LAUNCHED IN 2010, THE SITCH ON FITCH BECAME THE INSPIRED, RESPECTED BRAND OF PASSION OVER THE ACHIEVEMENTS AND PRESTIGE OF ABERCROMBIE & FITCH CO. (ADMIRATION FOR ITS PAST GOING BACK TO 1892 AND FOR THE MODERN-TIME HEIGHTS OF THE MIKE JEFFRIES ERA); IT WAS OFFICIALLY, POSITIVELY RECOGNIZED BY A&F HOME OFFICE BY APRIL 2012, WITH A DIRECT EMAIL TO THE EDITOR-IN-CHIEF, DURING ITS GROWTH AS THE ONE-OF-A-KIND, MULTINATIONAL ONLINE PUBLICATION, WITH HIGH-GRADE PRESENTATION WHICH EVOLVED OVER ITS RUN, FOR RELEVANT, UNIQUE, IN-DEPTH BUSINESS, CULTURE, AND STYLE CONTENT FOR THE COMMUNITY OF CUSTOMERS AND ASSOCIATES WORLDWIDE (MONTHLY PAGEVIEWS SURPASSED 110K BY AUGUST 2012); AND IT WAS FOLDED BY SEPTEMBER 2015 AFTER THE DECEMBER 2014 RETIREMENT OF MIKE JEFFRIES AND THE EDITOR-IN-CHIEF'S DISTASTE WITH THE FURTHER DEGRADATION OF THE COMPANY BY ITS NEW MANAGEMENT. WITH CONTENT BY THE PERSPECTIVE OF DEVOTED CUSTOMERS AND ASSOCIATES FROM AMERICA, EUROPE AND FAR EAST ASIA, THE SITCH ON FITCH (2010-2015) REMAINS AS A HISTORICAL, ZEITGEIST ONLINE PUBLICATION OVER THE FINAL YEARS OF THE MIKE JEFFRIES ERA. THIS SITE WILL BE REVAMPED SOON TO OFFICIATE AN INTELLIGENT ARCHIVE FOR THE USE OF ALL PARTIES INTERESTED IN THE CONTENT PUBLISHED DURING THE PUBLICATION'S ORIGINAL RUN.

Friday, October 25, 2013

News Now! | Abercrombie & Fitch Seoul Opening! The Countdown Begins...

Korean advertising for A&F Seoul opening.
Abuzz with enthralling #ABERCROMBIEHOT energy and heat, the great global city of Seoul (서울) now finds itself subject to unprecedented cool with the A&F Hot Guys! That's right. The one and only great Abercrombie & Fitch store opening of 2013 is finally coming 'round the corner and we couldn't be more stoked!

Marking the arrival of the Abercrombie & Fitch brand in South Korea, this latest gem (KR-ANF; store #11294) is addressed at 118-7 Cheongdam-dong (청담동) in the swanky, fashionable, and über wealthy Gangnam-gu (강남구) district of the nation's capital city. With neighbors the likes of Louis Vuitton (across the street) and Omega (adjacent-right), the aspirational Casual Luxury purveyor to the youthful fits in right at home in its opulently renovated premises.

The A&F Hot Guys will be around all week leading up to the Thursday, October 31, opening at 11:00 (KST; UTC+9). The first 200 fans in line will be receiving a free 1.7 fl oz bottle of the globally iconic FIERCE cologne with any purchase! ...So all you fans reading this in Seoul, set the date and don't be late!

Check out the awesome bus customized with Abercrombie & Fitch advertising for the opening of A&F Seoul...












#WELOVESEOUL!



Stay FIERCE!

Written by Editor-in-Chief C.E.R. Bus images compiled by contributor Cameron, @abercrombie on instagram.
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