LAUNCHED IN 2010, THE SITCH ON FITCH BECAME THE INSPIRED, RESPECTED BRAND OF PASSION OVER THE ACHIEVEMENTS AND PRESTIGE OF ABERCROMBIE & FITCH CO. (ADMIRATION FOR ITS PAST GOING BACK TO 1892 AND FOR THE MODERN-TIME HEIGHTS OF THE MIKE JEFFRIES ERA); IT WAS OFFICIALLY, POSITIVELY RECOGNIZED BY A&F HOME OFFICE BY APRIL 2012, WITH A DIRECT EMAIL TO THE EDITOR-IN-CHIEF, DURING ITS GROWTH AS THE ONE-OF-A-KIND, MULTINATIONAL ONLINE PUBLICATION, WITH HIGH-GRADE PRESENTATION WHICH EVOLVED OVER ITS RUN, FOR RELEVANT, UNIQUE, IN-DEPTH BUSINESS, CULTURE, AND STYLE CONTENT FOR THE COMMUNITY OF CUSTOMERS AND ASSOCIATES WORLDWIDE (MONTHLY PAGEVIEWS SURPASSED 110K BY AUGUST 2012); AND IT WAS FOLDED BY SEPTEMBER 2015 AFTER THE DECEMBER 2014 RETIREMENT OF MIKE JEFFRIES AND THE EDITOR-IN-CHIEF'S DISTASTE WITH THE FURTHER DEGRADATION OF THE COMPANY BY ITS NEW MANAGEMENT. WITH CONTENT BY THE PERSPECTIVE OF DEVOTED CUSTOMERS AND ASSOCIATES FROM AMERICA, EUROPE AND FAR EAST ASIA, THE SITCH ON FITCH (2010-2015) REMAINS AS A HISTORICAL, ZEITGEIST ONLINE PUBLICATION OVER THE FINAL YEARS OF THE MIKE JEFFRIES ERA. THIS SITE WILL BE REVAMPED SOON TO OFFICIATE AN INTELLIGENT ARCHIVE FOR THE USE OF ALL PARTIES INTERESTED IN THE CONTENT PUBLISHED DURING THE PUBLICATION'S ORIGINAL RUN.

Monday, January 28, 2013

MODELS SO HOT THEY WERE FEATURED MORE THAN ONCE! | PADDY MITCHELL - PART II...


His unique and captivating presence garnered the attention – and adoration! – of fans worldwide upon his debut as the main model of Hollister’s Spring-Summer 2011 campaign. Sharply handsome and with a distinctive allure among male models, he’s naturally made continuous appearances in A&F Family marketing imagery instores and online. And no one can complain, for he brings an unequivocally fresh, bold, and engaging look with each appearance. Your Editor-in-Chief, C.E.R., and American correspondent, Hayleigh, had agreed that he’d be great at the forefront of an A&F campaign...and fate inevitably agreed, as well. His name is Paddy Mitchell and he is your main man for this #ABERCROMBIEHOT Spring 2013!

The Sitch on Fitch brought to you Paddy’s first Models So Hot They Were Featured More than Once post nearly one year ago, and you can check out that insightful piece (here). But since then, Paddy has been gallantly there and back in the World of Abercrombie & Fitch. In light of his now leading role for A&F, we bring to you Part II of Paddy’s Models So Hot They Were Featured More than Once...



WE LOVE PADDY!



Abercrombie & Fitch Spring-Summer 2013 main image.


A&F Summer 2012 looks



A&F Back-to-School 2012 looks



A&F Back-to-School 2012 looks



The A&F Club gallery, Back-to-School 2012

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