LAUNCHED IN 2010, THE SITCH ON FITCH BECAME THE INSPIRED, RESPECTED BRAND OF PASSION OVER THE ACHIEVEMENTS AND PRESTIGE OF ABERCROMBIE & FITCH CO. (ADMIRATION FOR ITS PAST GOING BACK TO 1892 AND FOR THE MODERN-TIME HEIGHTS OF THE MIKE JEFFRIES ERA); IT WAS OFFICIALLY, POSITIVELY RECOGNIZED BY A&F HOME OFFICE BY APRIL 2012, WITH A DIRECT EMAIL TO THE EDITOR-IN-CHIEF, DURING ITS GROWTH AS THE ONE-OF-A-KIND, MULTINATIONAL ONLINE PUBLICATION, WITH HIGH-GRADE PRESENTATION WHICH EVOLVED OVER ITS RUN, FOR RELEVANT, UNIQUE, IN-DEPTH BUSINESS, CULTURE, AND STYLE CONTENT FOR THE COMMUNITY OF CUSTOMERS AND ASSOCIATES WORLDWIDE (MONTHLY PAGEVIEWS SURPASSED 110K BY AUGUST 2012); AND IT WAS FOLDED BY SEPTEMBER 2015 AFTER THE DECEMBER 2014 RETIREMENT OF MIKE JEFFRIES AND THE EDITOR-IN-CHIEF'S DISTASTE WITH THE FURTHER DEGRADATION OF THE COMPANY BY ITS NEW MANAGEMENT. WITH CONTENT BY THE PERSPECTIVE OF DEVOTED CUSTOMERS AND ASSOCIATES FROM AMERICA, EUROPE AND FAR EAST ASIA, THE SITCH ON FITCH (2010-2015) REMAINS AS A HISTORICAL, ZEITGEIST ONLINE PUBLICATION OVER THE FINAL YEARS OF THE MIKE JEFFRIES ERA. THIS SITE WILL BE REVAMPED SOON TO OFFICIATE AN INTELLIGENT ARCHIVE FOR THE USE OF ALL PARTIES INTERESTED IN THE CONTENT PUBLISHED DURING THE PUBLICATION'S ORIGINAL RUN.

Monday, January 30, 2012

Hollister and Gilly Hicks on Regent Street Open in March!

83-97 Regent Street, as seen on Google Maps, when it was home to the National Geographic store.


Hollister and Gilly Hicks are opening May 12!!!

Click on this post for more info:
Hollister and Gilly Hicks on Regent Street, London Opening May 12!!!



Hollister and Gilly Hicks are now expected to open in "mid-summer"
Opening date is yet unclear.

Refer to this updated post for more info:


This post is outdated...

That's right boys and girls! The coolest pre-Olympic Games event in London - the opening of some of the hottest shops - is happening in late-March! The good-lookin' people at A&F London on Savile Row have begun to spread the word, too! Hollister Co will be opening its first ever international EPIC flagship location that's going to rock every HCo fanatic in the UK! Meanwhile, Gilly Hicks will be opening the second Gilly "home" in Greater London! Both, to be located at 83-97 Regent Street, adjacent to one another, are gonna heat things up amid the mounting anticipation for the upcoming 2012 games!


Wanna read up more about these upcoming locations? Check out the following posts...
  • HCo EPIC: Read more (here)!
  • GH: Read more (here)!


This is definitely gearing up to be one unforgettable year in London!


Stay FIERCE!


Thanks to our reader Tuan, who visited A&F London recently, and got hear on the March opening.




UPDATE (13 March 2012): VERY IMPORTANT! Everyone, the opening date for both stores is yet unsettled. It's been said they'll open in late-March, but with the date still undecided things are subject to change.



UPDATE (20 February 2012): The official page for the Hollister location is up! Check it out if you are interested in working for the store: https://www.facebook.com/groups/244936198911985/
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