All About Style! | Introducing Abercrombie & Fitch 'Fierce Icon' Cologne...

The FIERCE collection, the olfaction line of ultimate masculine allure... 

         A UNDENIABLY, DARKLY seductive new bro to the iconic FIERCE lineup of ultimate masculine allure is getting ready for his grand debut to the greater world! Thanks to an epic fellow passionate A&F Fan and Associate, Michel, The Sitch on Fitch now brings to Abercrombie & Fitch guys and girls worldwide a first look at FIERCE ICON...

All About Style! | In Cashmere Code, A&F Men Sweaters and Hoodies...

The A&F Man only wants the finest quality... #PartOfOurAuthenticHeritage

         THERE IS SOMETHING so special and particular about an Abercrombie & Fitch cashmere sweater. Supersoft, classic, and an embodiment of Casual Luxury ideals (as established and refined by the mid-2000s height of the Mike Jeffries Era), an A&F Cashmere Sweater represents an ultimate Abercrombie & Fitch fineness and even indicator of the upscale nature of the brand and its performance and stance in the market: in an earnings conference call, a few short little years back, someone remarked to the affect that hopefully we would get back to selling cashmere sweaters full-price...to which it was Mike, if memory serves right, who replied, From your lips to god's ears. Loved it so much, never forgot.

Featured Goods of the Week! | April 28 - May 4...

         AN ABERCROMBIE & FITCH Summer, spirited, passionate, classic. Feel and relish in the rich sweetness of a summer wind as you embark, on the hottest days and nights, upon experiences memorable, eternal! Whether riding top-down on the road, strolling and frolicking on the beach, on the boat, or at home in bliss, an A&F Shirt, perfect for the sensual season, is a classic staple for the summer hot! Guys, no tees underneath, unbuttoned, showing off that bod; and girls, merely a sexy bikini...or nothing at all underneath, unbuttoned gorgeously. Both, sleeves rolled up or short. Spritz on iconic FIERCE, or your favorite cologne/perfume, and you're so set... #ReadyForSummerBliss

This week's Featured Goods: go ahead, check and snag...

Click item label for product page

Music PROFILED! | "Summer Girls" by LFO, the Abercrombie & Fitch Summer Anthem...

"I like girls that wear Abercrombie & Fitch..." #iconic
Image, A&F Summer 2015, photographer Guy Aroch; edited by C.E.R.

         AN ALL-NEW Abercrombie & Fitch summer season has finally dawned as of today, Aberladies and Fitchmen! And with it, the opportunity to make fresh new unforgettable summer memories with the coolest friends and the hottest swim-trunks/bikini clad babes under the sun! In honor, it's time to jam non-stop to the ultimate anthem of an Abercrombie & Fitch summer: the timeless, ever-badass, amazing classic, "Summer Girls", by millennial boy-band LFO...

News Now! | The Mating Game: Guys Take Bigger Risks Faced With Hot(ter) Fellas...

How much you wanna bet...
Screenshot from A&F Spring 2012, film 1, by Bruce Weber

         IN A NEW study unveiled by Eugene Chan, Ph.D., lecturer at the UTS Business School at the University of Technology, Sydney, when it comes to the opposite sex, men have displayed a propensity for taking bigger risks in the face of a rival who may just be hotter than he. In the study, images of Abercrombie & Fitch male models were used... #LetsPlay

Letter from the Editor! | On Accounts of Discrimination, on Authenticity of Diversity...

A&F Fifth Avenue flagship store as captured summer 2013 and where
the anonymous store model may come from.   |  Image, photographer Charles Marion

         PRECISELY TWO YEARS ago, international condemnation over resurfaced 2006 statements, made by Mike Jeffries, over the targeted and preferred individuals, as consumers and associates for Abercrombie & Fitch Co., brought on a public relations nightmare nastily untimely amid a then just-developing declining performance and an elevating bandwagon-shitstorm against the Company. Fast-forward to two years, and we've found ourselves in a new era, post-Jeffries, though with echoes of the controversial side associated with his tenure ringing on. Now in 2015 (at exactly the same time of the year in 2013 that shit hit the fan), an anonymous store model has had her exposé - on what she purports she witnessed of unethical behavior fostered by the A&F environment - published. And unlike that 2013 incident, I am not going to ignore it and address it: both this and why I never said anything two years ago...

News Now! | Abercrombie Fifth Avenue & Dublin, Top-Tier Windows Unblocked, Exposed...

Detail of a photo from A&F Dublin on opening day, 1 November 2012.
Note the detail of system behind windows.   |   Image, Patrick M. for The Sitch on Fitch

         A SIGNATURE, KEY element introduced with the the rollout of the Abercrombie & Fitch flagship prototype (beginning with A&F Fifth Avenue in 2005), and then implemented onto the mall-based formats by 2007, the distinct, elegantly conceived obstruction implemented on the windows of Abercrombie & Fitch stores were meant to heighten seclusion, privacy and intimacy instore, for the consumer, with the A&F Experience playing out as if in a glorious world of its own in containment from the outside world. However, with the volatile environment of post-Recession fashion retail, the removal of all obstructions at the windows began in 2013 with the intent of exposing the interior to now instead try to make an intrigue-effect on the passerby now able to have a peak inside and check out some sort of windows displays. While the removal of the louvers over Abercrombie & Fitch facades was very much evident from the get-go has it took hold nationwide America, the removal of all original, signature elements secluding the interiors of flagships and, in the case of A&F Dublin, non-flagship top-tiers is well set...

News Now! | Abercrombie & Fitch Pacific Centre, Vancouver, Canada Comin' Up!...

Joining Canadian store-siblings like, seen here, A&F Toronto Eaton Centre!
Image, Liesbeth B., (image source)

         WHILE THE OPENING of all-new full-price Abercrombie & Fitch stores has become a rarity in the North American market, the opportunities for newfound premium locations in key consumer nodes continue to arise. While there's A&F Westfield World Trade Center in the America and shops in Mexico coming up, Canada is now officially set to get its fifth Abercrombie & Fitch! #GetStoked

All About Style! | Abercrombie Fifth Avenue Flagship Men's Tee...

For some, shirtless is Fitch Law!...   |   Image, A&F Fifth Avenue, A&F

         THE GREATEST LOCATION in the world in the universe of Abercrombie & Fitch – well, apart from Home Office! – A&F Fifth Avenue is the globally renowned mecca of the ultimate of the Abercrombie & Fitch experience and right on home turf in Manhattan, New York! Attracting, and ever more, millions since its grand inauguration during Christmas 2005, the iconic original flagship store is a monument of the modern Abercrombie & Fitch...

Guest Voices! | Letter to Arthur: A Very British Report, Part III...

Interior of the more olden, notable Abercrombie & Fitch
at South Street Seaport, Manhattan, NYC.   |   Image, Peter M.

         HI ARTHUR,

Boy! What a 12 months it has been for the A&F family of brands: Gilly Hicks has gone the way of the dodos, and Mike has taken his flip flops, polo shirts and ripped jeans to the retirement home of ex A&F models! I bet he was gutted when they didn't have space in the parking lot for his private jet! Sales have continued to decline across all brands; so the big question is.....is it all doom and gloom like a fierce-enhanced tumbleweed blowing through an empty store, or are there green shoots appearing replacing those damn plastic palm trees? Well, I've just returned from my annual trip from the good old U.S. of A, and, this time, went to the Big Apple where I managed to take in a flagship store, standard store format ,and even a U.S. A&F outlet!! So I'm in a pretty good place to give you my unbiased views on how I see the state of the A&F family of brands. Got you interested? Keep on reading then!!

Music PROFILED! | Whitney Houston, Abercrombie & Fitch Playlists: A Retrospective...

Beauty enduring, eternal...   |    Image, (source)

         NOW THREE YEARS after the untimely passing of eternal icon Whitney Houston, her transcendent essence rings once again within the walls Abercrombie & Fitch! An ultimate throwback, a classic remix on one of her greatest and globally beloved hits, "How Will I Know (Oliver Nelson Remix)", on the A&F Summer Initial 2015 playlist. In honor, we take time to enjoy a delightful retrospective on the glorious use of some of the best of Whitney for Abercrombie & Fitch and RUEHL No.925... #WhitneyForever

Models PROFILED! | A&F Models Alumna, Mad Men's January Jones...

Throwback profile of Jones for Abercrombie & Fitch...   |   Photography, Bruce Weber

     A WORLDWIDE FAMED face whose personal enigmatic nature and alter-ego portrayal (on one of critics' listed contemporary titles as among the greatest of all-time television series) polarizes and allures, American actor and model January Jones is a powerful figure of talent, in the Abercrombie & Fitch pantheon of models alumni, to have been a highlighted youth in aspirations and having gone on to make her mark renowned! Now that acclaimed Mad Men has begun its final episodes ushering the end of an era, we take a look at one of its leading ladies and equivocal icon: A&F Models alumna, January Jones...

Featured Goods of the Week! | April 7-13...

         YOU KNOW WHAT, it's April sweet, and Spring is in full swing! Bare your legs, and feel the sun and breeze, as the good times roll, in paradise-like lively settings oh so fun, with the best of friends! Get on out and gone in outdoor fun in perfect, hot, premium denim A&F Shorts featuring fine destroyed detail most fitting for the occasion and amazing wash! #FreeSpiritedForSpring

This week's Featured Goods: go ahead, check and snag...

Click item label for product page

The Photography Files! | Our New Leading A&F Lensman, Guy Aroch...

Aroch in self portrait...   |   (image source)

         PRESENTING A NEW visual take on the Abercrombie & Fitch dream, recognized New York City-based fashion lensman Guy Aroch conjures, for the icon in still ongoing transmutation at the turn of a personal new era, a state of markedly grounded ease, bliss, and romanticism #AFstyle anew. Now, a look at the creative figure redefining the photographic facet of Abercrombie & Fitch...

Music PROFILED! | Summer Initial 2015 Says, "Geronimo!"...

Gotta love tracks running with the feel of living it up!
Model, A&F Face Amanda Norgaard   |   Image, Guy Aroch; edited by C.E.R.

         SAY, GERONIMO! Pretty much the track of the moment right now is Sheppard's totally heart-soaring, euphoric "Geronimo" remixed and playing hot with the Abercrombie & Fitch Summer Initial 2015 playlist - totally the most epic A&F Playlist yet this decade! - which, incidentally, is totally twinning this hit piece with Hollister's own version, too!

News Now! | Abercrombie & Fitch 360 Mall, Kuwait City Now Open...

The door's all open! Welcome to the next level of A&F mall party-up!
Image, A&F 360 Mall, April 2, 2015

         AN ULTIMATE JUXTAPOSE of elegance and fierce cool coalesce to bring to the world the hottest spots on the planet, our beloved Abercrombie & Fitch! And this time, the latest gem has opened shop as of Thursday, April 2, to make Kuwait City the first international location ever with more than one A&F! Now host to the best of the renowned Abercrombie & Fitch Experience in rather much high concentration of euphoria, Kuwait's just gotten so much hotter... #WELOVEKUWAIT

All About Style! | Abercrombie 'Fierce' Cologne Bottle Censored, Redesign...

A global icon, FIERCE cologne in all its signature glory...   |   Image, abercrombie.com

          THE ENTRANCE OF Abercrombie & Fitch Co. into the Middle Eastern market  - the first Hollister Co. and Abercrombie & Fitch locations opened in January and December 2014 respectively - has brought on considerable adjustments in forms of branding and marketing signature to the A&F Family of brands. Namely, the degree of sensuality and bold attitude signature in the nature of the modern character of the concepts founded by former CEO Mike Jeffries (and wholly equatable to his widely influential, revolutionary era during the mastermind's 1992-2014 tenure). Now, symbol to the extent and manner of this has become the most iconic of offerings by the Abercrombie & Fitch label, the globally-renowned FIERCE cologne...

Models PROFILED! | Anastasia Sushchenko...

Candid for the camera...   |   (image source)

         THE SWEETLY SEXY brunette darling part of of-the-moment Abercrombie & Fitch dream, Anastasia Sushchenko is an enrapturing seductive beauty, off of the naturally beauteous far southwestern Russian steppes, now New York City-based and internationally captivating with an inherent one-of-a-kind, lovely, fierce-spirited attitude! A leading A&F Face, "Ana". The Sitch on Fitch takes a closer look at this driven, enthralling talent...