LAUNCHED IN 2010, THE SITCH ON FITCH BECAME THE INSPIRED, RESPECTED BRAND OF PASSION OVER THE ACHIEVEMENTS AND PRESTIGE OF ABERCROMBIE & FITCH CO. (ADMIRATION FOR ITS PAST GOING BACK TO 1892 AND FOR THE MODERN-TIME HEIGHTS OF THE MIKE JEFFRIES ERA); IT WAS OFFICIALLY, POSITIVELY RECOGNIZED BY A&F HOME OFFICE BY APRIL 2012, WITH A DIRECT EMAIL TO THE EDITOR-IN-CHIEF, DURING ITS GROWTH AS THE ONE-OF-A-KIND, MULTINATIONAL ONLINE PUBLICATION, WITH HIGH-GRADE PRESENTATION WHICH EVOLVED OVER ITS RUN, FOR RELEVANT, UNIQUE, IN-DEPTH BUSINESS, CULTURE, AND STYLE CONTENT FOR THE COMMUNITY OF CUSTOMERS AND ASSOCIATES WORLDWIDE (MONTHLY PAGEVIEWS SURPASSED 110K BY AUGUST 2012); AND IT WAS FOLDED BY SEPTEMBER 2015 AFTER THE DECEMBER 2014 RETIREMENT OF MIKE JEFFRIES AND THE EDITOR-IN-CHIEF'S DISTASTE WITH THE FURTHER DEGRADATION OF THE COMPANY BY ITS NEW MANAGEMENT. WITH CONTENT BY THE PERSPECTIVE OF DEVOTED CUSTOMERS AND ASSOCIATES FROM AMERICA, EUROPE AND FAR EAST ASIA, THE SITCH ON FITCH (2010-2015) REMAINS AS A HISTORICAL, ZEITGEIST ONLINE PUBLICATION OVER THE FINAL YEARS OF THE MIKE JEFFRIES ERA. THIS SITE WILL BE REVAMPED SOON TO OFFICIATE AN INTELLIGENT ARCHIVE FOR THE USE OF ALL PARTIES INTERESTED IN THE CONTENT PUBLISHED DURING THE PUBLICATION'S ORIGINAL RUN.

Wednesday, February 1, 2012

Models so Hot They were Featured More than Once! | Paddy Mitchell...

Nothin' going on but the look...
He is one of the most interesting models to have ever appeared in an HCo marketing campaign. You see, he has this very unique, one-of-a-kind look to him...admirers - HCo fans no less - have called him "hot" and "cute," even. Yeah. He is a very attractive guy, but perhaps "handsome-as-hell" fits the bill.

Our man Paddy Mitchell has played the lead modelling role in two Hollister Co campaigns that have brought his image to audiences worldwide! The dude gave game in his first HCo appearance for the Spring-Summer 2011 season. That photography itself was the most alive and rich collection of shots for Hollister, and Paddy ruled it! The photos lasted from 2 February 2011 until 15 July in stores...a pretty long time! During that time, he also appeared in Numéro Homme issue #19 and in the Fiasco April issue. Although not as "wow!" as Spring-Summer, Christmas 2011 brought Paddy back for a "so chill" holiday season which gave him further exposure on the international scene. Not only has Paddy been featured in the stores, but his image is also used to promote various Hollister store openings around the world...This guy's face has been across America, most of Europe, and in China!












Ad for Hollister in Hong Kong...the first store in China and Asia.








HCo's ad for the upcoming Edinburgh location in Scotland, UK.
Thanks to our reader Oliver for this shot!

So as you can imagine, life's pretty sweet for Paddy - an Englishman, originally from London. He first began modelling in about 2008 and was featured on the cover of Hero Winter 2009/Spring 2010 as a part of its "The faces of tomorrow's fashion" highlight. Reportedly, Paddy was 17 years old in an October 2011 interview (see below). Furthermore, at 6'2'' (188cm), he's into good ole rugby and has had himself some cuts and minor injuries, of course, because its quite a tough sport. Oh, and he is trying to "find his inner geek" since he is already great in math. LOL.

Back in October 2011, the Norwegian-English fashion photographer Cecilie Harris sat down with Paddy for an interview and took some shots. Here's some from the book, Closer, by Harris. The grayscale photos were shot in his room, while the two color images were elsewhere in his home. Click to enlarge on of the three images and read the excerpt...






We definitely wish him the best at his career! And perhaps, who knows, maybe he'll return in the near future as a new face for Abercrombie & Fitch! Now, wouldn't that be totally awesome?!

Check out Paddy's profile with Select Model Managment (here) and you can read his short interview with Cecilie Harris for Boys by Girls (here).

Stay FIERCE!

P.S. Check out Paddy's furthermore A&F appearances (here)!

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This is a fourth in the Models so Hot They were Featured More than Once! series of posts highlighting models that have been featured in numerous marketing campaigns for either one or multiple A&F Family brands.

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