LAUNCHED IN 2010, THE SITCH ON FITCH BECAME THE INSPIRED, RESPECTED BRAND OF PASSION OVER THE ACHIEVEMENTS AND PRESTIGE OF ABERCROMBIE & FITCH CO. (ADMIRATION FOR ITS PAST GOING BACK TO 1892 AND FOR THE MODERN-TIME HEIGHTS OF THE MIKE JEFFRIES ERA); IT WAS OFFICIALLY, POSITIVELY RECOGNIZED BY A&F HOME OFFICE BY APRIL 2012, WITH A DIRECT EMAIL TO THE EDITOR-IN-CHIEF, DURING ITS GROWTH AS THE ONE-OF-A-KIND, MULTINATIONAL ONLINE PUBLICATION, WITH HIGH-GRADE PRESENTATION WHICH EVOLVED OVER ITS RUN, FOR RELEVANT, UNIQUE, IN-DEPTH BUSINESS, CULTURE, AND STYLE CONTENT FOR THE COMMUNITY OF CUSTOMERS AND ASSOCIATES WORLDWIDE (MONTHLY PAGEVIEWS SURPASSED 110K BY AUGUST 2012); AND IT WAS FOLDED BY SEPTEMBER 2015 AFTER THE DECEMBER 2014 RETIREMENT OF MIKE JEFFRIES AND THE EDITOR-IN-CHIEF'S DISTASTE WITH THE FURTHER DEGRADATION OF THE COMPANY BY ITS NEW MANAGEMENT. WITH CONTENT BY THE PERSPECTIVE OF DEVOTED CUSTOMERS AND ASSOCIATES FROM AMERICA, EUROPE AND FAR EAST ASIA, THE SITCH ON FITCH (2010-2015) REMAINS AS A HISTORICAL, ZEITGEIST ONLINE PUBLICATION OVER THE FINAL YEARS OF THE MIKE JEFFRIES ERA. THIS SITE WILL BE REVAMPED SOON TO OFFICIATE AN INTELLIGENT ARCHIVE FOR THE USE OF ALL PARTIES INTERESTED IN THE CONTENT PUBLISHED DURING THE PUBLICATION'S ORIGINAL RUN.

Friday, January 9, 2015

News Now! | Abercrombie & Fitch The Grove, Los Angeles Closing February 21...

The lights, music are turning off...   |   Image, A&F The Grove
         IT MIGHT AS well be the closure of another brand itself. The premiere Abercrombie & Fitch location on the West Coast of the United States, and only second to A&F Fifth Avenue in the country in notability, is slated to officially close. After more than a decade of partying it up at The Grove, Abercrombie & Fitch will be closing doors and turning the lights, music off for the last time as an operating store by the end of this February 21st.

The renowned outdoors shopping and entertainment complex in Los Angeles, The Grove first opened in 2002 and has been an established unique, great attraction with its utterly exclusive setup and offerings. Abercrombie & Fitch was among the original storefronts, and A&F reopened on July 16, 2006, fully elevated and outfitted as the West Coast flagship (after the prior Christmas 2005 opening of A&F Fifth Avenue in New York City on the East Coast). The Grove has also been grounds for shopping excursions by many celebrities: some, like Victoria Beckham (who had an incident in the spring of 2007 in which she was trying to pay for a haul of a peddled sum of around US$12,000 though who's first credit card was denied and had the fourth card finally go through; her we-all-know-who-he-is husband, David, had also been spotted by paparazzi wearing A&F) and Megan Fox among others, would drop by A&F as well.

As originally the West Coast flagship and based in globally iconic Los Angeles, A&F The Grove has boasted as home a great preeminent structure, topped off with a clock and dome, on the grounds of the complex; it has held three sales floors and only recently made space for abercrombie kids. The location has been a part of high-profile events including being a destination for the winners of the "A&F Screen Test" Fall 2010 contest and red-carpet-and-all party in honor of the "A&F Stars on the Rise" (Fall 2013) campaign. Mexican actor and singer Diego Boneta (Rebelde; 90210; Rock of Ages) also made a stop-by when his Bruce Weber photography was up as part of the "A&F The Making of a Star" Spring-Summer 2014 campaign.

Naturally, A&F The Grove has also found itself in the pantheon of pop culture. In 2008, a YouTube documentary pair (who just happened to be there at the time and in distance) amusing noticed and filmed an unknowing greeter who was making physical movements accompanying some sort of tale of a fight, and the vid was uploaded in 2010. Famous comedic Viner Brittany Furlan made A&F The Grove the setting of a lighthearted vine when she dropped by in June 2013 unannounced to "take over" as a store greeter! Televised popular media events set at The Grove have also come to feature the storefront as just a part of the general area.

For everything it's been, A&F The Grove has been an outstanding destination through the years.

Check out sharings from the team, their last Christmas/Winter season – the last ever – at The Grove...



#Repost from @prideisfame,
thanks for staying #UpAllNight with us this Black Friday.
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Holiday nights at #TheGrove
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Abercrombie & Fitch The Grove in its full glory
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The closure of A&F The Grove (store #10951) is not just the closure of a one-of-a-kind special place in the Abercrombie & Fitch chain but also the closure of a great location realized during the greatness of the Mike Jeffries Era. It will also make for the second closing, after A&F Fukuoka (which was opened in 2010 in southern Japan and closed as a flagship a year later; the location itself now operating as "A&F Brands Factory Store"), of an originally-intended flagship location. If you happen to be in the Greater Los Angeles Area now, or will be before the final moments, you've gotta drop by for one final time. A&F The Grove, it will be missed forever...

Stay FIERCE!
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