LAUNCHED IN 2010, THE SITCH ON FITCH BECAME THE INSPIRED, RESPECTED BRAND OF PASSION OVER THE ACHIEVEMENTS AND PRESTIGE OF ABERCROMBIE & FITCH CO. (ADMIRATION FOR ITS PAST GOING BACK TO 1892 AND FOR THE MODERN-TIME HEIGHTS OF THE MIKE JEFFRIES ERA); IT WAS OFFICIALLY, POSITIVELY RECOGNIZED BY A&F HOME OFFICE BY APRIL 2012, WITH A DIRECT EMAIL TO THE EDITOR-IN-CHIEF, DURING ITS GROWTH AS THE ONE-OF-A-KIND, MULTINATIONAL ONLINE PUBLICATION, WITH HIGH-GRADE PRESENTATION WHICH EVOLVED OVER ITS RUN, FOR RELEVANT, UNIQUE, IN-DEPTH BUSINESS, CULTURE, AND STYLE CONTENT FOR THE COMMUNITY OF CUSTOMERS AND ASSOCIATES WORLDWIDE (MONTHLY PAGEVIEWS SURPASSED 110K BY AUGUST 2012); AND IT WAS FOLDED BY SEPTEMBER 2015 AFTER THE DECEMBER 2014 RETIREMENT OF MIKE JEFFRIES AND THE EDITOR-IN-CHIEF'S DISTASTE WITH THE FURTHER DEGRADATION OF THE COMPANY BY ITS NEW MANAGEMENT. WITH CONTENT BY THE PERSPECTIVE OF DEVOTED CUSTOMERS AND ASSOCIATES FROM AMERICA, EUROPE AND FAR EAST ASIA, THE SITCH ON FITCH (2010-2015) REMAINS AS A HISTORICAL, ZEITGEIST ONLINE PUBLICATION OVER THE FINAL YEARS OF THE MIKE JEFFRIES ERA. THIS SITE WILL BE REVAMPED SOON TO OFFICIATE AN INTELLIGENT ARCHIVE FOR THE USE OF ALL PARTIES INTERESTED IN THE CONTENT PUBLISHED DURING THE PUBLICATION'S ORIGINAL RUN.

Friday, August 7, 2015

Style | The 'FIERCE Icon' to Return Ever Greater...




Poised for a return
FIERCE Icon now prepares to assert its bold
statement to the world at large...
#TheScentsOfFIERCE



         AS IT NOW turns out, someone may not have actually been given up on showing you just how much it can live up to its name! FIERCE Icon, the third spinoff creation under the banner of the original FIERCE cologne, is now internally anticipated for a re-release for official distribution at Abercrombie & Fitch!

Introduced in test phase in select American A&F locations in the last days of April 2015, the original FIERCE Icon - seen, in image by TSOF Contributor Michel, at the top of this post with also original promotional sample - was retailed at US$54 for 1.7 fl oz and, though a scent of its own, bore sharply same parallels to the bottle and packaging design to FIERCE Intense (the concentrated cologne formula of the original FIERCE and introduced in Christmas 2014).





FIERCE Intense in bottle as seen on abercrombie.com (top image)
and with packaging in this photo of personal purchase by former associate Danny C.





FIERCE Icon in bottle and in packaging as see in these images
by A&F Mall of New Hampshire team (top) and associate (from different store) Stephon J.



Lasting only a month out in test phase in only a few number of stores (and not even having been placed online abercrombie.com, naturally), FIERCE Icon was then retired by late-May in a move taken for full shutter on the fragrance concept. Well, as it seems, the decision's been made to slightly rework the design and reintroduce the cologne real soon!

Yet another certain something to look forward too!...

Stay FIERCE!
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