LAUNCHED IN 2010, THE SITCH ON FITCH BECAME THE INSPIRED, RESPECTED BRAND OF PASSION OVER THE ACHIEVEMENTS AND PRESTIGE OF ABERCROMBIE & FITCH CO. (ADMIRATION FOR ITS PAST GOING BACK TO 1892 AND FOR THE MODERN-TIME HEIGHTS OF THE MIKE JEFFRIES ERA); IT WAS OFFICIALLY, POSITIVELY RECOGNIZED BY A&F HOME OFFICE BY APRIL 2012, WITH A DIRECT EMAIL TO THE EDITOR-IN-CHIEF, DURING ITS GROWTH AS THE ONE-OF-A-KIND, MULTINATIONAL ONLINE PUBLICATION, WITH HIGH-GRADE PRESENTATION WHICH EVOLVED OVER ITS RUN, FOR RELEVANT, UNIQUE, IN-DEPTH BUSINESS, CULTURE, AND STYLE CONTENT FOR THE COMMUNITY OF CUSTOMERS AND ASSOCIATES WORLDWIDE (MONTHLY PAGEVIEWS SURPASSED 110K BY AUGUST 2012); AND IT WAS FOLDED BY SEPTEMBER 2015 AFTER THE DECEMBER 2014 RETIREMENT OF MIKE JEFFRIES AND THE EDITOR-IN-CHIEF'S DISTASTE WITH THE FURTHER DEGRADATION OF THE COMPANY BY ITS NEW MANAGEMENT. WITH CONTENT BY THE PERSPECTIVE OF DEVOTED CUSTOMERS AND ASSOCIATES FROM AMERICA, EUROPE AND FAR EAST ASIA, THE SITCH ON FITCH (2010-2015) REMAINS AS A HISTORICAL, ZEITGEIST ONLINE PUBLICATION OVER THE FINAL YEARS OF THE MIKE JEFFRIES ERA. THIS SITE WILL BE REVAMPED SOON TO OFFICIATE AN INTELLIGENT ARCHIVE FOR THE USE OF ALL PARTIES INTERESTED IN THE CONTENT PUBLISHED DURING THE PUBLICATION'S ORIGINAL RUN.

Monday, May 25, 2015

News Now! | Comin' up, Abercrombie & Fitch Westfield Southgate, Sarasota, Florida!...

Bobby and Amanda look ready! Are you?!
Image, Guy Aroch for Abercrombie & Fitch, @abercrombie Instagram, May 25
         SUMMER OF REJOICE! In what is unfolding as a most spectacular summer of new beginnings picking up wondrous pace, we are now set to witness the opening of the first full-price Abercrombie & Fitch store opening since in near of a total decade! Pack up your hot #AFstyle beachside wears, Aberladies and Fitchman, 'cause clear, bright, gorgeous South Florida is where it's goin' on!... #SUMMERISFOR

The setting: ultimately breathtaking destination Sarasota - with its beautiful Siesta Key island right by across gorgeous waters - and you've got the perfect set-up of a paradise with this all-new A&F in modern, upscale Westfield Southgate mall! It's to die for!

Naturally, associates are too stoked, and here are awesome pics of what we can see so far!...



Detail of the hoarding with opposite views of the location!   |   Image, associate Raymond
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Another shot of the hoarding, can you ever get enough of a see! haha   |   Image, store team
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Awaiting aspiring associates, meeting for interviews!   |   Image, store team
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On a very safe bet, we could see another Canoe store format, but why when change is about, right! So we could very well get our first prominent look at the new mall-based store prototype format in the United States!

Can't wait 'til the unveiling of the storefront, can't want for the opening! :D A&F Westfield Southgate opens on Saturday, June 20! #GetStoked

Stay FIERCE!

P.S. Lema feat. Christina Novelli's "Magnetic Nights (Shog 2Faces Remix)" - on the all-new A&F Summer 2015 playlist! - was on replay during the making of this post. :)

Written by C.E.R.; images sourcing, Cameron. Store images in this post were taken by A&F Westfield Southgate associates, and they are used for illustrative purposes only.
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