LAUNCHED IN 2010, THE SITCH ON FITCH BECAME THE INSPIRED, RESPECTED BRAND OF PASSION OVER THE ACHIEVEMENTS AND PRESTIGE OF ABERCROMBIE & FITCH CO. (ADMIRATION FOR ITS PAST GOING BACK TO 1892 AND FOR THE MODERN-TIME HEIGHTS OF THE MIKE JEFFRIES ERA); IT WAS OFFICIALLY, POSITIVELY RECOGNIZED BY A&F HOME OFFICE BY APRIL 2012, WITH A DIRECT EMAIL TO THE EDITOR-IN-CHIEF, DURING ITS GROWTH AS THE ONE-OF-A-KIND, MULTINATIONAL ONLINE PUBLICATION, WITH HIGH-GRADE PRESENTATION WHICH EVOLVED OVER ITS RUN, FOR RELEVANT, UNIQUE, IN-DEPTH BUSINESS, CULTURE, AND STYLE CONTENT FOR THE COMMUNITY OF CUSTOMERS AND ASSOCIATES WORLDWIDE (MONTHLY PAGEVIEWS SURPASSED 110K BY AUGUST 2012); AND IT WAS FOLDED BY SEPTEMBER 2015 AFTER THE DECEMBER 2014 RETIREMENT OF MIKE JEFFRIES AND THE EDITOR-IN-CHIEF'S DISTASTE WITH THE FURTHER DEGRADATION OF THE COMPANY BY ITS NEW MANAGEMENT. WITH CONTENT BY THE PERSPECTIVE OF DEVOTED CUSTOMERS AND ASSOCIATES FROM AMERICA, EUROPE AND FAR EAST ASIA, THE SITCH ON FITCH (2010-2015) REMAINS AS A HISTORICAL, ZEITGEIST ONLINE PUBLICATION OVER THE FINAL YEARS OF THE MIKE JEFFRIES ERA. THIS SITE WILL BE REVAMPED SOON TO OFFICIATE AN INTELLIGENT ARCHIVE FOR THE USE OF ALL PARTIES INTERESTED IN THE CONTENT PUBLISHED DURING THE PUBLICATION'S ORIGINAL RUN.
Showing posts with label promotional events. Show all posts
Showing posts with label promotional events. Show all posts

Monday, June 2, 2014

S.M. Highlights! | Cody Simpson Hollister House Tour...

         WHILE IT MAY not be open to the public, the Hollister House is a closed-environment promotional summer fantasy broadcasted worldwide via Hollister's social media outlets, and it jams to hit tunes and hottest new styles! Access Hollywood was offered a tour of the place with HH scheduled artist Cody Simpson...









Get Cody's look! Pair the short-sleeve Fountain Valley Shirt with a badass pair of lightwash Hollister jeans, dude! Furthermore, read more about Hollister House, (here)...

Stay FIERCE!

UPDATE (JUNE 18, 2014): You've GOTTA check out this amazing vid providing viewers with a reality, visitors' perspective of hanging out one FULL DAY at the Hollister House! Head (here) to see it now at #THEHOTTESTBLOG!




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Thursday, May 8, 2014

News Now! | Hollister House Summer 2014...

Online ad header for Hollister House 2014, hollisterco.com
         THE HOTTEST HOLLISTER summer is about to make landfall! This season, the Southern California dream is introducing the "Hollister House" – a pop-up, festival-like epicenter of HCo. awesomeness in SoCal. To feature an in-house exclusive collection of new styles (including a Jeans Lounge), onsite recordings of the #SoCalStylists, and live performances by some of today's most popular young artists, the Hollister House will kickoff on Saturday, May 24, coinciding with basically the majority of teens in America out of school and ready for a summer blast!



THE #BADASS MUSICAL LINEUP, DUDE!


Hollister fans around the world will be able to keep it cool with the weekly Hollister House happenings via the HCo social media platforms and the Hollister House Collection line (to be available throughout the season starting in mid-May) for Dudes and Bettys instores worldwide.

Furthermore, as part of the event, Hollister Co. is having the Send Me To SoCal sweepstakes to give out five grand prizes of a round-trip flight for two to Santa Monica, California (must travel on August 1 and return August 4); 3-nights paid hotel accommodations and provided travel to and from airport/hotel and to and from hotel and Hollister House; US$500 in spending money; AND a US$250 Hollister Co. gift card. Contest is only open to residents of the United States, Canada, and the United Kingdom with five entry periods every day beginning May 8 (12:00am; EST, UTC+5) and ending May 12 (11:59pm; EST, UTC+5). One award given per entry period with each of an approximate value of US$11,045 with contest giveaways totalling US$55,225 (approximated values ultimately subject change due to airfare fluctuations and distance between departures and destinations). Full rules, (here).

The entire program comes in a year in which Abercrombie & Fitch Co. has been pushing to reconnect on an "in" and relevant level with the demographics of its brands' targeted consumers by interacting openly with today's of-the-moment fashion happenings and pop culture cool. Considering the incredible lineup for the Hollister House – commencing its greatness with Ariana Grande and including other rising hot arists like Cody Simpson, MKTO, Zendaya (actress/singer with a massive backing from her fame stemming from Disney Channel's Shake It Up), and Lucy Hale (actress and now-debuting singer known worldwide as Aria from Pretty Little Liars) – it's definitely gonna bring hang-ten waves of attention, far and wide, among youths (even those previously not much into the brand itself) to the furthering cool of Hollister!




...Stay FIERCE (and get that sunscreen ready, dude)!

P.S. Cody's "Surfboard" track's the sh%t! Totally can't wait to hear this one at the House! #HellYeahDude




UPDATE (JUNE 18, 2014): You've GOTTA check out this amazing vid providing viewers with a reality, visitors' perspective of hanging out one FULL DAY at the Hollister House! Head (here) to see it now at #THEHOTTESTBLOG!



Instagram

Friday, April 25, 2014

S.M. Highlights! | Abercrombie Shanghai High With the Guys...

         A DENIZEN OF wondrous Shanghai, lovely A&F fan Emma H. had a blast amid all the cool that went down on the grounds of the King An Kerry Centre in prep-up for history! Cheers, smiles, and #ABERCROMBIEHOT fun totally made for an unforgettable spectacle which heralded the landmark arrival of Abercrombie & Fitch on the great Chinese mainland. Via #THEHOTTESTBLOG, Emma shares awesome captures of her amazing memories of the event...



"先PO一張 Sooooooo hot!!!!!!"


"今天真是太開心了 Abercrombie & Fitch
靜安嘉里中心開業,好多好多帥哥"


"Soooooo hot! 也太帥氣了吧!"


"Soooooo hot! LUCKY 也太帥氣了吧!"


"These guys are sooooo handsome and hot.
I can't handle it. Love you all!"


"How about take 3,000 photos more with you guys!!! 失心瘋55555"


"Smile 哈哈~接上一張。男模肩膀上的👋不是我的喔
是後面這個帥氣黑模的"


" 'Oh Shanghai we love you, oh Shanghai we love you!'
之歌. By #Abercrombie hot guys"


Emma later had a plane to catch to Tokyo before heading to LA for an extended trip in the States. Thus, she was unable to attend the A&F Shanghai inauguration. However, the awe-inspiring store will be there when she returns...and at least missed not where the hot guys and all the hype!

Stay FIERCE!

The Sitch on Fitch kindly thanks Emma H. for her contribution in the making of this post. All media content in this post are owned by Emma H. and they may not be used/altered without permission by the author. 




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Thursday, March 27, 2014

Spotted in Pop Culture! | Steve McQueen by Sid Avery...

         AS A SPECIAL feature on this #TBT (Throwback Thursday), #THEHOTTESTBLOG pays tribute to commanding Hollywood icon Terence Steven McQueen (b.1930 - d.1980) as featured in Vanity Fair's"The 20th Annual Hollywood Issue" March 2014 special collectors edition. Known more casually as "Steve", the King of Cool forms part of a golden trove of actors of a bygone Hollywood to have been photographed by the celebrated Sid Avery (b.1918 - d.2002) of "quiet mastery [and] guileless charm." Steve's iconic photo by Avery is of him rollin' through Nichols Canyon in Hollywood Hills in 1960. Classic photography by Editor-in-Chief C.E.R. captures the beautiful piece in timeless code...









The late Steve is the grandfather of our boy, Steven R. McQueen, who's one of the seven beloved young stars as cast for "A&F The Making of a Star" Spring 2014...



Our famed Bruce Weber beautifully captured
the essence of the McQueen legacy.


Steven R., currently of Vampire Diaries fame, on the
A&F The Making of a Star red carpet in LA, 22 February 2014.


During his recent Twitter Q&A with fans on the Abercrombie & Fitch Twitter account, Steve's grandchild was asked by fan @ElenaFraquelli1, "how do you feel to be the grandson of the famous steve mcqueen?" His response, "@ElenaFraquelli1 Very lucky and very grateful."

...Stay FIERCE!





Instagram

Tuesday, March 4, 2014

S.M. Highlights! | Kylie Bunbury Abercrombie Red Carpet Q&A...

         OUR TOTALLY LOVELY Kylie Bunbury dishes out on guilty pleasure, undies preference, and more in this rapid-fire Q&A from the A&F The Making of a Star red carpet...





WE LOVE KYLIE!


A wonderful play of classic femininity with sport-chic, Kylie's looks for the event was totally #AFstyle fun! Get check it out, (here)...

Stay FIERCE!



_____________________


ABERCROMBIE & FITCH SPRING 2014
THE MAKING OF A STAR:

← STEVEN TWITTER Q&A   |   KYLIE RED CARPET Q&A   |   FUTURE POST →


_____________________






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Monday, February 24, 2014

S.M. Highlights! | Abercrombie & Fitch Spring 2014 – The Making of a Star: The Party

         #AFSTYLE SHINED BRIGHT on Saturday, February 22, during the star-studded A&F The Making of a Star party in Los Angeles. In celebration of the all-new Abercrombie & Fitch Spring 2014 campaign (featuring some of the most well-beloved youths of today's pop culture entertainment), the event was hosted by Abercrombie in partnership with Teen Vogue – America's preeminent fashion and style bible for the younger crowd of fashionistas.

In beautiful attendance were The Making of a Star cast members Colton Haynes, Christa B. Allen, Debby Ryan, Steven R. McQueen, Jazzlyn Marae, and Kylie Bunbury. Missing was Diego Boneta who had to be on-location in Barcelona for production for his upcoming film, Summer Camp. Meanwhile, fellow Teen Voguer's favorite guy, Style Features Director Andrew Bevan, stepped in for the mag, reppin' at the event, and mingling with the Making of a Star cast and other young celebrities present for all the killer cool!

Awesome decor, skee ball fun, and fantastic party favors furthermore livened up the enjoyment along with exclusive live musical performance by Brooklyn-based electropop St. Lucia featuring additional inclusions of DJ sets by St. Lucia's Jean-Philip Grobler and San Francisco-based DJ and producer, Viceroy. A&F Store Models were at the ready attending to guests and ensuring things kept on running so hella FIERCE!

Check out all the awesome instagram pics from A&F, the cast, and Teen Vogue...



ABERCROMBIE & FITCH
@ABERCROMBIE
F  O  L  L  O  W



We're throwing a star-studded party tonight +
we'll be rocking out to @stlucianewyork! Stay tuned for pics & vids...
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Spotted: @coltonlhaynes and @steven_r_mcqueen
rocking it on the Red Carpet. #AFStyle
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@stlucianewyork is sick!
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Two stars are better than one!
Loving this pic of @coltonlhaynes, and...well...Colton at the
A&F Making of a Star Party last night!
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Looking gorgeous at the A&F Making of a Star party last night.
#AFStyle @theprettyflower
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No. Words. Last night was amazing.
Check back all week for exclusive pics & vids from the
A&F Making of a Star party in LA!
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Awesome shot from the A&F Making of a Star party this weekend in LA!
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COLTON HAYNES
@COLTONLHAYNES
F  O  L  L  O  W



Had a blast at the @abercrombie #AFstars party!
As always, thx to @teenvogue for the fun times!!!
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Me making fun of myself. Notice my homemade fork bracelet
I got from my kitchen drawer @abercrombie @teenvogue
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Colton with close friends: "Fun wit @travisatreo @allymaki
@itsdavid_lewis @ryanbasford @_melton_ @jesymckinney
@abercrombie @teenvogue"
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@teenvogue @abercrombie
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Made this just in case I got hungry last night...ya gotta think ahead ya know
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CHRISTA B. ALLEN
@CHRISTABRITTANY
F  O  L  L  O  W



guys I'm on the wall.
@abercrombie #eeeeeeeeeeeeeeeeeee #!!!!!!!!! #AFstars
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JAZZLYN MARAE
@JAZZLYNSWORLD
F  O  L  L  O  W



Off to the @abercrombie The Making of a Star party!
Can't wait to see everyone! #AFStars!
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At the @Abercrombie Making of A Star Event with @makeitclapmalik
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Me & my 2 Favorites @imgp19 @makeitclapmalik
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Mr. Steven ☺
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Had so much fun at the @abercrombie event last night!
Thanks to @mylahmorales and @narsissist for making me feel like a beautiful princess!
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#repost @makeitclapmalik
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KYLIE BUNBURY
@KYLIEBUNBURY
F  O  L  L  O  W



At the @abercrombie "Making of a Star" party! #FreshKicksThough ;)
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So nice seeing you @jazzlynsworld.... Lookin' mad cute @abercrombie
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#BangBang!
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'I did not wake up like dis'...
So thank you to @agostinamakeup and @erikavanessa (hair)
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TEEN VOGUE
@TEENVOGUE
F  O  L  L  O  W



Get excited: Starting at 8pm PST we'll be
posting live from @abercrombie's #makingofastar party!
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The #makingofastar @abercrombie party has begun!
First up are Andrew Bevan and Zelda Williams on the red carpet.
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Arrow's @coltonlhaynes has arrived at the
@abercrombie #makingofastar party. Looking good in #afstyle!
2  2     F  E  B  R  U  A  R  Y     2  0  1  4



Steven R. McQueen looking cool in
#AFstyle at @abercrombie's #makingofastar party!
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How cute is Debby Ryan in her @Abercrombie #afstyle romper?
Love her look for the #makingofastar party!
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Gregg Sulkin and Katie Stevens strike a pose
at @abercrombie's #makingofastar party.
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Revenge star Christa B. Allen walks the
@Abercrombie #makingofastar red carpet in true #afstyle
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Greer Grammer from Awkward is pretty in purple
at @abercrombie's #makingofastar party.
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Closeup of Debby Ryan at the
@abercrombie #makingofastar party. So gorgeous! #afstyle
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Style Features Director Andrew Bevan steals a moment with
Debby Ryan and @greggsulkin at @abercrombie's #makingofastar party.
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Super cool band @stlucianewyork closes out the @abercrombie #makingofastar party -
visit TeenVogue.com soon for more photos from the event!
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Stay FIERCE!



_____________________


ABERCROMBIE & FITCH SPRING 2014
– THE MAKING OF A STAR:
_____________________






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