LAUNCHED IN 2010, THE SITCH ON FITCH BECAME THE INSPIRED, RESPECTED BRAND OF PASSION OVER THE ACHIEVEMENTS AND PRESTIGE OF ABERCROMBIE & FITCH CO. (ADMIRATION FOR ITS PAST GOING BACK TO 1892 AND FOR THE MODERN-TIME HEIGHTS OF THE MIKE JEFFRIES ERA); IT WAS OFFICIALLY, POSITIVELY RECOGNIZED BY A&F HOME OFFICE BY APRIL 2012, WITH A DIRECT EMAIL TO THE EDITOR-IN-CHIEF, DURING ITS GROWTH AS THE ONE-OF-A-KIND, MULTINATIONAL ONLINE PUBLICATION, WITH HIGH-GRADE PRESENTATION WHICH EVOLVED OVER ITS RUN, FOR RELEVANT, UNIQUE, IN-DEPTH BUSINESS, CULTURE, AND STYLE CONTENT FOR THE COMMUNITY OF CUSTOMERS AND ASSOCIATES WORLDWIDE (MONTHLY PAGEVIEWS SURPASSED 110K BY AUGUST 2012); AND IT WAS FOLDED BY SEPTEMBER 2015 AFTER THE DECEMBER 2014 RETIREMENT OF MIKE JEFFRIES AND THE EDITOR-IN-CHIEF'S DISTASTE WITH THE FURTHER DEGRADATION OF THE COMPANY BY ITS NEW MANAGEMENT. WITH CONTENT BY THE PERSPECTIVE OF DEVOTED CUSTOMERS AND ASSOCIATES FROM AMERICA, EUROPE AND FAR EAST ASIA, THE SITCH ON FITCH (2010-2015) REMAINS AS A HISTORICAL, ZEITGEIST ONLINE PUBLICATION OVER THE FINAL YEARS OF THE MIKE JEFFRIES ERA. THIS SITE WILL BE REVAMPED SOON TO OFFICIATE AN INTELLIGENT ARCHIVE FOR THE USE OF ALL PARTIES INTERESTED IN THE CONTENT PUBLISHED DURING THE PUBLICATION'S ORIGINAL RUN.

Friday, May 29, 2015

News Now! | Comin' Up, Abercrombie & Fitch MixC Qingdao, China...

Exterior shot from one of the entrances to MixC Qingdao!   |   Image, A&F Qingdao team
         NOW ONE YEAR after the phenomenal inauguration of its first-ever premier location in mainland China, the grand A&F Shanghai flagship store, the Abercrombie & Fitch label is prepping for the initial acceleration of its presence in Greater China! Coming up, the first of three anticipated locations to continue flourishing the recognition and strength of the All-American icon in the world's greatest luxury and aspirational market...

Set to become the third Abercrombie & Fitch opening (in follow-up to 2014's A&F Shanghai flagship and the first mall-based top-tier location which also opened as the first in the Chinese interior, A&F Chengdu IFS) in the mainland, and fourth when considering in all of the People's Republic of China (2012's A&F Hong Hong), this highly anticipated new development, in furthering the Abercrombie & Fitch retail footprint, is being realized inside the upscale MixC shopping center in the tier-two Chinese city of Qingdao - situated in Northern China and southeast, on the Chinese east coast, from Beijing. MixC malls have served as preeminent partners in housing select Hollister Co stores during the more permeated expansion of the HCo division in the land, and it's only fitting for Abercrombie & Fitch to follow suit in progression.

MixC in Qingdao was only recently opened on April 30 as one of the latest of glistening, swanky shopping centers just continuously being raised all over in the country, and it is purported to be the biggest MixC mall yet and ninth biggest shopping center in China. Designed by Hong Kong-based architecture firm OMB, MixC Qingdao boasts utmost premium shopping and dinning and exceptional recreational features such as an olympic-size skating rink (which will form part of Skate Asia 2015), an indoor theme part being the third JOYPOLIS in the world after those in Dubai and Tokyo, and the most highly-invested cinema setup, which also includes IMAX and 4D, in China.

As of now, recruiting and taking applications has begun for A&F Qingdao (CN-ANF, #11255), and there is epic excitement and anticipation afoot!



Coming soon to MixC!
7     M  A  Y     2  0  1  5


As stated, A&F Qingdao is but the first of three planned Abercrombie & Fitch stores to open in mainland China; it will be the first indoor mall-based and can't wait to see it unveiled and opened! We're totally, totally excited and will definitely keep readers updated as more becomes available (including the opening date)! #SOSTOKED

Stay FIERCE!

Written by C.E.R.; images sourcing, Cameron. Images in this post by the A&F Qingdao team.