LAUNCHED IN AUGUST 2010, 'THE SITCH ON FITCH' TITLE SEIZED PUBLISHING IN SEPTEMBER 2015. AN INTELLIGENT, NAVIGABLE ARCHIVE WILL BE MADE AVAILABLE SOON. FOR THE LATEST ON ABERCROMBIE & FITCH BRAND, VISIT @ABERCROMBIE.TSOF ON INSTAGRAM. THANK YOU.

Thursday, May 8, 2014

News Now! | Hollister House Summer 2014...

Online ad header for Hollister House 2014, hollisterco.com
         THE HOTTEST HOLLISTER summer is about to make landfall! This season, the Southern California dream is introducing the "Hollister House" – a pop-up, festival-like epicenter of HCo. awesomeness in SoCal. To feature an in-house exclusive collection of new styles (including a Jeans Lounge), onsite recordings of the #SoCalStylists, and live performances by some of today's most popular young artists, the Hollister House will kickoff on Saturday, May 24, coinciding with basically the majority of teens in America out of school and ready for a summer blast!



THE #BADASS MUSICAL LINEUP, DUDE!


Hollister fans around the world will be able to keep it cool with the weekly Hollister House happenings via the HCo social media platforms and the Hollister House Collection line (to be available throughout the season starting in mid-May) for Dudes and Bettys instores worldwide.

Furthermore, as part of the event, Hollister Co. is having the Send Me To SoCal sweepstakes to give out five grand prizes of a round-trip flight for two to Santa Monica, California (must travel on August 1 and return August 4); 3-nights paid hotel accommodations and provided travel to and from airport/hotel and to and from hotel and Hollister House; US$500 in spending money; AND a US$250 Hollister Co. gift card. Contest is only open to residents of the United States, Canada, and the United Kingdom with five entry periods every day beginning May 8 (12:00am; EST, UTC+5) and ending May 12 (11:59pm; EST, UTC+5). One award given per entry period with each of an approximate value of US$11,045 with contest giveaways totalling US$55,225 (approximated values ultimately subject change due to airfare fluctuations and distance between departures and destinations). Full rules, (here).

The entire program comes in a year in which Abercrombie & Fitch Co. has been pushing to reconnect on an "in" and relevant level with the demographics of its brands' targeted consumers by interacting openly with today's of-the-moment fashion happenings and pop culture cool. Considering the incredible lineup for the Hollister House – commencing its greatness with Ariana Grande and including other rising hot arists like Cody Simpson, MKTO, Zendaya (actress/singer with a massive backing from her fame stemming from Disney Channel's Shake It Up), and Lucy Hale (actress and now-debuting singer known worldwide as Aria from Pretty Little Liars) – it's definitely gonna bring hang-ten waves of attention, far and wide, among youths (even those previously not much into the brand itself) to the furthering cool of Hollister!




...Stay FIERCE (and get that sunscreen ready, dude)!

P.S. Cody's "Surfboard" track's the sh%t! Totally can't wait to hear this one at the House! #HellYeahDude




UPDATE (JUNE 18, 2014): You've GOTTA check out this amazing vid providing viewers with a reality, visitors' perspective of hanging out one FULL DAY at the Hollister House! Head (here) to see it now at #THEHOTTESTBLOG!



Instagram