LAUNCHED IN AUGUST 2010, 'THE SITCH ON FITCH' TITLE SEIZED PUBLISHING IN SEPTEMBER 2015. AN INTELLIGENT, NAVIGABLE ARCHIVE WILL BE MADE AVAILABLE SOON. FOR THE LATEST ON ABERCROMBIE & FITCH BRAND, VISIT @ABERCROMBIE.TSOF ON INSTAGRAM. THANK YOU.

Friday, June 19, 2015

Style | An Exclusive Look at A&F Fall 2015 Promo Material...




As we get ever-near for Back-to-School / Fall 2015 at Abercrombie & Fitch, a sneak peak at
promotional material for the upcoming highly-anticipated fashion season!
#FallInLove



         A&F LADIES AND Gentlemen, get an exclusive look at this detail from a promotional card to be handed out to customers instores after the launch of A&F Back-to-School / Fall 2015 this upcoming July...






And for while it may not be totally jaw-dropping awe-striking, you can't deny its greatness. For one, this is a powerful, strong visual of balanced, intelligent sex appeal in marketing for the new Abercrombie & Fitch unfolding: while the Company has announced it will be dropping explicit sexuality and nudity in marketing material, this nevertheless now shows an understanding - and let's hope this is not a one time glimmer of this and is instead developed further - that sex appeal itself is a significant, inherent element that can be translated appropriately, fittingly even in marketing now focused on highlighting the apparel, models clothed. It's sexy. It's hot. It's Abercrombie & Fitch.

Furthermore, we've got a glimpse at the first prominent - and sexily well-groomed - facial hair on a male model - key note, this is a grown man, and emphasizing that, Abercrombie & Fitch for the young adult as always should be emphasized / made clear - for Abercrombie & Fitch marketing and promotional material. It's just powerful and much appreciated. Two thumbs way up!

Another note, this is a continuum of the light, minimalist, clean, classic aesthetic introduced heading into Back-to-School / Fall 2014. Recalls the then-photography for A&F Jeans online abercrombie.com and also the beautiful boldly-new, minimalist, full-color direction of photography by Bruce Weber for Abercrombie & Fitch for that fashion season.





Above, photography by Bruce Weber for A&F Fall 2015;
A&F Jeans profiles, left Betsy Volk



It's a beautiful, modern, forward aesthetic.

And finally, in that BTS/Fall 2015 promo card detail, we can presume that that is our girl Amanda Norgaard alongside an attractive, bold new A&F Face.

As for what we are to expect for this upcoming season's assortment, we've been well citing A&F Brand President Christos Angelides' statement on product that will "take your breath away" that will be rolling out throughout the season beginning with the launch of BTS/Fall 2015, this July, and becoming more and more prevalent in the weeks that follow on. On abercrombie.com, we can already check out all of select product that has is being placed out and even at "Introductory Pricing", though that's nothing yet.

Get prepped to Fall in love...

Stay FIERCE!

UPDATE: The image forms part of display for A&F Jeans instore, and, as aformentioned, used for promotional material.