LAUNCHED IN 2010, THE SITCH ON FITCH BECAME THE INSPIRED, RESPECTED BRAND OF PASSION OVER THE ACHIEVEMENTS AND PRESTIGE OF ABERCROMBIE & FITCH CO. (ADMIRATION FOR ITS PAST GOING BACK TO 1892 AND FOR THE MODERN-TIME HEIGHTS OF THE MIKE JEFFRIES ERA); IT WAS OFFICIALLY, POSITIVELY RECOGNIZED BY A&F HOME OFFICE BY APRIL 2012, WITH A DIRECT EMAIL TO THE EDITOR-IN-CHIEF, DURING ITS GROWTH AS THE ONE-OF-A-KIND, MULTINATIONAL ONLINE PUBLICATION, WITH HIGH-GRADE PRESENTATION WHICH EVOLVED OVER ITS RUN, FOR RELEVANT, UNIQUE, IN-DEPTH BUSINESS, CULTURE, AND STYLE CONTENT FOR THE COMMUNITY OF CUSTOMERS AND ASSOCIATES WORLDWIDE (MONTHLY PAGEVIEWS SURPASSED 110K BY AUGUST 2012); AND IT WAS FOLDED BY SEPTEMBER 2015 AFTER THE DECEMBER 2014 RETIREMENT OF MIKE JEFFRIES AND THE EDITOR-IN-CHIEF'S DISTASTE WITH THE FURTHER DEGRADATION OF THE COMPANY BY ITS NEW MANAGEMENT. WITH CONTENT BY THE PERSPECTIVE OF DEVOTED CUSTOMERS AND ASSOCIATES FROM AMERICA, EUROPE AND FAR EAST ASIA, THE SITCH ON FITCH (2010-2015) REMAINS AS A HISTORICAL, ZEITGEIST ONLINE PUBLICATION OVER THE FINAL YEARS OF THE MIKE JEFFRIES ERA. THIS SITE WILL BE REVAMPED SOON TO OFFICIATE AN INTELLIGENT ARCHIVE FOR THE USE OF ALL PARTIES INTERESTED IN THE CONTENT PUBLISHED DURING THE PUBLICATION'S ORIGINAL RUN.

Wednesday, April 22, 2015

News Now! | The Mating Game: Guys Take Bigger Risks Faced With Hot(ter) Fellas...

How much you wanna bet...
Screenshot from A&F Spring 2012, film 1, by Bruce Weber
         IN A NEW study unveiled by Eugene Chan, Ph.D., lecturer at the UTS Business School at the University of Technology, Sydney, when it comes to the opposite sex, men have displayed a propensity for taking bigger risks in the face of a rival who may just be hotter than he. In the study, images of Abercrombie & Fitch male models were used... #LetsPlay

Overseen by Chan, the experiment consisted of 820 men and women participating in four behavioral tests. In one group, shown were Abercrombie & Fitch male models exclusively; in another, Victoria's Secret female models; and in the third, images of average-standard people. Then, the individuals in each group were given the option of receiving US$100 or instead taking on a bet in which there was only a 10% probability of scoring US$1000. Well, of all the participants, the men who had only been shown Abercrombie & Fitch male models showed a higher will to partake in the high-stakes bet than those who were only shown the VS models and average folks: this was furthermore stronger in men who perceived the A&F models hotter than he and even furthermore when being in a mating state-of-mind (a.k.a. wanting to gain a higher element of wooing against / in-comparison to the model). The women were practically indifferent in results across the group.

"This financial risk-taking occurs because men want to appear more desirable to women, and having more money is one way to do so. Taking financial risks is one quick way to get more money, even if it might not be a sure thing. [...] I guess the idea that money can be helpful for men who are less attractive is evident in many TV shows and movies. But yes, one can also say that taking greater financial risks can be a stupid way to go, since it might not necessarily make more money. In fact, you might lose money." - Chan

Fundamentally, males like to compete for access to mates, weighed in Bill von Hippel from the University of Queensland. Furthermore, the information could prompt banks and casinos to utilize this finding to their advantage, but Chan also says he can see regulatory bodies wanting to implement restrictions on marketing when it comes to promoting risktaking on a basis such as that.

Guys just like showing off their boldness - and what they can bring to the table - when it comes to mates. Looks can't offer all..

Stay FIERCE!
LABELS , , , ,