LAUNCHED IN 2010, THE SITCH ON FITCH BECAME THE INSPIRED, RESPECTED BRAND OF PASSION OVER THE ACHIEVEMENTS AND PRESTIGE OF ABERCROMBIE & FITCH CO. (ADMIRATION FOR ITS PAST GOING BACK TO 1892 AND FOR THE MODERN-TIME HEIGHTS OF THE MIKE JEFFRIES ERA); IT WAS OFFICIALLY, POSITIVELY RECOGNIZED BY A&F HOME OFFICE BY APRIL 2012, WITH A DIRECT EMAIL TO THE EDITOR-IN-CHIEF, DURING ITS GROWTH AS THE ONE-OF-A-KIND, MULTINATIONAL ONLINE PUBLICATION, WITH HIGH-GRADE PRESENTATION WHICH EVOLVED OVER ITS RUN, FOR RELEVANT, UNIQUE, IN-DEPTH BUSINESS, CULTURE, AND STYLE CONTENT FOR THE COMMUNITY OF CUSTOMERS AND ASSOCIATES WORLDWIDE (MONTHLY PAGEVIEWS SURPASSED 110K BY AUGUST 2012); AND IT WAS FOLDED BY SEPTEMBER 2015 AFTER THE DECEMBER 2014 RETIREMENT OF MIKE JEFFRIES AND THE EDITOR-IN-CHIEF'S DISTASTE WITH THE FURTHER DEGRADATION OF THE COMPANY BY ITS NEW MANAGEMENT. WITH CONTENT BY THE PERSPECTIVE OF DEVOTED CUSTOMERS AND ASSOCIATES FROM AMERICA, EUROPE AND FAR EAST ASIA, THE SITCH ON FITCH (2010-2015) REMAINS AS A HISTORICAL, ZEITGEIST ONLINE PUBLICATION OVER THE FINAL YEARS OF THE MIKE JEFFRIES ERA. THIS SITE WILL BE REVAMPED SOON TO OFFICIATE AN INTELLIGENT ARCHIVE FOR THE USE OF ALL PARTIES INTERESTED IN THE CONTENT PUBLISHED DURING THE PUBLICATION'S ORIGINAL RUN.

Friday, January 27, 2012

Spotted on the Screen! | A&F in 'The Social Network'

Surely, you have seen The Social Network? The 2010 drama movie which tells the supposed story of the beginnings of Facebook. Highly acclaimed as a film on its own, it stars Jesse Eisenberg as Mark Zuckerberg (Facebook founder) and also features Justin Timberlake as Sean Parker - the guy who became Facebook's founding president.

Anyway, there is this one scene in the film (1 hour, 19 minutes into the movie) in which Timberlake's character walks with a girlfriend into Zuckerberg's house-and-Facebook-headquarters. ...AND the girlfriend happens to be wearing an Abercrombie & Fitch polo! LOL




It's always fun and cool spotting A&F or HCo in the media be it in movies or on TV! Thus, we're starting a new feature on The Sitch on Fitch titled 'Spotted on the Screen!' Where else have you seen Abercrombie or Hollister? If you'd like to share, you can email us at anfnewsnow@aol.com or drop in a comment below. Keep a sharp look-out! :)

Stay FIERCE!

Image in this post is a screenshot from Columbia Picture's The Social Network used here for illustrative purposes only.
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