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Wednesday, September 2, 2015

Culture | The Return of Camille...




Having starred as the leading female beauty
 of the grandest Abercrombie & Fitch campaign, A&F Screen Test,
Camille Rowe returns in an all-new era for the icon...
#WELOVECAMILLE



         HOW WONDERFULLY PECULIAR it is to be Camille: immortalized for the ages in the glory of the photographic and film corpus produced by master lensman Bruce Weber for A&F Screen Test (2010), she is now historically the first - and maybe to be the only - model from the greatness of the Mike Jeffries Era to ever return to Abercrombie & Fitch upon new times.

Vivacious and spirited with a flair for cheek, model and actor Camille Rowe-Pourcheresse - known more simply as just Camille Rowe - was born in Paris in 1990 to an American mother and French father, and she was first discovered at a Parisian café in 2009. Ever young, lovely and lively at the age of twenty during the production of the A&F Screen Test, she truly then on embarked upon a trip to the stars, indeed. After a campaign as the face of Eau de Chloé for the eponymous French fashion house Chloé, a Louis Vuitton campaign, heading the Fall-Winter 2012 campaign for French label Zadig & Voltaire, and starring in small role in the French film Our Day Will Come - just to name a few modeling and acting works she's done over the years - Camille rose to greater international renown as the love interest of English actor Robert Pattinson (Harry Potter and the Goblet of Fire; Twilight film series) in the Dior Homme scent's 2013 promotional film which became a worldwide viral marketing hit.






First three images, shots of inside the A&F Quarterly "Screen Test" 2010 edition;
video, Camille with Robert Pattinson for Dior Homme by Christian Dior.



After the release of the Dior Homme promotional film, and after her appearance at the presentation of Raf Simons' Dior Spring-Summer 2014 ready-to-wear presentation, The Sitch on Fitch paid homage to Camille in October 2013 as a darling favorite of TSOF - she was the first ever face to be featured of the site's header back when in launched in Fall 2010. Read Camille's TSOF profile (here) and discover shots (here; warning, feat. nudity) of inside the A&F Quarterly "Screen Test" 2010 edition featuring Camille - both posts of which have been favorites of fans.

As of the Fall 2015 fashion season, A&F Alumni Camille has returned five years later to Abercrombie & Fitch as the latest of new faces - though, as aforementioned, the first and only from the Mike Jeffries Era - in the developing marketing for the new A&F being calibrated after the December 2014 retirement of the Company's former historic business and creative mastermind.










Camille possesses one of the most unique and captivating of structures of beauty in fashion today, and she radiates a sublime ethereal, yet grounded, grace and sensuality for feminine representation of the Abercrombie & Fitch woman needed to strengthen - as half of it - the image of the new era. As a face from the Mike Jeffries Era (renowned for its specifications and right-on hit for exceptional models) she is a glorious component to come about anew as being in code of elements of what made Abercrombie & Fitch great and beloved.

It's beautiful and uplifting to see Camille again at Abercrombie & Fitch - as a memorable face, from a cherished era, in new times. #WELOVECAMILLE

Stay FIERCE!

P.S. Learn some French with Camille! #GottaLoveCamille