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Friday, August 7, 2015

Style | The 'FIERCE Icon' to Return Ever Greater...




Poised for a return
FIERCE Icon now prepares to assert its bold
statement to the world at large...
#TheScentsOfFIERCE



         AS IT NOW turns out, someone may not have actually been given up on showing you just how much it can live up to its name! FIERCE Icon, the third spinoff creation under the banner of the original FIERCE cologne, is now internally anticipated for a re-release for official distribution at Abercrombie & Fitch!

Introduced in test phase in select American A&F locations in the last days of April 2015, the original FIERCE Icon - seen, in image by TSOF Contributor Michel, at the top of this post with also original promotional sample - was retailed at US$54 for 1.7 fl oz and, though a scent of its own, bore sharply same parallels to the bottle and packaging design to FIERCE Intense (the concentrated cologne formula of the original FIERCE and introduced in Christmas 2014).





FIERCE Intense in bottle as seen on abercrombie.com (top image)
and with packaging in this photo of personal purchase by former associate Danny C.





FIERCE Icon in bottle and in packaging as see in these images
by A&F Mall of New Hampshire team (top) and associate (from different store) Stephon J.



Lasting only a month out in test phase in only a few number of stores (and not even having been placed online abercrombie.com, naturally), FIERCE Icon was then retired by late-May in a move taken for full shutter on the fragrance concept. Well, as it seems, the decision's been made to slightly rework the design and reintroduce the cologne real soon!

Yet another certain something to look forward too!...

Stay FIERCE!