LAUNCHED IN 2010, THE SITCH ON FITCH BECAME THE INSPIRED, RESPECTED BRAND OF PASSION OVER THE ACHIEVEMENTS AND PRESTIGE OF ABERCROMBIE & FITCH CO. (ADMIRATION FOR ITS PAST GOING BACK TO 1892 AND FOR THE MODERN-TIME HEIGHTS OF THE MIKE JEFFRIES ERA); IT WAS OFFICIALLY, POSITIVELY RECOGNIZED BY A&F HOME OFFICE BY APRIL 2012, WITH A DIRECT EMAIL TO THE EDITOR-IN-CHIEF, DURING ITS GROWTH AS THE ONE-OF-A-KIND, MULTINATIONAL ONLINE PUBLICATION, WITH HIGH-GRADE PRESENTATION WHICH EVOLVED OVER ITS RUN, FOR RELEVANT, UNIQUE, IN-DEPTH BUSINESS, CULTURE, AND STYLE CONTENT FOR THE COMMUNITY OF CUSTOMERS AND ASSOCIATES WORLDWIDE (MONTHLY PAGEVIEWS SURPASSED 110K BY AUGUST 2012); AND IT WAS FOLDED BY SEPTEMBER 2015 AFTER THE DECEMBER 2014 RETIREMENT OF MIKE JEFFRIES AND THE EDITOR-IN-CHIEF'S DISTASTE WITH THE FURTHER DEGRADATION OF THE COMPANY BY ITS NEW MANAGEMENT. WITH CONTENT BY THE PERSPECTIVE OF DEVOTED CUSTOMERS AND ASSOCIATES FROM AMERICA, EUROPE AND FAR EAST ASIA, THE SITCH ON FITCH (2010-2015) REMAINS AS A HISTORICAL, ZEITGEIST ONLINE PUBLICATION OVER THE FINAL YEARS OF THE MIKE JEFFRIES ERA. THIS SITE WILL BE REVAMPED SOON TO OFFICIATE AN INTELLIGENT ARCHIVE FOR THE USE OF ALL PARTIES INTERESTED IN THE CONTENT PUBLISHED DURING THE PUBLICATION'S ORIGINAL RUN.

Monday, September 28, 2015

Style! | Abercrombie's Inspired Batch No.46, a Look from the Summits...




A triumphant champion of the summits
of the glorious Adirondacks, Batch No.46 has finally premiered!
We take a closer look at this latest scent-creation...
#AFfragrances



Wednesday, September 2, 2015

Culture | The Return of Camille...




Having starred as the leading female beauty
 of the grandest Abercrombie & Fitch campaign, A&F Screen Test,
Camille Rowe returns in an all-new era for the icon...
#WELOVECAMILLE



Culture | Moosin' Around, August 24-30...

With total fun and love,
A&F Brand Reps know how to work #AFstyle FIERCE!
Our fave pics from this past week...
#MoosinAround






Friday, August 28, 2015

Style | Fragrant Heritage, 'Batch No.46'...




Now phasing into the core Fall period,
we prepare for the latest installment of fragrance for the A&F Man,
Batch No.46, and with new details on the creation...
#AFfragrances



Tuesday, August 25, 2015

Style | Summervibes From Denmark...




As summer days begin to set
to a close on yet another year, TSOF Contributor Chris
recollects select highlights of the season...
#SummerOfAMoose



Culture | Moosin' Around, August 17-23...

With total fun and love,
A&F Brand Reps know how to work #AFstyle FIERCE!
Our fave pics from this past week...
#MoosinAround






Thursday, August 20, 2015

Business | A Little More on Elusive Abercrombie at Mall of the Emirates, Dubai...




The most highly-anticipated
grand Abercrombie & Fitch opening in recent years,
an update on A&F Mall of the Emirates...
#MooseInTheMiddleEast



Friday, August 14, 2015

Culture | The Golden Uggie, Icon of the Ages...




One of the most adorable
of iconic Abercrombie & Fitch Models of all time, Uggie,
the forever-spirited Hollywood legend...
#TheGoldenUggie



Tuesday, August 11, 2015

Culture | Moosin' Around, August 3-9...

With total fun and love,
A&F Brand Reps know how to work #AFstyle sharp!
Our fave pics from this past week...
#MoosinAround



A photo posted by Abercrombie & Fitch Court St (@anf_courtstreet) on



Friday, August 7, 2015

Style | The 'FIERCE Icon' to Return Ever Greater...




Poised for a return
FIERCE Icon now prepares to assert its bold
statement to the world at large...
#TheScentsOfFIERCE



Thursday, August 6, 2015

Business | Comin' Up, Abercrombie's Riverside 66, Tianjin Readies...




The Moose continues its
founding ventures for the future in the China and is set
on opening its next installment in Tianjin...
#MooseInTheMiddleKingdom



Wednesday, August 5, 2015