LAUNCHED IN 2010, THE SITCH ON FITCH BECAME THE INSPIRED, RESPECTED BRAND OF PASSION OVER THE ACHIEVEMENTS AND PRESTIGE OF ABERCROMBIE & FITCH CO. (ADMIRATION FOR ITS PAST GOING BACK TO 1892 AND FOR THE MODERN-TIME HEIGHTS OF THE MIKE JEFFRIES ERA); IT WAS OFFICIALLY, POSITIVELY RECOGNIZED BY A&F HOME OFFICE BY APRIL 2012, WITH A DIRECT EMAIL TO THE EDITOR-IN-CHIEF, DURING ITS GROWTH AS THE ONE-OF-A-KIND, MULTINATIONAL ONLINE PUBLICATION, WITH HIGH-GRADE PRESENTATION WHICH EVOLVED OVER ITS RUN, FOR RELEVANT, UNIQUE, IN-DEPTH BUSINESS, CULTURE, AND STYLE CONTENT FOR THE COMMUNITY OF CUSTOMERS AND ASSOCIATES WORLDWIDE (MONTHLY PAGEVIEWS SURPASSED 110K BY AUGUST 2012); AND IT WAS FOLDED BY SEPTEMBER 2015 AFTER THE DECEMBER 2014 RETIREMENT OF MIKE JEFFRIES AND THE EDITOR-IN-CHIEF'S DISTASTE WITH THE FURTHER DEGRADATION OF THE COMPANY BY ITS NEW MANAGEMENT. WITH CONTENT BY THE PERSPECTIVE OF DEVOTED CUSTOMERS AND ASSOCIATES FROM AMERICA, EUROPE AND FAR EAST ASIA, THE SITCH ON FITCH (2010-2015) REMAINS AS A HISTORICAL, ZEITGEIST ONLINE PUBLICATION OVER THE FINAL YEARS OF THE MIKE JEFFRIES ERA. THIS SITE WILL BE REVAMPED SOON TO OFFICIATE AN INTELLIGENT ARCHIVE FOR THE USE OF ALL PARTIES INTERESTED IN THE CONTENT PUBLISHED DURING THE PUBLICATION'S ORIGINAL RUN.

Tuesday, June 30, 2015

Culture | Moosin' Around, June 22-28...

Our favorite pics from this past week
of our favorite #AFassociates doing what they do best!
#MoosinAround



"#Repost @alessandrocomiotto We are waiting for you !"   |   @abercrombie_milano_official
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Monday, June 29, 2015

Culture | The Abercrombie Boy/Guy, America's Greatest, Triumphant Gender Ideal...




For the first time, The Sitch on Fitch presents
what no historian has ever yet noted, the powerful significance
of the Abercrombie boy/guy ideal across the American landscape, and beyond,
at the turn of the new millennium, the 21st century followup to
the nation's first ever gender ideal, the Gibson girl...
#AFandAmericanHistory
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Friday, June 26, 2015

Culture | U.S. Landmark Equality Ruling, Moose on Right Side of History...




In light of today's historic U.S. Supreme Court
ruling for the legalization of marriage equality across America,
we highlight the outstanding trackrecord of equality
at Abercrombie & Fitch...
#WeAreONE

Style | The Resurgence of Signature Abercrombie Graphic Tees...



After the landslide of cotton/polyester fiber-mix tees which has -
and to many, annoyingly - completely overtaken assortment this year,
a return to A&F signature 100% cotton graphic tees is
now finally coming about...
#AFstyle
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Wednesday, June 24, 2015

Culture | Fun in South Florida, Ernest Hemingway and Abercrombie & Fitch...




After a week-long  stay in New York City at the start June,
German TSOF Correspondent Sabrina then embarked upon an extended sun-golden tour
of the gorgeous Florida Keys! Among her many excursions, a visit to the home of renowned American
author Ernest Hemingway, a former patron of Abercrombie & Fitch...
#AFTravelAbroad
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Tuesday, June 23, 2015

Culture | Moosin' Around, June 15-21...

Our favorite pics from this past week
of our favorite #AFassociates doing what they do best!
#MoosinAround



"At Garden State Plaza we are all curious to learn more about each other.
The diversity and inclusion wheel allows us to bring our new hires
and older associates together!"   |   @anf_gardenstate
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Monday, June 22, 2015

Business | Abercrombie's Historic Return to Sarasota...




The fantastic management team now welcomes one and all into the all-new A&F Westfield Southgate,
the first American Abercrombie & Fitch full-price store opened in near of a decade
and signifying Abercrombie's return to destination Sarasota!
#SouthFloridaIsWhereItsAt
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Friday, June 19, 2015

Style | An Exclusive Look at A&F Fall 2015 Promo Material...




As we get ever-near for Back-to-School / Fall 2015 at Abercrombie & Fitch, a sneak peak at
promotional material for the upcoming highly-anticipated fashion season!
#FallInLove
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Thursday, June 18, 2015

Business | Abercrombie's Greater (Fashion) Forward Step...




In most (fashion) forward step ever, Abercrombie & Fitch has enlisted from industry's top-tier talent
as the rebranding of the All-American icon continues steadfast...
#TheNewEraUnfurls
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Wednesday, June 17, 2015

All About Style! | Fall Ahead With Upcoming Season's Previewed Wears...


Now currently ongoing, Abercrombie & Fitch Fall 2015 gets ahead of itself
with the early introduction of select goods from the upcoming, highly-anticipated fashion season!
Including, these fine selections of A&F Outerwear...
#FallFolly
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Models PROFILED! | Copenhagen, Home Bound...




A fun, cute nod to lead feminine A&F Face beauty Amanda Norgaard's Danish roots as seen here captured by photographer Guy Aroch for Abercrombie & Fitch Summer 2015!
#AFTravelAbroad
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Tuesday, June 16, 2015

All About Style! | Sunglasses for the A&F Summer Sol...

Golden, glorious sol radiance intensifies and softens, in sensual summer dance,
instep with the unfolding of unforgettable dream! Now for the Abercrombie & Fitch Man and Woman, fine, casual, stylish shades to come with for the fun...
#AFsummerstyle
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S.M. Highlights! | Moosin' Around, June 8-14...

Our favorite #AFassociates moosin' around!
International love, check out our favorite pics from this past week worldwide...



"Unser motivierter Nachwuchs begrüßt euch
ab heute im #abercrombie"   |   @abercrombie_oberhausen
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Monday, June 15, 2015

Lifestyle Leisures! | Moose in Jurassic World...




Nearly two decades after first experiencing Jurassic Park in childhood, C.E.R. returns to Isla Nublar now an Abercrombie Moose! How badass it is + inspo from Owen and Claire for repping Jurassic fandom #AFstyle on your exhilarating visit... #TheParkIsOpen
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Tuesday, June 9, 2015

All About Style! | Abercrombie's '8' Perfume Gets Gorgeous New Look...

8 perfume as purveyed in the first-half of the 2010s...   |   Image, abercrombie.com
         THE MOST ESTABLISHED, iconic fragrance in offerings for the gorgeous Abercrombie & Fitch woman, 8 eau de parfum has been the one-and-only feminine creation exquisite to furthermore stand with, and under the arm of, renowned masculine FIERCE cologne. Now in a new era, the perfume gets ready for a totally lovely, elegant, classic yet modern new look...
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Monday, June 8, 2015

S.M. Highlights! | Moosin' Around!, The Summer's Begun...

         THE MOST AWESOME associates in the world are Abercrombie & Fitch guys and girls at the heart of running and repping the internationally-partying All-American icon worldwide! Check out some of our favorite pics so far - since the start of this epic Summer 2015! - in this premier of TSOF's Moosin' Around series where we share our weekly faves from the associates around the world we love!



"It's #friday go #crazy"   |   @abercrombie_munich
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Wednesday, June 3, 2015

Letter from the Editor! | Samantha Elauf, Abercrombie & Fitch Historic Supreme Court Ruling...

Samantha and her mom in front of the Supreme Court, February 25, 2015.   |   (image source)
         NEARLY EXACTLY SEVEN years after Samantha Elauf, a practicing Muslim young woman, was denied employment at her local abercrombie kids over the lifestyle usage of her hijab, the Supreme Court of the United States of America has made a landmark, historic ruling over case EEOC v. Abercrombie & Fitch Stores, Inc., that heralds a new step in progress in the dynamics of American society and will now stand, for Abercrombie & Fitch Co., as the resounding epic closure to paramount controversy and lawsuits, on the basis of discrimination, which has been plaguing the Company for years, in the modern era, until this newfound epoch for the future...
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