LAUNCHED IN 2010, THE SITCH ON FITCH BECAME THE INSPIRED, RESPECTED BRAND OF PASSION OVER THE ACHIEVEMENTS AND PRESTIGE OF ABERCROMBIE & FITCH CO. (ADMIRATION FOR ITS PAST GOING BACK TO 1892 AND FOR THE MODERN-TIME HEIGHTS OF THE MIKE JEFFRIES ERA); IT WAS OFFICIALLY, POSITIVELY RECOGNIZED BY A&F HOME OFFICE BY APRIL 2012, WITH A DIRECT EMAIL TO THE EDITOR-IN-CHIEF, DURING ITS GROWTH AS THE ONE-OF-A-KIND, MULTINATIONAL ONLINE PUBLICATION, WITH HIGH-GRADE PRESENTATION WHICH EVOLVED OVER ITS RUN, FOR RELEVANT, UNIQUE, IN-DEPTH BUSINESS, CULTURE, AND STYLE CONTENT FOR THE COMMUNITY OF CUSTOMERS AND ASSOCIATES WORLDWIDE (MONTHLY PAGEVIEWS SURPASSED 110K BY AUGUST 2012); AND IT WAS FOLDED BY SEPTEMBER 2015 AFTER THE DECEMBER 2014 RETIREMENT OF MIKE JEFFRIES AND THE EDITOR-IN-CHIEF'S DISTASTE WITH THE FURTHER DEGRADATION OF THE COMPANY BY ITS NEW MANAGEMENT. WITH CONTENT BY THE PERSPECTIVE OF DEVOTED CUSTOMERS AND ASSOCIATES FROM AMERICA, EUROPE AND FAR EAST ASIA, THE SITCH ON FITCH (2010-2015) REMAINS AS A HISTORICAL, ZEITGEIST ONLINE PUBLICATION OVER THE FINAL YEARS OF THE MIKE JEFFRIES ERA. THIS SITE WILL BE REVAMPED SOON TO OFFICIATE AN INTELLIGENT ARCHIVE FOR THE USE OF ALL PARTIES INTERESTED IN THE CONTENT PUBLISHED DURING THE PUBLICATION'S ORIGINAL RUN.

Tuesday, June 9, 2015

All About Style! | Abercrombie's '8' Perfume Gets Gorgeous New Look...

8 perfume as purveyed in the first-half of the 2010s...   |   Image, abercrombie.com
         THE MOST ESTABLISHED, iconic fragrance in offerings for the gorgeous Abercrombie & Fitch woman, 8 eau de parfum has been the one-and-only feminine creation exquisite to furthermore stand with, and under the arm of, renowned masculine FIERCE cologne. Now in a new era, the perfume gets ready for a totally lovely, elegant, classic yet modern new look...

Introduced in 2004, 8 eau de parfum became an Abercrombie & Fitch fragrance hit, an ultimate classic to stand the test of time as other others just came and went; it is the only Abercrombie & Fitch feminine scent to be purveyed for more than a decade now.

Originally, the packaging for the perfume included a clear glass square-faced rectangular prism (featuring "8" and "Abercrombie & Fitch / Fragrance for Women") with a gray-finish top and in a white box embossed with a great "8" (in a grayscale waters print) and "Fragrance for Women / [volume figures]". By the turn of the decade, the perfume had been given a narrow rectangular form featuring, on the back, a photography piece, designated as the marketing image for the perfume, originally utilized for a fit of RUEHL No.925 womens premium jeans (this same image would also be used, full-color watercolor-rendered, for Gilly Hicks Christmas 2010), and the box for it was made inline with the now-standard uniform dark gray format for all A&F Fragrances packaging. 8 perfume was promoted by Abercrombie & Fitch alongside FIERCE cologne by 2010, and both wholly complemented each other in physical form and image. However, in a post-Jeffries era overseeing the scaleback of sexuality in marketing - only iconic FIERCE is to retain its sensually provocative imagery for now - and with the return to more unique individualization of A&F Fragrances in packaging, the overall look 8 perfume has been totally reimagined in 2015 to heighten its femininity, beauty, and overall unique sense of being.

Aberladies and Fitchmen, the all-new look of 8 eau de parfum...



"Same scent, new look 🌺 How cute is our updated Perfume 8 packaging?!"
Image, A&F Easton Town Center, Columbus, Ohio



The redesign harkens back to the original classic look for 8 perfume (seen here within the pages of A&F The Catalog Christmas 2006)...



Spread for 8 eau de parfum inside A&F The Catalog Christmas 2006
Image, C.E.R. for The Sitch on Fitch, June 9, 2015



While updated with bottle design codes introduced in the feminine A&F Fragrance line with Blushed...



Blushed perfume as seen on abercrombie.com, 2015



The new 8 perfume, to emphasize, remains the same iconic scent, unreformulated, just redesigned in an all-new stage of packaging to maintain the fragrance's fine allure anew across time...

"Provocative and sexy, Perfume 8's spicy, invigorating floral scent is always exciting. Ginger and rich peach nectar combine with subtle hints of jasmine petal for a naturally pretty fragrance that is warm, inviting and perfect for day or night."

Be sure to drop by your nearest/favorite Abercrombie & Fitch to see when 8's new look arrives to make it yours!

Stay FIERCE!
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