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Saturday, May 16, 2015

All About Style! | The Return of Ezra Fitch...

Ezra Fitch by Abercrombie & Fitch premium denim jacket and EZRA FITCH eau de cologne.
Image, mid-2000s abercrombie.com product images compilation by C.E.R for The Sitch on Fitch 
         THE LEGENDARY LABEL whose glory triumphantly stands the test of time and style, Ezra Fitch forever remains as an ultimate embodiment of the highest cultivated creative ideals at Abercrombie & Fitch. A signature in ink of the ethos of Casual Luxury which marked the golden pre-Recession mid-2000s Abercrombie & Fitch, the upscale Ezra Fitch was wholly inspired, and outstanding in spirit, as a premium collection of mens and womenswear and fine fragrance for the more discerning Abercrombie & Fitch individual. Discontinued by the end of the mid-2000s (and, unbeknownst, before the dawn of the Great Recession and subsequent destabilized aftermath), the label lives on permeated in the psyche of the collective A&F mind...and a return may well be imminent.


"During 2004 we introduced Ezra Fitch, a high-quality classics line, inspired by our heritage, but mindful of our Casual Luxury orientation." - Michael "Mike" S. Jeffries, founder of modern fashion retailer Abercrombie & Fitch, former CEO & Chairman; excerpt from Chairman's Letter, FY2004 earnings disclosure


Realized as only one of a greater set of key elements for the new higher-level Abercrombie & Fitch beginning to rollout in 2004, Ezra Fitch debuted on the launch of Back-to-School / Fall 2004 as the exciting, premier, high-end sub-label by Abercrombie & Fitch; it was a catalyst, among others set, in the concentrated mid-2000s cultivation of near-luxury at the brand. (Read Ezra Fitch Forever for more in detail). What distinguished the goods carrying Ezra Fitch label was a more creatively daring pursuit in design and incorporation of higher-grade materials than even for the core Abercrombie & Fitch brand - codes of heritage of the past (as of the outdoors) and of the then-present and where were moving forward (modern, clean, elite and near-luxury) mingled awe-inspiring in the collection of wears and olfactory offerings for the Abercrombie & Fitch man and woman. Overall, this was eponymously named after the co-founder who, after David Abercrombie walked away, singlehandledly, at the helm, lead Abercrombie & Fitch Co. through its most glorious founding days as sporting goods store.

In essence, Ezra Fitch stands as an embodiment, an example, of the ultimate inspired in the heritage of Abercrombie & Fitch - the past, present, and future. Since its discontinuation, its allure and significance has been unwavering, and this has gone unrecognized by even the Company: Abercrombie & Fitch Co. has as recently as March 23, 2015, filed U.S. federal trademark ownership and protection registration, under its subsidiary Abercrombie & Fitch Trading Co., for "Ezra Fitch" - this being in a wide-set net of plethoric apparel categories and footwear, fashion accessories, and various skin care categories and fragrance. Ezra Fitch isn't going anywhere, and the act to maintain "Ezra Fitch" as trademark - under all relevant fashion retail categories - signifies a continued believe and backing in the importance of it and the option to reintroduce/utilize it in the market in the future. With Christos Angelides now as Brand President of the Abercrombie & Fitch division - and with his intent to steer the plane back up again with expressed focus staring, "We're going to make sure that we tap into Abercrombie's heritage and particularly focus on attention to detail, products that hopefully take your breath away" - it's only temping, and well founded, to consider, among developments, that the return of Ezra Fitch may come by in the near future.

This isn't promising anything - just stating facts. But at the very least, and what is resolutely evident, the ammunition to spark a return is very much set and maintained. Everyone, your hopes have been affirmed at last...

Stay FIERCE!