LAUNCHED IN 2010, THE SITCH ON FITCH BECAME THE INSPIRED, RESPECTED BRAND OF PASSION OVER THE ACHIEVEMENTS AND PRESTIGE OF ABERCROMBIE & FITCH CO. (ADMIRATION FOR ITS PAST GOING BACK TO 1892 AND FOR THE MODERN-TIME HEIGHTS OF THE MIKE JEFFRIES ERA); IT WAS OFFICIALLY, POSITIVELY RECOGNIZED BY A&F HOME OFFICE BY APRIL 2012, WITH A DIRECT EMAIL TO THE EDITOR-IN-CHIEF, DURING ITS GROWTH AS THE ONE-OF-A-KIND, MULTINATIONAL ONLINE PUBLICATION, WITH HIGH-GRADE PRESENTATION WHICH EVOLVED OVER ITS RUN, FOR RELEVANT, UNIQUE, IN-DEPTH BUSINESS, CULTURE, AND STYLE CONTENT FOR THE COMMUNITY OF CUSTOMERS AND ASSOCIATES WORLDWIDE (MONTHLY PAGEVIEWS SURPASSED 110K BY AUGUST 2012); AND IT WAS FOLDED BY SEPTEMBER 2015 AFTER THE DECEMBER 2014 RETIREMENT OF MIKE JEFFRIES AND THE EDITOR-IN-CHIEF'S DISTASTE WITH THE FURTHER DEGRADATION OF THE COMPANY BY ITS NEW MANAGEMENT. WITH CONTENT BY THE PERSPECTIVE OF DEVOTED CUSTOMERS AND ASSOCIATES FROM AMERICA, EUROPE AND FAR EAST ASIA, THE SITCH ON FITCH (2010-2015) REMAINS AS A HISTORICAL, ZEITGEIST ONLINE PUBLICATION OVER THE FINAL YEARS OF THE MIKE JEFFRIES ERA. THIS SITE WILL BE REVAMPED SOON TO OFFICIATE AN INTELLIGENT ARCHIVE FOR THE USE OF ALL PARTIES INTERESTED IN THE CONTENT PUBLISHED DURING THE PUBLICATION'S ORIGINAL RUN.

Tuesday, May 26, 2015

News Now! | Abercrombie 'Fierce Icon' Cologne Discontinued...

FIERCE ICON bottle and promotional sample...   |   Image, Michel for The Sitch on Fitch
       WHAT WAS PLANNED as a new enthralling addition to the FIERCE lineup of olfaction creations, FIERCE ICON has officially been slated for retreat from its test phase after unsatisfactory initial performance. If you can get your hands on it, it will now represent a rare collectible in the release of Abercrombie & Fitch fine fragrance...

Introduced for test on the sales floor, in late-April, in select Abercrombie & Fitch stores exclusively, and solely in the home American market, FIERCE ICON retailed at US$54 for 1.7 fl oz and was packaged elegantly in a matte black and gray design which bares in form along the codes of luxurious FIERCE INTENSE concentrated cologne. Read more about FIERCE ICON from when it was originally released in test, (here).

The resulting outcome of retreating it is rather much of a shame. It will be undisclosed how much of investment in research and development, to realize the product, was actually put in place and now gone down the drain. The scent itself could perhaps be rebranded and fully intelligently marketed in the future - if that is even an option the Company can see or not, depending.

To see if you're able to collect one before they're made unavailable, head over to the store locator on abercrombie.com to find a local Abercrombie & Fitch store to you and give them a call and see if they even got a shipment and can sell one to you. Once again, take note, had only been made available in the United States.

Meanwhile, A&F Summer cologne, which was in development at the same time as FIERCE ICON and released days later, has now advanced to being placed up online abercrombie.com for the U.S. and the United Kingdom (where, by the publishing of this post, went "sold out")!

Perhaps this just goes to show that there can truly be no FIERCE "ICON" but the original himself...

Stay FIERCE!
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