LAUNCHED IN 2010, THE SITCH ON FITCH BECAME THE INSPIRED, RESPECTED BRAND OF PASSION OVER THE ACHIEVEMENTS AND PRESTIGE OF ABERCROMBIE & FITCH CO. (ADMIRATION FOR ITS PAST GOING BACK TO 1892 AND FOR THE MODERN-TIME HEIGHTS OF THE MIKE JEFFRIES ERA); IT WAS OFFICIALLY, POSITIVELY RECOGNIZED BY A&F HOME OFFICE BY APRIL 2012, WITH A DIRECT EMAIL TO THE EDITOR-IN-CHIEF, DURING ITS GROWTH AS THE ONE-OF-A-KIND, MULTINATIONAL ONLINE PUBLICATION, WITH HIGH-GRADE PRESENTATION WHICH EVOLVED OVER ITS RUN, FOR RELEVANT, UNIQUE, IN-DEPTH BUSINESS, CULTURE, AND STYLE CONTENT FOR THE COMMUNITY OF CUSTOMERS AND ASSOCIATES WORLDWIDE (MONTHLY PAGEVIEWS SURPASSED 110K BY AUGUST 2012); AND IT WAS FOLDED BY SEPTEMBER 2015 AFTER THE DECEMBER 2014 RETIREMENT OF MIKE JEFFRIES AND THE EDITOR-IN-CHIEF'S DISTASTE WITH THE FURTHER DEGRADATION OF THE COMPANY BY ITS NEW MANAGEMENT. WITH CONTENT BY THE PERSPECTIVE OF DEVOTED CUSTOMERS AND ASSOCIATES FROM AMERICA, EUROPE AND FAR EAST ASIA, THE SITCH ON FITCH (2010-2015) REMAINS AS A HISTORICAL, ZEITGEIST ONLINE PUBLICATION OVER THE FINAL YEARS OF THE MIKE JEFFRIES ERA. THIS SITE WILL BE REVAMPED SOON TO OFFICIATE AN INTELLIGENT ARCHIVE FOR THE USE OF ALL PARTIES INTERESTED IN THE CONTENT PUBLISHED DURING THE PUBLICATION'S ORIGINAL RUN.

Wednesday, October 30, 2013

S.M. Highlights! | Abercrombie & Fitch Seoul Cool with the A&F Hot Guys...

As we all know, the A&F Hot Guys guys have been in Seoul all week promoting the new Abercrombie & Fitch flagship store at 118-7 Cheongdam-dong in the showy Gangnam-gu district. Here's a wrapup of what the A&F crew in Seoul have shared with all the fans...



@travtravtravtrav (follow)
@travtravtravtrav

@elaineswilliams

@andresknot (follow)
@elaineswilliams (follow)
@travtravtravtrav
@andreknot

@anfellis (follow)

@anfellis
@elaineswilliams

Now, don't get too jealous! Haha. Are you a model or fan...visited the latest store or just wishing that you could?! Leave a comment below!

Stay FIERCE!

This post was composed by The Sitch on Fitch Contributor, Cameron.

Tuesday, October 29, 2013

All About Style! | Abercrombie Christmas 2013 Mens Intarsia Sweaters Trend...

In studious excitement for the latest styles rolling in as we prep for the upcoming Christmas 2013 fashion season, our contributor Will has spotted one hot trend happening with Abercrombie & Fitch sweaters for men...intarsia knitwork. As the Oxford English Dictionary explains, intarsia is "a method of knitting [a design] with a number of colors, in which a separate length or ball of yarn is used for each area of color (as opposed to different yarns being carried at the back of the work [inside the sweater])." (See here for visual). It definitely makes for exceptionally intriguing knitwear offerings this season at Abercrombie & Fitch, and it totally falls in line with high-fashion trends for Fall-Winter 2013/14 menswear...



Burberry Prorsum (left) and Louis Vuitton Fall-Winter 2013/14 menswear
burberry.com (here), louisvuitton.com (here)



#ABERCROMBIEHOT




Top: Preston Ponds Sweater, flagship exclusive, US$120
Middle left: Preston Ponds Sweater, flagship exclusive, US$120
Middle right: Preston Ponds Sweater, flagship exclusive, US$120
Bottom: Noonmark Sweater Hoodie, flagship exclusive, US$150



Stay FIERCE!

Saturday, October 26, 2013

News Now! | Abercrombie and Hollister Sicilia Outlet Village Stores...

Perfectly situated near-central on the quintessentially Mediterranean Italian island of Sicily is the town of Agira in the province of Enna. Known for its beautiful churches with historical artworks, Agira is also home to an exclusive outlet shopping center purveying modern upscale wares of the Italian and international fashion scene...the Sicilia Outlet Village. And among fashion retailers such as Armani, Gucci, Ermenegildo Zegna, and Versace, to just name a few, are the recently opened Abercrombie & Fitch/abercrombie kids and Hollister Co. outlet stores!

These openings at the Sicilia Outlet Village are the latest in a new trend of A&F Co. outlet stores opening in Europe. Furthermore, these two in Agira mark the second A&F/kids retail location in Italy (apart from the flagship location in Milan); the second dual A&F/kids outlet in Europe; and the first Hollister outlet store in Italy.


 Sicilia Outlet Village reps promoting the stores...








See more from the album, (here)!



A&F/kids at the Sicilia Outlet Village...







Stay FIERCE!

Images in this post courtesy Sicilia Outlet Village.

Friday, October 25, 2013

News Now! | Abercrombie & Fitch Seoul Opening! The Countdown Begins...

Korean advertising for A&F Seoul opening.
Abuzz with enthralling #ABERCROMBIEHOT energy and heat, the great global city of Seoul (서울) now finds itself subject to unprecedented cool with the A&F Hot Guys! That's right. The one and only great Abercrombie & Fitch store opening of 2013 is finally coming 'round the corner and we couldn't be more stoked!

Marking the arrival of the Abercrombie & Fitch brand in South Korea, this latest gem (KR-ANF; store #11294) is addressed at 118-7 Cheongdam-dong (청담동) in the swanky, fashionable, and über wealthy Gangnam-gu (강남구) district of the nation's capital city. With neighbors the likes of Louis Vuitton (across the street) and Omega (adjacent-right), the aspirational Casual Luxury purveyor to the youthful fits in right at home in its opulently renovated premises.

The A&F Hot Guys will be around all week leading up to the Thursday, October 31, opening at 11:00 (KST; UTC+9). The first 200 fans in line will be receiving a free 1.7 fl oz bottle of the globally iconic FIERCE cologne with any purchase! ...So all you fans reading this in Seoul, set the date and don't be late!

Check out the awesome bus customized with Abercrombie & Fitch advertising for the opening of A&F Seoul...












#WELOVESEOUL!



Stay FIERCE!

Written by Editor-in-Chief C.E.R. Bus images compiled by contributor Cameron, @abercrombie on instagram.

Tuesday, October 22, 2013

Featured Goods of the Week! | October 22 through October 28...


Pullover ultimate comfort and cool with supersoft feel and casual-hot attitude! ...Check out this week's featured goods!







ABERCROMBIE
& FITCH
M  E  N

MACNAUGHTON MOUNTAIN HOODIE
GREEN
US$80

(MORE)






ABERCROMBIE
& FITCH
W  O  M  E  N

MOLLY HOODIE
RED
US$58

(MORE)






abercrombie
g  u  y  s

classic "popover" hoodie
heather navy
US$49.95

(more)






abercrombie
g  i  r  l  s

brenna hoodie
light pink
US$39.50

(more)






HOLLISTER Co.
D  U  D  E  S

VENICE BEACH HOODIE
DARK HEATHER GRAY
US$49.95

(MORE)






HOLLISTER Co.
B  E  T  T  Y  S

DESERT SPRINGS SWEATSHIRT
 NAVY
US$49.95

(MORE)






GILLY HICKS
G  I  R  L  S

CLASSIC "POPOVER" HOODIE
 BLUE
US$39.50

(MORE)


Monday, October 21, 2013

Models Profiled! | Camille Rowe – Part II...

Enamoring with her beautiful persona and unique beauty, Camille Rowe commands a very special place at The Sitch on Fitch for being our first ever featured model upon the 2010 launch of #THEHOTTESTBLOG. Of course, much has changed and happened since then. Most recently, we caught up with what our girl Camille has been up to – in highlight of her ever flourishing career – now finding herself in new heights! (Check out the hot Part I)! Let's just say locking lips with Robert Pattinson can very well constitute stardom...

For this exclusive Part II, Editor-in-Chief C.E.R. pulled out from its protective setting his own personal A&F Quarterly "Screen Test" 2010 edition. Featuring photography by our icon Bruce Weber, the great collectible encompasses exceptional imagery set in the fictional "A&F Studios" and also comprises profiles of young artists of diverse backgrounds in talent. Focusing on Camille, and guided by a personal aesthetic and perspective, C.E.R. personally photographed this wondrous A&F Quarterly edition for your insight and enjoyment...



WARNING!
N  .  S  .  F  .  W  .
THIS POST CONTAINS NUDITY
Click images to view larger!























































































Pin your favorites
from our Pinterest board, (here)!



#WELOVECAMILLE!



Stay #FIERCE!


← CAMILLE ROWE (PART I)   |   CAMILLE ROWE (PART II)


_____________________


THIS IS HAS BEEN THE SEVENTH IN MODELS PROFILED!,
A SERIES OF POSTS HIGHLIGHTING EXCEPTIONAL ABERCROMBIE & FITCH CO.
MODELS WHO'VE GONE ON TO MAKE THEIR MARK!

← KARLIE KLOSS (5TH)   |   CAMILLE ROW  |  SAGE NICOLE HUMPHRIES


_____________________


Photography in this post by C.E.R. for The Sitch on Fitch. Original photography in the A&F Quarterly "Screen Test" 2010 edition by Bruce Weber for Abercrombie & Fitch.