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Thursday, August 20, 2015

Business | A Little More on Elusive Abercrombie at Mall of the Emirates, Dubai...




The most highly-anticipated
grand Abercrombie & Fitch opening in recent years,
an update on A&F Mall of the Emirates...
#MooseInTheMiddleEast



         AS HAS BECOME monumentally clear to us at The Sitch on Fitch, the upcoming opening of Abercrombie & Fitch in the gem of the Middle East, Dubai, is continuously garnering utmost paramount anticipation of which we haven't seen since Hong Kong back in 2012! Well over 5,000+ individuals - and it insanely continues! - worldwide have read at least once - some twice or more - our first (and up-until-now only) post (see here) over the development of A&F at the Mall of the Emirates. That post was published in January of this year, and we have not delivered anything else on what is going on because the project has been particularly tight-lipped. It's insane. Well, after monitoring the very quantifying hype and receiving continuous inquiries, we're finally dishing out now on what we know furthermore...

First of all, let's get one thing very clear: Abercrombie & Fitch is opening for the first time in three years in an alpha global city which commands the world's attention for its truly one-of-a-kind being on the planet. Not only is Dubai truly one of those extraordinary exceptional cities of the world, but it - as the one of the world's fastest growing economies - is the shinning leading beacon of awe-flourishing modernity in the Middle East. Dubai is an alluring magnet of commerce, finance and investment, and tourism for the world, a true inset gem on Earth.

Secondly, the debut and performance of the Hollister Co. brand has been tremendously phenomenal ranking volume as among the highest in global operations. Factoring in that and the near-half-a-decade anticipation for the premium world-renowned All-American brand in the city, much awaits for the debut of Abercrombie & Fitch.

General hiring for the location (AE-ANF; store #11771) had already begun by the beginning of the 2015 calendar year... So what has been going on? Why the extended, particularly guarded development?

From what we've come to know through the official grapevine, A&F Mall of the Emirates is being decked out as a top-of-the-line Tier 1 location housed inside what is one of the world's greatest shopping centers; it's all we can say on that. Furthermore, a special edition of FIERCE cologne - same scent, all-new never-before-seen bottle and packaging - may be in the works to debut exclusively as collectible for the location upon its grand inauguration (this aspect for a highly-anticipated grand opening reminds of the first and last time such a thing happened: the special edition limited-print Abercrombie & Fitch photobook produced exclusively for the inauguration of A&F Hong Kong back in 2012). The timeframe necessitated to realized these extended plans fall in line, and we may not see the opening of A&F Mall of the Emirates until the fourth quarter.

TSOF Contributor Michel, in discussion with the Editor, likened the development of A&F Mall of the Emirates to the initial work for RUEHL No.925 - in regards to the prolonged and secretive, elusive nature, as what the Company has been known for doing, over a retail real estate development designed with high expectations.

Upon its opening, A&F Mall of the Emirates will become the third Abercrombie & Fitch in the Middle East after A&F The Avenues (December 23, 2014) and A&F 360 Mall (April 2, 2015), and we will continue to keep you informed...

Stay FIERCE!

This post will be updated in time as development on the matter continues. Stay tuned.

Image, Kempinski Hotel at Mall of the Emirates, Visa Signature Hotels. Used for illustrative purposes only.