LAUNCHED IN 2010, THE SITCH ON FITCH BECAME THE INSPIRED, RESPECTED BRAND OF PASSION OVER THE ACHIEVEMENTS AND PRESTIGE OF ABERCROMBIE & FITCH CO. (ADMIRATION FOR ITS PAST GOING BACK TO 1892 AND FOR THE MODERN-TIME HEIGHTS OF THE MIKE JEFFRIES ERA); IT WAS OFFICIALLY, POSITIVELY RECOGNIZED BY A&F HOME OFFICE BY APRIL 2012, WITH A DIRECT EMAIL TO THE EDITOR-IN-CHIEF, DURING ITS GROWTH AS THE ONE-OF-A-KIND, MULTINATIONAL ONLINE PUBLICATION, WITH HIGH-GRADE PRESENTATION WHICH EVOLVED OVER ITS RUN, FOR RELEVANT, UNIQUE, IN-DEPTH BUSINESS, CULTURE, AND STYLE CONTENT FOR THE COMMUNITY OF CUSTOMERS AND ASSOCIATES WORLDWIDE (MONTHLY PAGEVIEWS SURPASSED 110K BY AUGUST 2012); AND IT WAS FOLDED BY SEPTEMBER 2015 AFTER THE DECEMBER 2014 RETIREMENT OF MIKE JEFFRIES AND THE EDITOR-IN-CHIEF'S DISTASTE WITH THE FURTHER DEGRADATION OF THE COMPANY BY ITS NEW MANAGEMENT. WITH CONTENT BY THE PERSPECTIVE OF DEVOTED CUSTOMERS AND ASSOCIATES FROM AMERICA, EUROPE AND FAR EAST ASIA, THE SITCH ON FITCH (2010-2015) REMAINS AS A HISTORICAL, ZEITGEIST ONLINE PUBLICATION OVER THE FINAL YEARS OF THE MIKE JEFFRIES ERA. THIS SITE WILL BE REVAMPED SOON TO OFFICIATE AN INTELLIGENT ARCHIVE FOR THE USE OF ALL PARTIES INTERESTED IN THE CONTENT PUBLISHED DURING THE PUBLICATION'S ORIGINAL RUN.

Tuesday, March 27, 2012

Hollister and Gilly Hicks on Regent Street Opening Mid-Summer!

83-97 Regent Street, as seen on Google Maps, when it was home to the National Geographic store.


April 5 update...

Hollister and Gilly Hicks are opening May 12!!!

Click on this post for more info:


This is an update on the opening of the Hollister EPIC store and the Gilly Hicks shop on 83-97 Regent Street in London. Initially it was thought that the locations would open in late-March, but that no longer holds true (obviously). The exact opening date is still unclear. Management of HCo in particular anticipate an opening in "mid-summer." This time frame would place the opening of both locations near the initiation of the London 2012 Olympic Games.

The Sitch on Fitch will continue to keep you updated. For background info on HCo EPIC in London, read (here). For background info on the GH shop, read (here). Check out the Hollister Co. Regent Street official Facebook group (here). There's no Facebook group for GH yet.

Also, if any of you reading this post happen to have a photo of the locations, in their current process of development, from outside on Regent Street, and would like to share the photo(s) on this blog, then please email to anfnewsnow@aol.com. Include either your first name or initials so that you can be credited for your photo(s). Only send photo(s) owned/taken by you. Thanks!

Stay FIERCE!
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