LAUNCHED IN 2010, THE SITCH ON FITCH BECAME THE INSPIRED, RESPECTED BRAND OF PASSION OVER THE ACHIEVEMENTS AND PRESTIGE OF ABERCROMBIE & FITCH CO. (ADMIRATION FOR ITS PAST GOING BACK TO 1892 AND FOR THE MODERN-TIME HEIGHTS OF THE MIKE JEFFRIES ERA); IT WAS OFFICIALLY, POSITIVELY RECOGNIZED BY A&F HOME OFFICE BY APRIL 2012, WITH A DIRECT EMAIL TO THE EDITOR-IN-CHIEF, DURING ITS GROWTH AS THE ONE-OF-A-KIND, MULTINATIONAL ONLINE PUBLICATION, WITH HIGH-GRADE PRESENTATION WHICH EVOLVED OVER ITS RUN, FOR RELEVANT, UNIQUE, IN-DEPTH BUSINESS, CULTURE, AND STYLE CONTENT FOR THE COMMUNITY OF CUSTOMERS AND ASSOCIATES WORLDWIDE (MONTHLY PAGEVIEWS SURPASSED 110K BY AUGUST 2012); AND IT WAS FOLDED BY SEPTEMBER 2015 AFTER THE DECEMBER 2014 RETIREMENT OF MIKE JEFFRIES AND THE EDITOR-IN-CHIEF'S DISTASTE WITH THE FURTHER DEGRADATION OF THE COMPANY BY ITS NEW MANAGEMENT. WITH CONTENT BY THE PERSPECTIVE OF DEVOTED CUSTOMERS AND ASSOCIATES FROM AMERICA, EUROPE AND FAR EAST ASIA, THE SITCH ON FITCH (2010-2015) REMAINS AS A HISTORICAL, ZEITGEIST ONLINE PUBLICATION OVER THE FINAL YEARS OF THE MIKE JEFFRIES ERA. THIS SITE WILL BE REVAMPED SOON TO OFFICIATE AN INTELLIGENT ARCHIVE FOR THE USE OF ALL PARTIES INTERESTED IN THE CONTENT PUBLISHED DURING THE PUBLICATION'S ORIGINAL RUN.
Showing posts with label fandom and fanaticism. Show all posts
Showing posts with label fandom and fanaticism. Show all posts

Friday, April 25, 2014

S.M. Highlights! | Abercrombie Shanghai High With the Guys...

         A DENIZEN OF wondrous Shanghai, lovely A&F fan Emma H. had a blast amid all the cool that went down on the grounds of the King An Kerry Centre in prep-up for history! Cheers, smiles, and #ABERCROMBIEHOT fun totally made for an unforgettable spectacle which heralded the landmark arrival of Abercrombie & Fitch on the great Chinese mainland. Via #THEHOTTESTBLOG, Emma shares awesome captures of her amazing memories of the event...



"先PO一張 Sooooooo hot!!!!!!"


"今天真是太開心了 Abercrombie & Fitch
靜安嘉里中心開業,好多好多帥哥"


"Soooooo hot! 也太帥氣了吧!"


"Soooooo hot! LUCKY 也太帥氣了吧!"


"These guys are sooooo handsome and hot.
I can't handle it. Love you all!"


"How about take 3,000 photos more with you guys!!! 失心瘋55555"


"Smile 哈哈~接上一張。男模肩膀上的👋不是我的喔
是後面這個帥氣黑模的"


" 'Oh Shanghai we love you, oh Shanghai we love you!'
之歌. By #Abercrombie hot guys"


Emma later had a plane to catch to Tokyo before heading to LA for an extended trip in the States. Thus, she was unable to attend the A&F Shanghai inauguration. However, the awe-inspiring store will be there when she returns...and at least missed not where the hot guys and all the hype!

Stay FIERCE!

The Sitch on Fitch kindly thanks Emma H. for her contribution in the making of this post. All media content in this post are owned by Emma H. and they may not be used/altered without permission by the author. 




Instagram

Tuesday, October 1, 2013

Dom in England! | Hollister Co. Beach Vintage looks

Hello everyone – it's been a while!

The Beach Vintage collection was, in my opinion, undoubtedly one of the best themes Hollister ever ran with in terms of positioning its merchandise. It had preppy elements, but had more than enough Southern California flair to keep it from being a total A&F clone. It was a look that was instantly recognisable, and totally unique. Preppy, loose chinos, bold colourful plaids and a mixture of both rugged and preppy outer layers like sweaters and cotton jackets all came together to create a look that was very American, but undeniably HCo.






Sadly, it's now a long gone style that doesn't show any signs that it'll be back anytime soon. Hollister's future seems to be in selling (and it pains me to say this) lower quality, more fashionable items. From a business standpoint, this sadly makes sense, but it's quite clear that the Hollister of old has gone. The eagle eyed amongst you will have noticed that in 2012 Hollister stopped using the HCo moniker altogether – which in my eyes, truly marked the end of an era. The fantasy of Hollister Co is no longer the main focus – now it's more about chasing the latest trends.

Luckily though, the spirit of the Beach Vintage collection still survives in certain items, and you can certainly put some great outfits together this floorset. So, without further ado, let's go back to a time before double denim, Instagram, and Keds...

Here are a selection of looks I've put together (created using the current floorset) that I hope evoke the spirit of the Beach Vintage look...I hope you enjoy, and perhaps get inspired to try this timeless style out yourself.























Wednesday, September 25, 2013

RUEHL Week! | Ruehl No.925, Shops at La Cantera...



PRESENTER
WILL

FROM
TEXAS, USA

FEATURING
RUEHL, SHOPS AT LA CANTERA



RUEHL fans share their wonderful experiences with the brand in "Personal Recollections" at The Trubble Village Bar. This week, Will recalls the darkly romantic allure of his first night in the RUEHL Brownstones... An exclusive series only at the Bar! #WELOVERUEHL








Tuesday, September 24, 2013

RUEHL Week! | Ruehl No.925 Mercer jeans, fine tee shirts and fleece...



PRESENTER
PETER

FROM
ENGLAND, UK

FEATURING
RUEHL PREMIUM JEANS,
TEES AND FLEECE



Head on over to The Trubble Village Bar - the hottest new spot in town! - to discover casually RUEHL cool pieces from Peter's Private Collection. #WELOVERUEHL!








Friday, August 23, 2013

Coming Soon: The Trubble Village Bar...







OPENING
SEPTEMBER 23





For RUEHL fans, finally a place of their own. Culture, cool, and all that Village jazz...

Stay FIERCE!

Monday, August 19, 2013

The Sitch on Fitch Now on Tumblr!






THE HOTTEST BLOG
ON TUMBLR!


DAILY NEW CONTENT...
PURE COOL RANDOMNESS
FOR THE FIERCE A&FER!




Letter from the Editor! | The Sitch on Fitch: III Years #Applause...

The Sitch on Fitch three years later, 8.19.2013.


PUT YOUR HANDS UP,
MAKE ‘EM TOUCH!
#APPLAUSE



THE HOTTEST BLOG surpasses the three-year mark on 8.19.2013 resolutely as a premium global brand of unparalleled fanaticism! Ever so as it is within its being and existence, The Sitch on Fitch would not be in progressive continuance without your wonderful support from around the world... Honestly, and just humbly, I want to thank my amazing Contributors & Correspondents as well as every single awesome Abercrombie & Fitch Co. fan (and/or employee) who has stuck with us since their own personal discovery of this shinning gem of Aber-ARTwork! And indeed, I, too, live for the #APPLAUSE...the FIERCE roar of euphoria and excitement for our uniting passion in awe-inspiring performance!

I'm having a FIERCE little private party tonight with my closest pals in #CELEBRATION of TSOF's III YEARS #APPLAUSE. Wish I could fly all of you on over and cram you all in... LOL

I love y'all! Y'all are purely awesome... And, as always, Stay FIERCE! Stay FIERCE for #NowAndForever for what else is to come on down our great way! ;)

C.E.R.
Editor-in-Chief
The Sitch on Fitch


P.S. I have an incredible surprise to share on 8.23.2013 for all you RUEHL No.925 fans... It's absofreakinglutely epic! There's so much art, creativity, and excitement in the air, it's overwhelming! #TEASER

See THE HOTTEST BLOG on its 2012 two-year anniversary (here).

Monday, August 5, 2013

Monday Meme of the Week! | For Abercrombie Buddies...







Share and tag your friends, coworkers, etc., and spread the Aber-love! LOL

Stay FIERCE!

Monday, July 22, 2013

Abercrombie & Fitch and Hollister Co. Redesigned Mobile Apps!

Hey, it's your Scotsman contributor Cameron here with good news folks! Since the launch of Back-to-School 2013, the Company has updated both the A&F and Hollister Co. mobile apps! I've had a look at both of them and they are pretty good!

I like the Hollister one especially, which you can download – if you haven't already! – on both the Apple App Store (discover more) & the Google Play Store (discover more). Here are a few details from it:









And here is some info from the A&F App
Exclusively on the Apple App Store (discover more)...









Stay FIERCE...on the go!

Tuesday, July 16, 2013

"Cool, Beautiful Shirts Fun!" Winning Entry...

Congrats to our girl Hayleigh T. for her winning entry for this Summer 2013's "Cool, Beautiful shirts Fun!" With a unique focus on detail and vivacious colors, her pics totally embody an iconic bright, breezy attitude for a summer chill...









Stay FIERCE, and thanks to all who placed in submissions!

Saturday, July 13, 2013

Letter from the Editor! | Forward to Time Classics-Past, Forward...

Actor Alexander Ludwig for A&F "Stars on the Rise".
Pillars of a unique essence, the classics of a heritage – one exemplar by a natural character inherent – stand in timeless code in uniform of authenticity and vigor. Champions against the toils of time, their vitality remain unwavering and transcendent virtuous of a spirit aspirational. History can attest to periods were dullness in culture occurs out of veering from the classics. So, too, it attests to reinvigoration in a renaissance, enlightenment, a rise to the stars by resurging cultural shine in return to ageless cues of past-classic...

This Back-to-School / Fall 2013 season, Abercrombie & Fitch progresses forth anew in a return of uplifting classic vivacity! I was beside myself with ethereal joy – something not felt about recent seasons for a very long time, mind you – upon laying eyes on the gorgeous brilliance of this new campaign. Immediately recognizable to my awestruck eyes was the reappearance of some of the many principle components of A&F classics: authentically all-new, naturalist photography; the capturing of raw, physical attractiveness in a duality of model-sensuality and clothing-appeal; the adorable inclusion of our animal friends; and the highlight of rising youth. Providing a flashy new sheen, the classics allure is back... Now that’s what I’m talkin’ about!

More specific to what is the epitome of iconic classic about a Back-to-School (BTS) season at Abercrombie & Fitch is the theme of aspiring youths and a specific new approach to jeans. What can be considered the cornerstone of such tradition is Back-to-School 2004 – the launch of the Ezra Fitch higher-end clothing line featuring premium denim; a celebration of the young dreamers of the day; and a captivating splash of desire. Furthermore, such a Back-to-School served to revitalize an Abercrombie & Fitch after a decline in freshness. Six years later, the BTS 2010 “Screen Test” theme arrived, after the Great Recession, to rekindle with “the new generation of rising stars with a gleam of hope...” and a focus on jeans for the ultimate look. The years 2011 and 2012 continued on with the now-established 2010s custom of centralizing on jeans, but, although relatively fun, haven’t been on par in heart and cool-charm. More to a general point, after getting into a rut of redundant and wholly unoriginal (and uninspiring) imagery for many recent consecutive fashion seasons (I’ve been feeling there’s a reason why they long stopped posting the pictures on Facebook every new season like they used to, ahem, ahem), a monotony literally settled over, dragging on season by season, like a dull record on replay, totally uncharacteristic of the Abercrombie & Fitch we love. But that seems over now. To me, this all-new “Stars on the Rise” Back-to-School 2013 is the resplendent stimulate of classic A&F back in the spotlight! ...Beyond euphoric I am, indeed!

Meanwhile on The Sitch on Fitch, this Back-to-School 2013 is introducing a quantum leap in cool taking THE HOTTEST BLOG to the next level. Principally, there has been an unprecedented heightening of our visual graphics now modestly beginning to border simulated-3D augmentation for the first time. This has not only exponentially improved the quality of the site, but also created new groundwork on which to progress into the future. On another important note, I am pleased to announce that the globally-popular A&F Family pages by The Sitch on Fitch will finally return! Honestly, I have been bashed with numerous inquiries regarding the availability of the pages since their closing more than six months ago. Things happen, things change, and new ideas bring stuff back onto the drawing boards. This BTS 2013 season you will finally have them back and better than ever before. (See the right-side of the blog for dates). Also, THE HOTTEST BLOG will be expanding into a new social media platform...I won’t say much else until the official announcement soon; it is a new way of expressing our fanaticism and a very exciting new venture.

On a final high note, I would also like to announce the upcoming premier of an all new special edition series on The Sitch on Fitch...’Tales of Vintage!’ Nearly six months in the making, this will be an awesome series of weekly posts highlighting notable vintage pieces of clothing and other goods with their accompanying stories. Incidentally, back in late-May this summer, I received, by a good friend of mine, a now-collectible issue of A&F Magazine from that distinctive Back-to-School 2004. It is wholly incidental out of the fact that nine years later (and nine being my favorite number), the Back-to-School 2013 season resurges A&F with modern cool and elements nodding back to the original BTS 2004 “Rising Stars”...and me receiving this A&F Magazine while prep work for BTS 2013 was being finalized. Funny how fate works out for me all the time. Of course, I will be sharing this incredible collectible piece with you during this season among other things... ‘Tales of Vintage’ begins its FIERCE cool July 18 exclusive on THE HOTTEST BLOG!

Do make sure to check out what else awaits for you at abercrombie kids, Hollister, and Gilly Hicks, galore! ...This will definitely make for one beautifully memorable Back-to-School season.


We’re all gifted handsomely in our own unique way: dream in wondrous melodies, pursue your wholehearted ambitions, and never give up on the classics which make you iconic...



BABY, WHEN THEY
LOOK UP AT THE SKY,
WE’LL BE SHOOTING STARS
JUST PASSING BY...

“ N E O N   L I G H T S ” ,   D E M I   L O V A T O



As always, stay FIERCE!


C.E.R.
Editor-in-Chief
The Sitch on Fitch

Monday, June 17, 2013

Monday Meme of the Week! | June 17...







Our twist to Australian actor Elizabeth Debicki's memorable one-liner, as Jordan Baker, in Baz Luhrmann's The Great Gatsby (2013): "Oh, you MUST know Gatsby."

...Because, of course, you MUST know Abercrombie! Where else would you party this summer, after all, if not at Gatsby's. ;)

Stay FIERCE!

P.S. Born in August 1990 in Paris, the natural-blonde Aussie gal Debicki was only 20 years old when she was announced by Luhrmann, back in May 2011, as his choice for the fictional famous golfer Jordan Baker. How cool is that! Sporty, classy, and party-fun lovin', the character of Jordan Baker could well be said to be a Roaring Twenties kinda AF girl...

Thursday, May 30, 2013

Abercrombie and Gatsby Summer 2013 “Cool, Beautiful Shirts” Fun!

The iconic shirts scene in Baz Luhrmann's The Great Gatsby (2013).
Imagery used for illustrative purposes only.  |  (images source)
2013 Bazmark Film III Pty Limited
One of the most memorable pieces from The Great Gatsby is Daisy’s awe over Gatsby and his “beautiful shirts.” In Baz Luhrmann’s film adaptation, Gatsby (Leonardo DiCaprio) spiritedly throws his shirts off of his room’s mezzanine shelves and into the air to fall graciously all around a much joyously amused Daisy (Carey Mulligan)! You can just imagine how their hearts must have been fluttering in mutual, liberated happiness. Then, later on in the film, as the plot approaches the turn of the tide, Daisy utters to Jay...



YOU ALWAYS LOOK SO COOL.
THE MAN IN THE COOL,
BEAUTIFUL SHIRTS.



So epic. LOL

And so in that light, we at The Sitch on Fitch are gonna have some exciting fun of our very own! Guys and girls, send in to The Sitch on Fitch your photo(s) of your favorite, cool, beautiful Abercrombie, Hollister, and Gilly Hicks shirts to be featured all summer long! Just take a cool pic of your favorite(s) and send in as you wish. Incoming featured photos will be showcased on our Facebook page and every weekend on THE HOTTEST BLOG!

What are you waiting for? Get creative, have fun, and have your favorite shirt(s) featured! Submit by emailing THE HOTTEST BLOG at thesitchonfitch@aol.com OR by messaging us on our Facebook page by clicking on the “message” button. Include the year the shirt(s) is from, the brand, and your country and your first name. Can’t wait to see what you come up with!

Stay peppy FIERCE, and keep partying!



"AberGastby: Cool, Beautiful Shirts" – THE RULES

ONLY button-down shirts from guys; and button-down shirts and fashion “tops” from women. NO tees. Shirts may be from Abercrombie & Fitch, abercrombie kids, Hollister Co., Gilly Hicks, and RUEHL No.925. Shirts do not have to be from this season or year. Shirts can be from whatever year, though in quality condition.

Photo(s) may only be of your favorite shirt(s). You do not have to be in the photo(s). Get creative. Just have fun making your photo(s). Nice photo(s). You may submit as many photos as you want. Any photo(s) you submit MUST be photo(s) YOU made/own. By submitting, you are giving The Sitch on Fitch automatic consent to use the photo(s) on our site and social media network.

Friday, May 10, 2013

Letter from the Editor! | The Greatest All-American Summer...

Leo in the title role of Jay Gatsby for Baz Luhrmann’s The Great Gatsby (2013).
Image used for illustrative purposes only.  |  (image source)
My FIERCE ladies and gentlemen! In full splendor of explosive gaiety and ostentatious thrills of fun, the Greatest All-American Summer has officially kicked off! For the first time since its 1925 publication, The Great Gatsby – a Great American Novel as the zeitgeist of the towering era of the Roaring Twenties – is now at the forefront of global excitement, this Summer 2013, with the release of filmmaker Baz Luhrmann’s groundbreaking film adaptation of the great work. All-American in spirit, author F. Scott Fitzgerald’s masterpiece tale, due to social, cultural, political, and economic circumstances, is relevant now more than ever before as the embodiment of its era in parallel to our own; and Luhrmann has brought to us the epic fairytale, into the 21st century, as a 3D anachronistic extravaganza of sublime vision and feel...too well bridging the cultural and emotional gap between the 1920s and today.

In honor of this exceptional and wholly historic occasion, The Sitch on Fitch is celebrating Abercrombie-style and all that jazz! This Summer 2013 is all about AberGatsby! on THE HOTTEST BLOG...parties, privilege, and all-American cool taking the planet by storm, old sport! Throughout the following period, you’ll enjoy exclusive pieces exploring the incredible world of the swingin’ Jazz Age and Abercrombie & Fitch in a way never before been conceived. I’d love to tell you more, but I’ll let you “oooh!” as the gems start rolling out. Though in risk of being cheesy, I’ll say this in use of cool ole 1920s slang: They sure are the bee’s knees! (And you’ll find that I took liberty in usage of other darb terms of Jazz Age vernacular). :D

Personally, you’ve no idea how stoked I am for this film adaptation. For many reasons, really: the anachronism, the sublimity of the director’s vision, the careless affluence, and the romanticism, aspirations, drama, and tragedy of it all. The parties themselves are a total whoopee of flapper-chic gals and ‘20s sheik fellas! ;) ("Sheiks" being what you called hot guys back in the day). Oh, and the actors: everyone’s favorite golden boy Leo DiCaprio (Jay Gatsby); Carey Mulligan (Daisy Buchanan, Jay’s love obsession); Tobey Maguire (Nick Carraway, Daisy’s cousin and narrator of the story), Joel Edgerton (Tom Buchanan, Daisy’s husband); Elizabeth Debicki (Jordan Baker, Daisy’s close friend), Isla Fisher (Myrtle Wilson, Tom’s extramarital affair), and Jason Clarke (George Wilson, Myrtle’s husband)...everyone incontrovertibly spiffy-perfect in role! However, I am most obsessed, principally of all, because I feel I emotionally relate to each main character – Jay, Daisy, Nick, Tom, Jordan... – strongly on some level. Or rather, it is almost as if each character is but a fraction of my entirety. Honestly, I find that The Great Gatsby is the most quotable source for me. It’s the idealized tale of the American Dream, of unbalanced privilege, of illusionary love, of restlessness, and, oh, of what can happen...and that time moves on in flair of indifference.

I first saw the premier trailer for the film back in late-May 2012. Was that hip-hop playing to 1920s privileged merriment?! :o Indeed, they were the seductively dark beats of “No Church in the Wild” by Jay-Z and Kanye West. And then came Jack White’s screeching cover of U2’s “Love is Blindness” totally capturing the raw romance and drama of the tale. Very lucky you can’t break the YouTube replay button: I was enraptured! I was a little disappointed when the film release was pushed back from its original Christmas Day 2012 date...and on to 10 May 2013. But it was a fleeting moment of letdown because a summer premier was, regardless, the perfect time. And so the Summer of Gatsby was to be!

My Gatsby fever was soaring by March as I began to keep up with every article and promotional material released. Florence + The Machine’s “Bedroom Hymns” became my tune of the moment from the second trailer: “This is his body...this is his love...And I can’t get enough...” Daisy rising from the sofa and peaking over her diamond-jeweled wrist... Tom riding on the eloquent-green grounds of his classically swanky Long Island, NY, mansion, swinging his polo club, and sending the ball high up in the clear blue sky... ”Gatsby? What Gatsby?” ...Just powerful. And then came the third trailer: purely beautiful, the main trailer, and my favorite over all. Oh, and TV spots with my heart fluttering every time I saw one. (Like this one)! The promotional singles releases, too, from the much-raved soundtrack: “A Little Party Never Killed Nobody (All We Got)" (Fergie feat. Q-Tip & GoonRock), “Over the Love” (Florence + The Machine), “Young & Beautiful” (Lana Del Rey), and “Into the Past” (Nero) were my favorites before the full album release on May 7. (I’ve taken a recent liking to the Beyoncé and André 3000 cover of Amy Winehouse’s “Back to Black”). So charged, could my heart literally explode out of my chest? Everything leading up to today...everything has been a joy to discover and relisten...reread...rewatch... In the words of Carey Mulligan’s surely-to-be-iconic Daisy Buchanan, “These things excite me so!”

One thing that I must dutifully note is how scandalous this film adaptation has been in regards to literary and cultural purists. Jay-Z as music producer for a film all about the Jazz Age?! Hell yes. (More about this complicated topic in a later post). Australian Oscar-winner costume designer Catherine Martin collaborating with Italian designer Miuccia Prada for the films clothing pieces? Filming in Australia? And adding “insult” to “injury” to all purists, an Australian director with a knack for rebellious anachronism. The adaptation of the Great American Novel should have been a glorious all-American production with the music of the period? Such a purist movie would have been a box office bomb. The way things came to be for this 2013 adaptation of The Great Gatsby are beautifully fitting because they reflect the modern spirit of author Fitzgerald in the most authentically natural and all-American way for the 21st century...and you can’t get any more pure to the original source than that. An essence that transcends time...and it has finally been captured in film relevantly ingenious for the first time. It used to be said that The Great Gatsby was impossible to authentically capture in film. But the day came when a man named Baz Luhrmann saw, with his illustrious vision, the reality of the elusive authenticity of this transcendent essence. There is a furthermore incredible connection between the ages that you only could have gotten with the exceptional elements that came to be. As Fitzgerald’s literary classic became the zeitgeist of 1920s America, so is to be Luhrmann’s 3D film adaptation on the parallels of the 1920s and the now early-21st century, globally-integrated world. It’s all significant in a plethora of forms.

What’s also pretty cool? Never have the cultural connections between the United States and Australia ever been so profoundly at play. Last year, it was all about London as the center of England’s soul and all that was happening in 2012. But 2013 has become the year all about Australia. What’s happened so far? One of our most beloved TV personalities, Ellen DeGeneres, took a trip to Ozland for the first time in March; the sequel to Finding Nemo (2004; a movie she stars in), Finding Dory (2015), was incidentally announced by Pixar Studios after years of speculation; and the fantasy of Southern California, Hollister Co., finally arrived Down Under in late-April, mates! Now, one of Australia’s arguably best filmmakers has brought to life, in revolutionary zeal, The Great Gatsby – one grand, sweeping, cinematic Summer 2013 party all around the world. Ah, how I love me some Aussie Baz-jazz!

So in conclusion, I leave you off with this... Fantasy. The central sentiment of everything we live and breathe. The fantasy of an emotion...how this plays profoundly in our aspirations...and how it comes in hand with escapism; but how we must all keep in mind that, eventually, we must go home to reality. Or do we? It resonates in our dreams. It resonates in The Great Gatsby. It resonates in you whenever you walk into your favorite Abercrombie & Fitch Co. store. ...Different circumstances in different settings, but it’s the same ole thumpin’ tune every time in your heart...



“ A LITTLE PARTY
NEVER KILLED NOBODY.
SO WE’ GON’ DANCE UNTIL WE DROP! ”



Stay peppy FIERCE...
...and see you at Gatsby’s where I’ll be summering all season long! ;D



C.E.R.
Editor-in-Chief
The Sitch on Fitch

Saturday, March 16, 2013

Enes in Denmark! | The Coolest Elements for a Great Birthday...

Hello Everybody! What's going on? Are you looking forward the summer like I am? It's been on my mind. But anyway. Here's your A&F guy blogger from Denmark! I'm back after a little absence due to school. This is my first opportunity at being a blogger! And I hope that you'll enjoy it!

So this Saturday, 16 March, is my birthday and I'm now 20! The day before, I was in A&F Copenhagen to buy some new clothes for my birthday party. Damn, the spring collection are nice! And I bought some cool gear at the best shop in town! The flagship was full of customers like always. Great to see that Danish people have great sense of style! Oh, and it's a nice feeling getting mistaken for a store model! Hopefully, I'll soon get the chance to give it a go working there. Anyway, I bought some nice things and I want to show you soon. I didn't have time to take more pics myself today so I just quickly got these to give you an idea of what I got for my day:











Paired 'em with some nice Sperry shoes...and the party is going on!

See ya soon!
Enes

P.S. Here's a quick snapshot of my A&F-inspired cake. Yeah, it's in black. Soccer colors. ;)




Thursday, February 14, 2013

PHOTO EXCLUSIVES! | VALENTINE'S DAY 2013 CARDS...




#SOHOT

#VALENTINESDAY

#LOVE




VALENTINE'S DAY 2013! You love us, and we love your love! Our correspondent G. Alexander made some very #ABERCROMBIEHOT cards to give out to all his awesome peers at Abercrombie & Fitch Co. for the occasion. Now, he's turned them over to The Sitch on Fitch to share with all you HOT fans cuz we just LOVE you that much! But don't be greedy, spread the #LOVE with all your coolest friends...












This is just a preview... See more from the ' HAPPY VALENTINE'S DAY! #LOVE ' album on The Sitch on Fitch on Facebook, (here)!

Stay FIERCE!

The Sitch on Fitch thanks its American contributor, G. Alexander, for his work. Images in this post and in the ' HAPPY VALENTINE'S DAY! #LOVE ' album are by G. Alexander for The Sitch on Fitch and they may not be used/altered by a third party entity without permission from the author.

Monday, February 4, 2013

'THE SITCH ON FITCH' IS NOW ON PINTEREST!




#NEWLOOK
#HOTNEWCONTENT




THE HOTTEST BLOG now brings you visual inspiration of each individual
Abercrombie & Fitch dream! Explore elements relevant to the iconic concepts, and take your admiration and delve deeper into discovering their multifaceted all-American essence. Check us out on Pinterest now and get the hottest new fan content you'll
only receive exclusively from The Sitch on Fitch!

Click on the image below to begin...








Saturday, January 26, 2013

ARTISTICALLY INCLINED! | ABERCROMBIE & FITCH FAMILY ICONS...




#ABERCROMBIEHOT
#GILLYHICKSGIRL




The incredible all-new fashion season has arrived with a Spring storm of imagery afresh! With fine touches of bright color and cool, our American correspondent, Hayleigh, shares with us intimate photographic closeups capturing the Abercrombie & Fitch Family icons at the start of #Spring2013...









See more from the ' #SoHot A&F Family Icons ' album on The Sitch on Fitch on Facebook (here)!

Stay FIERCE!

The Sitch on Fitch thanks its American correspondent, Hayleigh Tilton, for her work. Images in this post and in the ' #SoHot A&F Family Icons ' album are by Hayleigh Tilton for The Sitch on Fitch and they may not be used/altered by a third party entity without permission from the author.

Wednesday, January 23, 2013

Dom in England! | Creating Custom Hollister Clothes...


As you’re probably well aware by now, I’m a huge fan of the brands created by Abercrombie & Fitch. However, I’m equally as enthralled by the clothes themselves, and attention to detail has always been something which has really grabbed my attention.

I’m not going lie here – sadly, Hollister, in particular, has been forced to sacrifice some of the attention to detail which made it so appealing to me in the first place. That isn’t to say the clothes aren’t any good – in fact, the upcoming spring floorset is shaping up to be one of the best in many, many years – but they have lost the little touches which made the clothes feel authentic. And I am a sucker for authenticity.

The problem isn’t so much the quality of the fabrics themselves, it’s the lack of variation in design that appeals to me personally. So, rather than moan about this, I decided to take matters into my own hands (literally) and physically create some entirely unique one of a kind pieces of clothing that nobody else in the world would have...take a look! I've also answered some basic FAQs you may have...



The Clothes

Emerald Cove Sweatshirt transformed into Doheny Custom Pullover...



The Original Emerald Cove Sweatshirt


The finished product...gradually faded and weathered green garment dye.


Custom destroyed appliqué logo and nicking and grinding at trims.







Moor Park Hoodie transformed into La Jolla Custom Hoodie...



The original Moor Park Hoodie


The finished product, now coloured in triple washed, double dyed light navy





Custom destroyed trims and edges, as well as hand painted and destroyed logo appliqué.




Cabrillo Beach Polo transformed into Capistrano Beach Custom Polo



The Original Cabrillo Beach Polo


The New Capistrano Beach Custom Polo, with inconsistent washed navy colour,
contrast seams and rugged destruction at hems and trims.





How did I create these?

A LOT of effort (haha!) Each piece of clothing turned out to be very different to create. I'm not going to go into specifics on each item, but the majority of the results have a lot to do with careful hand washing, hand dyeing and destruction – as well as the use of painting (yes, painting) on specific parts of the garments to achieve certain effects.

Essentially, it's reverse engineering of how A&F used to treat their garments – except I had no industrial manpower behind me to achieve the end products. However, the great thing about doing it by hand is that you not only get more control over how things are done, but what things are done – I've got some purple and black items in the pipeline, for example – things you cannot get at A&F or HCo.

Are they wearable? Washable?

Yes, completely. The clothes keep their original shape completely, it's just the way they are presented that I was interested in changing. They all wash entirely fine as well, despite the added destruction and dyes – it's all carefully done to ensure that they stay as they are.

There is after all no point in making something look rugged if it isn't actually rugged as a piece of clothing!

Are the items for sale?

They will be – but not just yet.

I am definitely planning on selling in the future. It's my aim to create completely unique, one of a kind pieces of clothing that are the only ones of their kind in the world. For this reason there will be no repeats in my work to maintain total exclusivity...




I absolutely want to hear from you about what kinds of things you would love to see – that includes both Hollister Dudes and Bettys, as well as A&F guys and girls. I want your honest feedback: what you think of the work I've done, how it looks etc – let me know.

Either comment below or drop me a line at domrushton@gmail.com...

Speak soon guys!

Dom