All About Style! | Fall Ahead With Upcoming Season's Previewed Wears...

Now currently ongoing, Abercrombie & Fitch Fall 2015 gets ahead of itself
with the early introduction of select goods from the upcoming, highly-anticipated fashion season!
Including, these fine selections of A&F Outerwear...

#FallFolly

All About Style! | Sunglasses for the A&F Summer Sol...

Golden, glorious sol radiance intensifies and softens, in sensual summer dance,
instep with the unfolding of unforgettable dream! Now for the Abercrombie & Fitch Man and Woman, fine, casual, stylish shades to come with for the fun...
#AFsummerstyle

Lifestyle Leisures! | Moose in Jurassic World...

Nearly two decades after first experiencing Jurassic Park in childhood, C.E.R. returns to Isla Nublar now an Abercrombie Moose! How badass it is + inspo from Owen and Claire for repping Jurassic fandom #AFstyle on your exhilarating visit... #TheParkIsOpen

All About Style! | Abercrombie's '8' Perfume Gets Gorgeous New Look...

8 perfume as purveyed in the first-half of the 2010s...   |   Image, abercrombie.com

         THE MOST ESTABLISHED, iconic fragrance in offerings for the gorgeous Abercrombie & Fitch woman, 8 eau de parfum has been the one-and-only feminine creation exquisite to furthermore stand with, and under the arm of, renowned masculine FIERCE cologne. Now in a new era, the perfume gets ready for a totally lovely, elegant, classic yet modern new look...

News Now! | Abercrombie 'Fierce Icon' Cologne Discontinued...

FIERCE ICON bottle and promotional sample...   |   Image, Michel for The Sitch on Fitch

       WHAT WAS PLANNED as a new enthralling addition to the FIERCE lineup of olfaction creations, FIERCE ICON has officially been slated for retreat from its test phase after unsatisfactory initial performance. If you can get your hands on it, it will now represent a rare collectible in the release of Abercrombie & Fitch fine fragrance...

All About Style! | The Return of Ezra Fitch...

Ezra Fitch by Abercrombie & Fitch premium denim jacket and EZRA FITCH eau de cologne.
Image, mid-2000s abercrombie.com product images compilation by C.E.R for The Sitch on Fitch 

         THE LEGENDARY LABEL whose glory triumphantly stands the test of time and style, Ezra Fitch forever remains as an ultimate embodiment of the highest cultivated creative ideals at Abercrombie & Fitch. A signature in ink of the ethos of Casual Luxury which marked the golden pre-Recession mid-2000s Abercrombie & Fitch, the upscale Ezra Fitch was wholly inspired, and outstanding in spirit, as a premium collection of mens and womenswear and fine fragrance for the more discerning Abercrombie & Fitch individual. Discontinued by the end of the mid-2000s (and, unbeknownst, before the dawn of the Great Recession and subsequent destabilized aftermath), the label lives on permeated in the psyche of the collective A&F mind...and a return may well be imminent.

All About Style! | Introducing Abercrombie & Fitch 'A&F Summer' cologne...

#SUMMERISFOR memories-made; the sight, the feel, the scent of dream alive...
Model Bobby Nicholas for A&F Summer 2015 by Guy Aroch 

         FOR SIGNATURE SPLASH of this unforgettable season-under-the-sun, the masculine scent of Abercrombie & Fitch summer dream is now making its evocative essence present for the heated, wet fun ahead! Now to the Abercrombie & Fitch man and woman, both of whom partake in the euphoria of such a wondrous eponymous joy, The Sitch on Fitch introduces this all-new inspired creation, A&F Summer cologne...

All About Style! | Abercrombie & Fitch Elite, Prep Body Care...

Of the last days of upholding elite, privileged A&F authentic identity...
Photography from The A&F Club gallery, Fall 2012, feat. model Paddy Mitchell

         IT'S THE BODY care line you'll never see again. Conceptualized in the spirit of elite, prep privilege, A&F Body for Him and Her exuded clean, classic attitude correlating with the authentic, modern Abercrombie & Fitch guy and girl. Now that we're in a new era, new times at A&F, they remain as among the relics of a passing, forsaken core identity...

All About Style! | Introducing Abercrombie & Fitch 'Fierce Icon' Cologne...

The FIERCE collection, the olfaction line of ultimate masculine allure... 

         A UNDENIABLY, DARKLY seductive new bro to the iconic FIERCE lineup of ultimate masculine allure is getting ready for his grand debut to the greater world! Thanks to an epic fellow passionate A&F Fan and Associate, Michel, The Sitch on Fitch now brings to Abercrombie & Fitch guys and girls worldwide a first look at FIERCE ICON...

All About Style! | In Cashmere Code, A&F Men Sweaters and Hoodies...

The A&F Man only wants the finest quality... #PartOfOurAuthenticHeritage

         THERE IS SOMETHING so special and particular about an Abercrombie & Fitch cashmere sweater. Supersoft, classic, and an embodiment of Casual Luxury ideals (as established and refined by the mid-2000s height of the Mike Jeffries Era), an A&F Cashmere Sweater represents an ultimate Abercrombie & Fitch fineness and even indicator of the upscale nature of the brand and its performance and stance in the market: in an earnings conference call, a few short little years back, someone remarked to the affect that hopefully we would get back to selling cashmere sweaters full-price...to which it was Mike, if memory serves right, who replied, From your lips to god's ears. Loved it so much, never forgot.

All About Style! | Abercrombie Fifth Avenue Flagship Men's Tee...

For some, shirtless is Fitch Law!...   |   Image, A&F Fifth Avenue, A&F

         THE GREATEST LOCATION in the world in the universe of Abercrombie & Fitch – well, apart from Home Office! – A&F Fifth Avenue is the globally renowned mecca of the ultimate of the Abercrombie & Fitch experience and right on home turf in Manhattan, New York! Attracting, and ever more, millions since its grand inauguration during Christmas 2005, the iconic original flagship store is a monument of the modern Abercrombie & Fitch...

All About Style! | Abercrombie 'Fierce' Cologne Bottle Censored, Redesign...

A global icon, FIERCE cologne in all its signature glory...   |   Image, abercrombie.com

          THE ENTRANCE OF Abercrombie & Fitch Co. into the Middle Eastern market  - the first Hollister Co. and Abercrombie & Fitch locations opened in January and December 2014 respectively - has brought on considerable adjustments in forms of branding and marketing signature to the A&F Family of brands. Namely, the degree of sensuality and bold attitude signature in the nature of the modern character of the concepts founded by former CEO Mike Jeffries (and wholly equatable to his widely influential, revolutionary era during the mastermind's 1992-2014 tenure). Now, symbol to the extent and manner of this has become the most iconic of offerings by the Abercrombie & Fitch label, the globally-renowned FIERCE cologne...

All About Style! | A Sartorial Bloom, Spring Weekend Awaits...

         A LIVELY WARMTH blooms across days and nights now as sweet spring's officially arrived! From venturing out into the rays of ever reinvigorating sun and life and to the vibrant color of nightlife with the buds, party-up in classic, sexy #AFstyle so to-the-moment with inspo from these select perfect looks for Abercrombie & Fitch guys and girls...

Letter from the Editor! | Für the Love of Fur...

Modeling premium (faux) fur-lined outerwear during the height of mid-2000s 'Casual Luxury',
A&F New Face Caitlin Wilber for A&F Chrismas 2005.   |   Image, Bruce Weber

         IF EVER THERE has been one sole representative of luxury, vanity, and status in the material culture of humans when it comes to wears (excluding jewelry), it has been animal fur. Affirming wealth and power, launching and fueling empires and fortunes, and even having played as a major catalyst in the development of the New World in the Northern Americas, fur has been a historic force in the story of human civilization (but then, so has slavery). In contemporary time, and now in a new millennium, it has become at odds in a collective hyper-globalized society where agents of reason/enlightenment and awareness for natural rights and the greater natural world push evermore strongly against the degradation of all life and the planet by malignant, cancerous human ignorance and greed. The issue with fur, while having been high ethical topic for years hitherto, now finds itself alarmingly frontstage like never before...

All About Style! | A Wildflower Walk...

From the exotic to those of a sunkissed nearby walk,
flora's impression is great this season...   |   Image, @abercrombie on Instagram

         A FLORAL AFFAIR, while typical of Spring and Summer, plays out as a markedly defining element this Spring-Summer 2015 season! From Burberry's Prorsum ready-to-wear collection ("The Birds and the Bees" inspired by British flowers and insects) and Chanel's haute couture (of exotic, gardenial flair) to the upcoming highly-anticipated release of Jurassic World, wild flora is having its moment strongly evocative as agent of emotion and imagination. Independently at Abercrombie & Fitch, this trend has played out with total sartorial wonder...

All About Style! | Super Bowl XLIX, New England Patriots Victor Looks...

Another Super Bowl for the books!...   |   Image, @abercrombie on Instagram

         HISTORY MADE AN epic touchdown this past Super Bowl Sunday, February 1, with the play-out of the grand Super Bowl XLIX! Family, friends and all came together during the cherished unofficial American holiday to make this 49th Great Game the most watched televised event in U.S. broadcasting history! A battle of the coasts (East versus West), we watched as the champion New England Patriots epicly won 28-24 their fourth Lombadi Trophy within 14 years, dethroning rival Seattle Seahawks from their first-and-only win from last year, and as Pats quarterback Tom Brady (a.k.a. supermodel Gisele Bündchen's husband) was named the Super Bowl MVP!

As with annual tradition, in honor of the victors, The Sitch on Fitch presents its #AFstyle looks, inspired by the winning team, for the euphoric fans!...

All About Style! | A&F Presents: New Balance Sneakers for Women...

         FOR THE GORGEOUS Abercrombie & Fitch woman, premium footwear has flourished with delightful offerings in collaborations with step-ready, outstanding third-party shoe brands. From booties to sneakers, we've had fun greats for your on-trend #AFstyle! Now, an iconic American athletics shoe brand makes its mark in the collection with the debut of the ever-classic New Balance sneakers for A&F Women! #SportyGirl

"For over 100 years, New Balance has blended fashion and function to create iconic sneakers with authentic varsity appeal. Designed for athletic performance, their stylish sneakers keep people on the move while staying true to their American roots. Honoring the classic New Balance look, these signature sneakers feature a cool throwback design with a durable rubber sole and lightweight, comfortable construction." – abercrombie.com

All About Style! | A&F Presents: Men's New Balance Sneakers...

         AFTER A GREAT beginning with developing collaborations with outstanding third-party footwear brands, Abercrombie & Fitch is now expanding offerings for men, hot on heels of women's hitherto more furthered work, with the debut of the ever-classic New Balance sneakers! #FINALLY

"For over 100 years, New Balance has blended fashion and function to create iconic sneakers with authentic varsity appeal. Designed for athletic performance, their stylish sneakers keep people on the move while staying true to their American roots. Honoring the classic New Balance look, these signature sneakers feature a cool throwback design with a durable rubber sole and lightweight, comfortable construction." – abercrombie.com

All About Style! | The Abercrombie & Fitch Trench Coat Premiers...

         A HISTORIC UTILITARIAN wear turned modern fashion staple, the trench coat has finally arrived at Abercrombie & Fitch! From bustling-city strolls to gorgeous country walks, rain or shine, this fine, transcendent outerwear great is a must-have for your repertoire of style...

All About Style! | Abercrombie & Fitch Presents: 'Blushed' Perfume...

Blushed perfume as seen on abercrombie.com.

         IN ITS EXQUISITE form physical and of perfumery composition, it captures the femininity and modernity of the Abercrombie & Fitch Woman. A sensual loveliness, Blushed. The latest enthralled creation of A&F Fragrances...