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Thursday, April 30, 2015

All About Style! | Introducing Abercrombie & Fitch 'Fierce Icon' Cologne...

The FIERCE collection, the olfaction line of ultimate masculine allure... 
         A UNDENIABLY, DARKLY seductive new bro to the iconic FIERCE lineup of ultimate masculine allure is getting ready for his grand debut to the greater world! Thanks to an epic fellow passionate A&F Fan and Associate, Michel, The Sitch on Fitch now brings to Abercrombie & Fitch guys and girls worldwide a first look at FIERCE ICON...

"FIERCE ICON has a spiced musk, sweet cashmere, almost overwhelming but seductive and intriguing to the senses..." - Michel


FIERCE ICON bottle and promotional sample.
Image, Michel for The Sitch on Fitch, may not be used w/o permission


As Michel shared, FIERCE ICON is the first of two masculine scents which have been in development. Further delving by TSOF revealed that trademark application for "Fierce Icon" was placed by Abercrombie & Fitch Trading Co., a trade subsidiary/arm of Abercrombie & Fitch Co., on January 7, 2015, and the application was finally approved complete by April 13. FIERCE ICON has subsequently been introduced in very spare, select locations as an instore exclusive before it is expanded more before a full rollout - very much similar to FIERCE CONFIDENCE exactly a year ago.

Packaged elegantly in a matte black and gray design which bares in form along the codes of luxurious FIERCE INTENSE concentrated cologne, FIERCE ICON is purveyed exclusively in 1.7 fl oz and retails at US$54.

Of some of the rare locations currently featuring this latest awe, Michel mentioned A&F Northridge Fashion Center (CA-ANF, #10409; located in Northridge, a neighborhood in Los Angeles) and A&F Old Pasadena (CA-ANF, #10937; a city within Greater Los Angeles) in his vicinity.

Michel remarked that a seller on eBay had it up for US$34 before Abercrombie & Fitch discovered the selling presence of FIERCE ICON on eBay - way before the fragrance is to even be marketed at large, fittingly, by A&F - and shut down the operation.

A great shoutout to Michel for his guest correspondence for The Sitch on Fitch! He personally rates FIERCE ICON a 4/5 among the lineup, but you'll have to get a rendezvous of your own with the scent to deliberate for yourself!

In collaboration with Michel, The Sitch on Fitch will continue updating readers on this latest installment + upcoming works...

Stay FIERCE!

P.S. Love Michel's pic...very Casual Luxury. It's beautiful to see the ideals be carry on. :)

UPDATE (MAY 26, 2015): FIERCE ICON has been slated for retreat from stores from its test trial (read more).