|How much you wanna bet...|
Screenshot from A&F Spring 2012, film 1, by Bruce Weber
Overseen by Chan, the experiment consisted of 820 men and women participating in four behavioral tests. In one group, shown were Abercrombie & Fitch male models exclusively; in another, Victoria's Secret female models; and in the third, images of average-standard people. Then, the individuals in each group were given the option of receiving US$100 or instead taking on a bet in which there was only a 10% probability of scoring US$1000. Well, of all the participants, the men who had only been shown Abercrombie & Fitch male models showed a higher will to partake in the high-stakes bet than those who were only shown the VS models and average folks: this was furthermore stronger in men who perceived the A&F models hotter than he and even furthermore when being in a mating state-of-mind (a.k.a. wanting to gain a higher element of wooing against / in-comparison to the model). The women were practically indifferent in results across the group.
"This financial risk-taking occurs because men want to appear more desirable to women, and having more money is one way to do so. Taking financial risks is one quick way to get more money, even if it might not be a sure thing. [...] I guess the idea that money can be helpful for men who are less attractive is evident in many TV shows and movies. But yes, one can also say that taking greater financial risks can be a stupid way to go, since it might not necessarily make more money. In fact, you might lose money." - Chan
Fundamentally, males like to compete for access to mates, weighed in Bill von Hippel from the University of Queensland. Furthermore, the information could prompt banks and casinos to utilize this finding to their advantage, but Chan also says he can see regulatory bodies wanting to implement restrictions on marketing when it comes to promoting risktaking on a basis such as that.
Guys just like showing off their boldness - and what they can bring to the table - when it comes to mates. Looks can't offer all..