LAUNCHED IN 2010, THE SITCH ON FITCH BECAME THE INSPIRED, RESPECTED BRAND OF PASSION OVER THE ACHIEVEMENTS AND PRESTIGE OF ABERCROMBIE & FITCH CO. (ADMIRATION FOR ITS PAST GOING BACK TO 1892 AND FOR THE MODERN-TIME HEIGHTS OF THE MIKE JEFFRIES ERA); IT WAS OFFICIALLY, POSITIVELY RECOGNIZED BY A&F HOME OFFICE BY APRIL 2012, WITH A DIRECT EMAIL TO THE EDITOR-IN-CHIEF, DURING ITS GROWTH AS THE ONE-OF-A-KIND, MULTINATIONAL ONLINE PUBLICATION, WITH HIGH-GRADE PRESENTATION WHICH EVOLVED OVER ITS RUN, FOR RELEVANT, UNIQUE, IN-DEPTH BUSINESS, CULTURE, AND STYLE CONTENT FOR THE COMMUNITY OF CUSTOMERS AND ASSOCIATES WORLDWIDE (MONTHLY PAGEVIEWS SURPASSED 110K BY AUGUST 2012); AND IT WAS FOLDED BY SEPTEMBER 2015 AFTER THE DECEMBER 2014 RETIREMENT OF MIKE JEFFRIES AND THE EDITOR-IN-CHIEF'S DISTASTE WITH THE FURTHER DEGRADATION OF THE COMPANY BY ITS NEW MANAGEMENT. WITH CONTENT BY THE PERSPECTIVE OF DEVOTED CUSTOMERS AND ASSOCIATES FROM AMERICA, EUROPE AND FAR EAST ASIA, THE SITCH ON FITCH (2010-2015) REMAINS AS A HISTORICAL, ZEITGEIST ONLINE PUBLICATION OVER THE FINAL YEARS OF THE MIKE JEFFRIES ERA. THIS SITE WILL BE REVAMPED SOON TO OFFICIATE AN INTELLIGENT ARCHIVE FOR THE USE OF ALL PARTIES INTERESTED IN THE CONTENT PUBLISHED DURING THE PUBLICATION'S ORIGINAL RUN.

Saturday, July 13, 2013

Abercrombie & Fitch Back-to-School 2013 – Stars on the Rise: The Party...

The hottest ticket in town! Party at The Grove...
There was a commotion of a most delightful sort for a special evening occasion on the grounds of The Grove in Los Angeles. Flashing cameras, folks abuzz, and wonderment in FIERCE atmosphere suggested a fun affair blazing hotter than the beloved LA sun. And, oh, was that sexy Halston Sage...and Clint Eastwood's hottie son...on a red carpet...for Abercrombie & Fitch?!

On Thursday, July 11, the world's hottest brand hosted its bubbly, celebrity-studded pre-launch party for A&F Stars on the Rise! Members of the celebrated cast of the all-new Abercrombie & Fitch Back-to-School / Fall 2013 campaign lit up bright for the exclusive soiree inside A&F The Grove. Among those faces in attendance were actors Jacob Artist (Glee), Emayatzy Corinealdi (Middle of Nowhere; Miu Miu's The Door), Scott Eastwood (Gran Torino; Invictus; Chicago Fire), Johnny Ferro (Children of God), Taylor Handley (Battle: Los Angeles), Ashley Hinslaw (LOL; Chronicle; About Cherry), Alex Kaluzhsky (The Taking of Pelham 123; You and I), Lily Rabe (production of Shakespeare's The Merchant of Venice; American Horror Story), and Halston Sage (How to Rock; The First Time; Grown Ups 2) along with the talented little famed pup Uggie (Water for Elephants; The Artist) and pals. Missing was James Frecheville (Animal Kingdom; Adore) and Alexander Ludwig (The Hunger Games; Grown Ups 2). Uggie and two of his little companions, Popeye and bulldog Julio, displayed mad skateboarding skills outside. Inside the magnificent store, Bruce Weber's genius photography was displayed about in energetic setting which included "FIERCE Margarita" and "Moose Manhattan" cocktails served by A&F store models. The fantastic mingling concluded by 9pm and proceeds from the wonderful night went to No Bully, an American nationwide non-profit organization against the ignorance and abuse by bullying.

Check out some pics from the evening...



Uggie on skateboard!


Scott Eastwood with Popeye and Uggie


Glee's Jacob Artist


Jacob outside with fans


Awesome store models, servers for the evening


Emayatzy and Ashley


Emayatzy with Uggie and Johnny



Halston all smiles next to her displayed Weber pic!


Taylor, Ashley, and Johnny pose for the lens


Dream mixer... How 'bout a FIERCE Margarita? ;)


Discover more great images from the party (here), (here), (here), (here), and (here)...

As always, Stay FIERCE!
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