail, the removal of all obstructions at the windows began in 2013 with the intent of exposing the interior to now instead try to make an intrigue-effect on the passerby now able to have a peak inside and check out some sort of windows displays. While the removal of the louvers over Abercrombie & Fitch facades was very much evident from the get-go has it took hold nationwide America, the removal of all original, signature elements secluding the interiors of flagships and, in the case of A&F Dublin, non-flagship top-tiers is well set...

News Now! | Abercrombie & Fitch Pacific Centre, Vancouver, Canada Comin' Up!...

Joining Canadian store-siblings like, seen here, A&F Toronto Eaton Centre!
Image, Liesbeth B., (image source)

         WHILE THE OPENING of all-new full-price Abercrombie & Fitch stores has become a rarity in the North American market, the opportunities for newfound premium locations in key consumer nodes continue to arise. While there's A&F Westfield World Trade Center in the America and shops in Mexico coming up, Canada is now officially set to get its fifth Abercrombie & Fitch! #GetStoked

News Now! | Abercrombie & Fitch 360 Mall, Kuwait City Opens Soon...

         ABERCROMBIE & FITCH ladies and gentlemen, mark your calendars! We're set to witness awesome history yet again with the upcoming opening of A&F 360 Mall in Kuwait City! The stoked associates are having at it, the iconic FIERCE wares settling in, and everyone's just too excited to get this #AFparty started high!

News Now! | Abercrombie & Fitch Jeans-Making in Controversial Spotlight...

Abercrombie & Fitch affirms it enforces the exclusion of unsafe practices
in the making of its premium denim.   |   Photography, Guy Aroch

         PANTS ON FIRE! Guest contributor Peter got wind of an exposé, airing this month, which uncovers the ongoing practice of sandblasting (and all the toxic, deathly elements involved) in the creation of jeans by suppliers based in China. The feature, a part of Qatar-based Al Jazeera's 101 East segment, furthermore brought out Abercrombie & Fitch as among the labels discovered during the year-long undercover investigation...

News Now! | Abercrombie & Fitch FY2014 Results + 2015 Outlook...

       THE FINANCIAL PERIOD which oversaw the development of a new era, fiscal year 2014 (FY2014) at Abercrombie & Fitch Co. finally came to a close on January 31, 2015. From internal initiatives – what came to be a markedly unprecedented, historically gamechanging repertoire of actions – to the volatile external forces in the greater industry, it is the quantitative record of performance on the field during what was a landmark, decisive playout for the history books. The earnings disclosure for FY2014 was held on March 4, and we now take a concise look at the results with elaborative perspective...

All About Style! | Varsity Cool with A&F Spring Preview 2015...

         VARSITY, QUINTESSENTIAL ELEMENT of sporty-cool and distinguished prep style! Bearing stripes of merit in full rep of classic look, varsity design plays a touchdown this Spring Preview 2015 for Abercrombie & Fitch men most particularly. From more athletic or to styled prep, check out the hottest pieces channeling that All-American iconic attitude...

News Now! | Bloomberg Businessweek's Abercrombie Feature...

Compelling in a completely different way...

         TO SURE BE one of the most riveting covers ever in the publication's history (and certainly one of the most zeitgeist defining ever over developments in fashion retail), New York City-based national Bloomberg Businessweek magazine has released its latest issue featuring as lead story "The Aging of Abercrombie & Fitch" with symbolic, strong photography as visual representative of the context of its piece – the decline of Abercrombie & Fitch from its vibrant zenith, the end of the Mike Jeffries Era, and the hard road ahead. An unprecedented, bold expression / interpretation over the current state of a once revolutionary, leading icon, it's the subject of high, widespread attention in the industry and beyond...

News Now! | Abercrombie & Fitch The Grove, Los Angeles Closing February 21...

The lights, music are turning off...   |   Image, A&F The Grove

         IT MIGHT AS well be the closure of another brand itself. The premiere Abercrombie & Fitch location on the West Coast of the United States, and only second to A&F Fifth Avenue in the country in notability, is slated to officially close. After more than a decade of partying it up at The Grove, Abercrombie & Fitch will be closing doors and turning the lights, music off for the last time as an operating store by the end of this February 21st.

News Now! | The A&F Club, Exclusive 2015 Relaunch Nears...

Announcing the upcoming relaunch of The A&F Club...

         IT'S SO OFFICIAL! Coming this 2015, an all-new upgraded form of The A&F Club for the hottest fans on the planet! Enriching the A&F Experience by tying together all available uniquely engaging, immersive media and consumer elements/data – the Abercrombie & Fitch customer and brand – under one account, The A&F Club is the exclusive for elevated interaction and benefits. There's never been a better time to be an Abercrombie & Fitch fan!

News Now! | Abercrombie & Fitch The Avenues, Kuwait City Now Open...

         FOR THE ALL-American icon, a new chapter has dawned o'er the magnificence of the Middle East: the premiere Abercrombie & Fitch in the region has now begun welcoming customers into the best of the A&F Experience! On Tuesday, December 23rd, 10:00 (AST; UTC+3), the all-new exceptional international location opened doors inside Kuwait City's The Avenue indoor shopping mall, one of the largest and utmost best of shopping centers in the regional market. The party's officially kicked off!...

News Now! | Abercrombie & Fitch The Avenues, Kuwait Opening December 23...

Mark your calendars for history!

         HERALDING THE ENTRANCE of the great all-American icon into the Middle East, on December 23rd, Abercrombie & Fitch will begin welcoming esteemed shoppers into the best of the A&F Experience! This inaugural store is situated in the distinguished The Avenues, one of the largest and utmost best of shopping centers in the regional market (read more). The store exterior itself has beautifully incorporated elements of Arabic architectural codes synthesized with the recognized Abercrombie & Fitch top tier aesthetic; it furthermore eloquently features the Abercrombie & Fitch name for the first time in Arabic script. This is truly an all-new, exceptional gem in the lineup Abercrombie & Fitch international locations!

News Now! | Abercrombie & Fitch, World Vision Philanthropy...

Let's warm up hearts with joy and love!   |   Image, @af_faneuilhall

         THE GREATEST GIFT is the gift from the heart! By the end of this calendar year, Abercrombie & Fitch Co. will have donated more US$3 million dollars worth of clothing in support of World Vision, a Christian humanitarian organization which is "dedicated to working with children, families, and their communities worldwide to reach their full potential by tackling the root causes of poverty and injustice." Through the organization's Gifts in Kind program, Abercrombie & Fitch continues steadfast, on an international scale, in being part of efforts in alleviating the lives of people in need for a full positive impact and effect on the greater world.

News Now! | Abercrombie & Fitch Fragrances, Inter Parfums Partnership...

FIERCE, the world's hottest fragrance...   |   Image, Abercrombie & Fitch

         A RENOWNED SENSUAL delight, the workings of Abercrombie & Fitch Co. with scent has been an integral aspect of its captivating retail endeavors. Permeating the psyche of the customer, the enthralling signature scents of each concept of the A&F Family heighten the instore experience, give the clothing their beloved fragrant appeal, and are an extension of the iconic lifestyles. Now, this fragrant branch of the Company's is to flourish and rise ever more...

Letter from the Editor! | Mike Jeffries Retires, the End of an Era...

Mike, the man.   |   Image, Abercrombie & Fitch

         ONE OF THE greatest memories I will ever hold is that of a father and son one night out at the mall. This was in the fall of 2005 – late-October, or perhaps early November – and I was at the threshold of a personal period which would flourish to strongly transform my entire sense of being, dreaming, and believing. Having turned 14 that summer, a high school freshman I had become, and unbeknownst to be were the profound elements to come into my life of magnitude so great that reworked foundations would manifest with spirited, pioneering zest onto which build upon into adulthood. As we walked on, it coming into sight and passing alongside, my father looked to the left and nodded towards, "Soon, I'll take you there to shop your clothes." A great, elongated white facade, furthermore wrapping around the corner, featured wide clear-glass windows behind which reclined darkly-toned, seductive, sophisticated grayscale photography of young adult men and women and from which entrance, featuring the lead image of Matt Ratliff, pulsed bass-strong music with hints of fragrance – only a passerby's transient glimpse gave insight to an obscured dimly-lit interior which furthermore registered the notion of something so elevated, provocative, exclusive, and bold hitherto yet unexperienced for someone so young. Upon that moment's glance by those 14 year-old's eyes, I had no idea how profoundly Abercrombie & Fitch would become one of those molding elements in my life – let alone be composing this Letter in the future on this very blog as it stands. This was Mike Jeffries' Abercrombie & Fitch.