LAUNCHED IN 2010, THE SITCH ON FITCH BECAME THE INSPIRED, RESPECTED BRAND OF PASSION OVER THE ACHIEVEMENTS AND PRESTIGE OF ABERCROMBIE & FITCH CO. (ADMIRATION FOR ITS PAST GOING BACK TO 1892 AND FOR THE MODERN-TIME HEIGHTS OF THE MIKE JEFFRIES ERA); IT WAS OFFICIALLY, POSITIVELY RECOGNIZED BY A&F HOME OFFICE BY APRIL 2012, WITH A DIRECT EMAIL TO THE EDITOR-IN-CHIEF, DURING ITS GROWTH AS THE ONE-OF-A-KIND, MULTINATIONAL ONLINE PUBLICATION, WITH HIGH-GRADE PRESENTATION WHICH EVOLVED OVER ITS RUN, FOR RELEVANT, UNIQUE, IN-DEPTH BUSINESS, CULTURE, AND STYLE CONTENT FOR THE COMMUNITY OF CUSTOMERS AND ASSOCIATES WORLDWIDE (MONTHLY PAGEVIEWS SURPASSED 110K BY AUGUST 2012); AND IT WAS FOLDED BY SEPTEMBER 2015 AFTER THE DECEMBER 2014 RETIREMENT OF MIKE JEFFRIES AND THE EDITOR-IN-CHIEF'S DISTASTE WITH THE FURTHER DEGRADATION OF THE COMPANY BY ITS NEW MANAGEMENT. WITH CONTENT BY THE PERSPECTIVE OF DEVOTED CUSTOMERS AND ASSOCIATES FROM AMERICA, EUROPE AND FAR EAST ASIA, THE SITCH ON FITCH (2010-2015) REMAINS AS A HISTORICAL, ZEITGEIST ONLINE PUBLICATION OVER THE FINAL YEARS OF THE MIKE JEFFRIES ERA. THIS SITE WILL BE REVAMPED SOON TO OFFICIATE AN INTELLIGENT ARCHIVE FOR THE USE OF ALL PARTIES INTERESTED IN THE CONTENT PUBLISHED DURING THE PUBLICATION'S ORIGINAL RUN.
Showing posts with label Underwear. Show all posts
Showing posts with label Underwear. Show all posts

Wednesday, April 16, 2014

All About Style! | Gilly Hicks Bras, Undies + Clothing Detail iPhonography...














         GORGEOUS DETAILS iPHONOGRAPHY with eternal #love for the Land of Down Undies! This is only a preview, however! You must visit The Gilly Galzette to discover the rest of these fabulous pics, (here)!

...Stay FIERCE!




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Wednesday, February 27, 2013

Pop-Out Your Package! | Abercrombie + Hollister Fellas' Spring-Summer 2013 Underwear – Part I: The Boxer Briefs Edition...

That’s right fellas. Pop-Out Your Package! guy talk is back on THE HOTTEST BLOG! It’s that popular, seasonal discourse where we break out the 411 on how to look our best when pants drop hot...

In this part 1, we’ll be tackling boxer briefs. Long gone are the days when boxer shorts ruled as the norm in mens undies; and also when trunks and briefs/boxer briefs were second to boxers and only came in white and shades of gray. That’s been basically over for like three years now (although the trend was picking up in the late-2000s). Why? Times have changed. Style-conscious attitude in men has been exploding – from New York, to London, to Shanghai, guys up-to-date in the latest in mens style are even roaming about with trending mens bags – and form-fitting (and enhancing), stylish underwear is the way to go in this modern age. Plaid, to-your-knees, loose-as-hell boxer shorts are dinosaurs of past and irrelevant to today’s wear. Form-fitting undies with quality design and construction are your smart choice for slim-straight, skinny, and super skinny fit jeans/pants. Stupid be the guy who wears boxer shorts with slims or skinnies. (But we’ll talk more on boxer shorts in part II). Boxer shorts will never really go out of fashion, in the foreseeable future, because they are convenient in other ways and forms, but undies like boxer briefs are now at the forefront appropriately so.

There are other great form-fitting undies for guys – the brief (no legs, just bum and package) and the trunk (with legs resting at the very top of your thighs), for example. You wanna go for great, name-brand, non-athletic jockstraps? Go for it! They’ve also been gaining traction for their liberal feel. But Abercrombie & Fitch Co. only produces boxer briefs – with legs resting below the top of your thighs, but generally lower than the trunk – for the time being. To our inspection, A&F inappropriately labeled what were really boxer briefs as “trunks” back in Spring 2012 (something they revised after we mentioned it on the blog). There are no “trunks” now. Though we should mention that some retailers do consider the “trunk” a type of boxer brief. Furthermore, there is no industry standard for the length of the legs on boxer briefs and trunks. But to put all confusion aside, think of it this way: the boxer brief is a hybrid of the boxer shorts and brief style...so a boxer brief should be form-fitting and with legs of reasonable length...a length which could come below the top of the thigh or to a longer length above the knee. As so...




Trunks are just with legs resting at the very top of the thighs. But again, there is no industry standard for lengths of both. Confusing as hell – and there should really be an industry standard established! – but hopefully you have a sense of how things should be. Got it?

So anyway, this Spring-Summer 2013, it’s all about never-before-seen, fresh, bright pop-out colors!

On inspection at an Abercrombie & Fitch canoe store, the line really stood out in display among the other surrounding merchandise. And some select waist bands with the embroidered name-brand in pop-out color...incredible...with enough imagination, on some of them, you’d think them as holographic waist bands! They’re that cool. That striking. The design, color choice, and lighting on display...just fantastic. Although we do have to give props to the 'Keene Valley' range for its bright-bold simplicity which makes it the noteworthy A&F undies statement of the season.

There’s nothing really new-new about the abercrombie kids collection of boxer briefs for Spring 2013, but we do recognize the 'allen mountain' rage for its cool correlation with the A&F 'Keene Valley' range.

With Hollister, dude, it’s all happenin’ at the 'Surfers Point' range! The bold stripe patterns with outstanding color game-play totally work to make this arguably among the top best HCo undies ranges.

The consensus? The 'Keene Valley' and 'Surfers Point' undies come hand-in-hand as the #Spring2013 winners! But you know we’re all inclusive. So take a look at our sample selection of each boxer briefs range...


ABERCROMBIE & FITCH






ABERCROMBIE & FITCH MENS
SLIDE BROOK BOXER BRIEFS
Shown in turquoise and red
US$18

Check it out (here)!






ABERCROMBIE & FITCH MENS
KEENE VALLEY BOXER BRIEFS
Shown in white and red
US$18

Check it out (here)!






ABERCROMBIE & FITCH MENS
HOPKINS TRAIL BOXER BRIEFS
Shown in navy stripe
US$18

Check it out (here)!


abercrombie






abercrombie guys
allen mountain boxer briefs
Shown in pink
US$12.50

Check it out (here)!






abercrombie guys
baker mountain boxer briefs
Shown in green stripe
US$12.50

Check it out (here)!






abercrombie guys
mason mountain boxer briefs
Shown in white icon
US$12.50

Check it out (here)!


HOLLISTER Co.






HOLLISTER Co. DUDES
MARINA PARK BOXER BRIEFS
Shown in red
US$12.50

Check it out (here)!






HOLLISTER Co. DUDES
SOLIMAR BOXER BRIEFS
Shown in blue stripe
US$12.50

Check it out (here)!






HOLLISTER Co. DUDES
SURFERS POINT BOXER BRIEFS
Shown in pink and green stripe
US$12.50

Check it out (here)!


Explore the entire collections instores and online! Also, heads up for next week’s Pop-Out Your Package! Part II: The Boxer Shorts Edition...

Stay FIERCE!

Thursday, January 17, 2013

Gilly Hicks Limited Selections Now on Abercrombie & Fitch and Hollister Online Stores...

Advertising banner on hollisterco.com, 2013  |  (image source)
On the week leading up to the five year anniversary of the launch of Gilly Hicks, Abercrombie & Fitch Co has finally decided to offer a limited selection of GH pieces on the womens divisions of abercrombie.com and hollisterco.com. Presented to the world on 21 January 2008, Gilly Hicks did not operate an online store of her own until January 2009. International versions of the website were made subsequently available after the openings of stores in the UK (2010-2012) and one in Germany (2011). While a 'Bra & Undies' section was introduced on the Abercrombie & Fitch and Hollister online stores in 2012, only Gilly Hicks promotions could be found here, as well as a link to the site gillyhicks.com. Finally, sample goodies from the Land of Down Undies have made their debut within the domains of East Coast Ivy League Heritage and SoCal #SoChill!

Our German correspondent Sabrina first notified us of the Gilly Hicks "bralette" (in colors: navy, blue, turquoise, pink, and white) made available on de.eu.abercrombie.com, under the 'Tees & Tanks' category, for the German market...








That item was made available only in navy on the American sites soon enough and then with other color selections...









And the limited selection of Gilly Hicks Push 'Em Ups finally made its debut only on hollisterco.com by January 15...






Maybe we will see a limited selection also under the 'Bras & Undies' category of abercrombie.com soon?

Ironically, Gilly Hicks, despite the fact that it's advertised as "the Cheeky Cousin of Abercrombie & Fitch," has been considerably linked more so to Hollister visually and through promotions. The hot guys at GH events have been wearing HCo swim shorts (the vivid red ones!) and flip-flops; model Ashley Perich modeled looks for both brands (for more than a year!); the electronic video facades of footage from Bondi Beach are twins to those of Hollister and its Huntington Beach footage; and the joint Hollister and Gilly Hicks flagship on Regent Street became the literal representation of more obvious connections flowing between the both...even the now similarity between the consumer demographic of Hollister and Gilly Hicks. Hollister's online 'Bras & Undies' category gets the diverse Push Em Ups selection first? For a year-and-more, Gilly Hicks has been fading into more like "the Cheeky Cousin of Hollister Co"!

WE LOVE GILLY...however fickle her image may be. [Fingers crossed for a return to the original bold, sexy "Cheeky Cousin of A&F" attitude!] Never forget to share Gilly Hicks with your friends...and always talk about how fun it is to explore the Land of Down Undies...

Stay FIERCE!

Wednesday, January 9, 2013

Abercrombie & Fitch Womens Underwear...What's the Deal?

The East Coast tradition tries a little Down Undie attitude!
We all love Gilly Hicks and her adorable bras and Down Undies. Since the January 2008 introduction of the brand into fashion retail, Gilly Hicks has been the destination of choice of girls looking for cute-chic styles of underwear. Undeniably, Gilly Hicks is the only place to shop for intimates for the devoted A&F Family girl. So when you consider that, it's odd to think that the Company would be selling Abercrombie & Fitch-branded and Hollister-branded underwear for its female customers...

Abercrombie & Fitch did sell underwear for women beginning in 2000. Abercrombie kids also sold undies for girls (infamously so!), and RUEHL did sell lingerie for women, as well. Then work for Gilly Hicks began and the brands discontinued their womens underwear lines in the mid-2000s. Gilly Hicks was then introduced in 2008 with the purpose of now having a brand devoted to womens underwear in the A&F Family. And in 2012, the Company decided to try selling some womens undies in A&F and HCo stores. Does that not go against the purpose of having Gilly Hicks? Why would it do that? Why not instead further promote GH with GH underwear in A&F and HCo stores? Were Gilly Hicks a real person, you'd think she would be jealous and a little pissed off by this...and reasonably so! Without an explanation, it just doesn't make sense...whatever explanation there may be, it still wouldn't really make reason.

One reader of ours, William B., kindly shared with us this following image of the Abercrombie & Fitch womens underwear on sale inside the store at the Shops at La Cantera shopping center in San Antonio, Texas...






William mentioned that the undies placement may be for testing local markets....but ironically, as William also pointed out, La Cantera already has a Gilly Hicks store! And it doesn't make sense to test the markets for GH with A&F and HCo-branded undies...when it could appropriately be done with actual sample GH product. Who knows.

Obviously, the underwear was not a big seller as there are still hoards. They are going for US$3 a pop! Pretty cheap!

Fellow Abercrombie/Gilly Hicks Girl, and long-time The Sitch on Fitch reader, Hayleigh Tilton shared with the Editor-in-Chief that the Abercrombie & Fitch at the St. Johns Town Center shopping center in Jacksonville, Florida, also has some on sale at the moment. However, that store only has two buckets of undies. If you will remember, Hayleigh was the one that provided us with pics of Hollister-branded Bettys underwear in the Volusia Mall of Daytona Beach (FL) back in June 2012 (see post here). No word if some Hollister stores still carry some Bettys undies, though.

These A&F and HCo-branded womens underwear have never been sold online. Only instores and in select stores in the United Sates. Very curious. What do you think about this "little" odd affair? Our consensus: it lacks common sense...after all, what's Gilly Hicks for?

Stay FIERCE!

Monday, April 2, 2012

Pop Out Your Package! | The Spring-Summer 2012 Men's Undies Review...

The ladies have Gilly Hicks, but what about the fellas? Abercrombie & Fitch, abercrombie, and Hollister have got you butt covered, guys!

With details of stripes and checks and solid cool, the collections of boxers and boxer briefs play it bad-ass with a masculine punch! But let's clarify a few little things first. Boxers are boxers and everyone knows they are loose-fitting and in a shorts-style. Moving along, the A&F Family also offers boxer briefs which it sometimes labels as "trunks." Boxer briefs' legs extend to the top of your thighs, but are generally longer than the trunk fit which has its legs at the very top of your thighs. Nevertheless, there is no industry standard for the length of the legs on boxer briefs and trunks. Thus, you may come across underwear labeled as "trunk" when it actually has legs that seem more like boxer briefs – A&F does this. Anyway, some retailers just consider the "trunk" a type of boxer brief.

With all that in mind, head down under to check out this season's styles...

Abercrombie & Fitch

See the entire collection of underwear (here, US site)

Colden Dam in gray and white stripe.
US$22, abercrombie.com
True to its exclusive traditions of Casual Luxury, Abercrombie & Fitch keeps it classic and sophisticated with its collection of grays and navies for its boxer briefs. The Colden Dam line (see it here) is labeled as the "stretch cotton trunk" fit but is nevertheless in the boxer brief category. This line is a continuum of stripes designs, in either navy or gray, which have become typical of A&F boxer briefs collections. They are total classics that will give your look further detail and cool...specially whenever your jeans slide off...

What's also a classic? Solid colors! Gray, dark gray, and white keep it basic. All three colors are available in boxer brief and trunk fits. The Hays Brook line (see it here) is in the "stretch cotton brief" fit and it is indeed a boxer brief as its legs are longer than the Brant Lake (see it here) "stretch cotton trunk".

And when it comes to boxers, there's the awesome Allen Mountain (see it here) line-up of navy, blue, green, pink, and white that states prepster cool! Navy, blue, green, and pink are available in Abercrombie moose, dot, or check patterns. White is only available in Abercrombie moose pattern.

You can purchase a pair from the Colden Dam, Hays Brook, Brant Lake and Allen Mountain lines for US$22 a piece. Or you could be a smart guy and get yourself a deal by buying 2 for US30 and save about 31% off of the regular price!


abercrombie

See the entire collection of underwear (here, US site)

Newcomb Lake in white stripe.
US$16, abercrombiekids.com
Inspired by its older sibling, abercrombie kids maintains tradition and style. The Newcomb Lake line brings to guys boxer briefs in broad or thin stripes in navy and gray, and solid color in navy and white. A more simple collection of boxer briefs than at A&F, it's nevertheless enough to keep things classic cool!

The Lake Placid boxers then provide loose comfort in navy, blue, pink, and white of designs in Abercrombie moose or plaid.

All underwear is US$16 individually, but a deal of 2 for US$20, with about 37% off of the regular price, is undeniable!


Hollister Co.

See the entire underwear collection (here, US site)

1,000 Steps Beach in turquoise and white stripe.
US$16, hollisterco.com
Everything Hollister is SoCal cool! ...And that includes its undies for Dudes! For its 1,000 Steps Beach line of boxer briefs, Hollister makes sweet use of navy, blue, and turquoise in broad or thin stripes. Honestly, the turquoise in broad stripes stands out the most...they have a look of cool as ice! Solid colors include navy and white, but the navy gets the vote for the hottest of the solid color boxer briefs! Seriously, though, with a cool ass waist band like that, HCo boxer briefs all make for a fine addition in any Dude's drawer!

The Old Steps boxer collection carries more various offerings in design than A&F and abercrombie. There are the stripes and the check looks in navy, blue, turquoise, and pink. Those are nice. Yeah, but who doesn't like the iconic HCo seagull?! There are boxers of HCo seagull pattern in colors of navy, blue, and pink for those hardcore fans who like to be more ostentatious with their favorite logo! And finally, its the surfer lifestyle, baby... Why not add some flower-print boxers in either navy or blue!

The best thing about this is that Hollister underwear comes at US$16 a piece – boxers and boxer briefs – at the same price as that of abercrombie kids! Thus, the offer of 2 for US$20, with about 37% off of the regular price, also stands for HCo.



It is highly recommended for guys to incorporate higher-grade underwear, such as from our favorite brands, into their look. Seriously, the type of underwear a guy wears says loads about him. Furthermore, menswear designers and retailers are noting that the modern man is increasingly interested in fashion – his style and appearance – than his fellow predecessors were. In fact, growth in the menswear industry has outstripped growth in womenswear in the upscale market!

Also, now that slimmer fits in jeans are more in style, only briefs will do as underwear. Wearing boxers with jeans is a bad move since there will be folds inside the legs of your jeans because the boxers are just not ideal for slimmer fit jeans. Leave the boxers for the shorts.

Stay FIERCE!