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Saturday, July 11, 2015

Business | Fierce Cologne Debuts at Sephora in France...




The world's hottest fragrance
has now for the first time embarked on purveying
its iconic essence outside A&F stores...
#FIERCEwithSephora



         AS EXECUTED IN the strategic expansion of the premiere presence of Abercrombie & Fitch Fragrances in the market, FIERCE cologne, arguably the most commanding olfactory creation of the early-21st century, has become the first of A&F Fragrances to be available outside of its respective A&F Co. branded stores!

A&F Ladies and Gentlemen, FIERCE is has now - as of Friday, July 10 - debuted at Sephora in France, a leading force in the world-renowned storied heart of fine fashion and fragrance works...




Promotional set for FIERCE cologne with Sephora, A&F Paris flagship store, July 10


"L’allure que dégage Fierce est irrésistible. Il capte l’énergie que chaque homme souhaite transmettre et qui suscite le désir chez toutes les femmes. Fierce maîtrise les lois de l’attraction, en incarnant la force et en se démarquant des autres. Faites l’expérience de la tradition Abercrombie & Fitch avec son parfum signature: Fierce." - FIERCE, Sephora France, sephora.fr
"Fierce possesses an allure that can't be resisted. It captures the energy that every man wants to exhibit and every woman desires. Fierce masters the laws of attraction, embodying strength by settling itself apart from the crowd. Live the tradition of Abercrombie & Fitch with our signature scent." - Abercrombie & Fitch English description from which was translated into French for Sephora

Customers of the Paris-based Sephora company in France - a whole new greater consumer pool of many of whom may not be A&F customers hitherto - will now be given exposure to the distinguished sensual magneticism and glory of FIERCE cologne - available (see product page) in 50ml (EU€64), 100ml (€84), and 200ml (€138).

This expansion has only just begun. Plans are set to develop this new initiative for the entirety Abercrombie & Fitch and Hollister Co. fragrances across specialty retailers, premium department stores, and duty-free shops around the world. Much more to come...

Stay FIERCE!

Top image, marketing image for FIERCE cologne photographed by Bruce Weber; Sephora France promotional set image by A&F Paris flagship store team, July 10, 2015.