LAUNCHED IN AUGUST 2010, 'THE SITCH ON FITCH' TITLE SEIZED PUBLISHING IN SEPTEMBER 2015. AN INTELLIGENT, NAVIGABLE ARCHIVE WILL BE MADE AVAILABLE SOON. FOR THE LATEST ON ABERCROMBIE & FITCH BRAND, VISIT @ABERCROMBIE.TSOF ON INSTAGRAM. THANK YOU.

Thursday, January 17, 2013

Gilly Hicks Limited Selections Now on Abercrombie & Fitch and Hollister Online Stores...

Advertising banner on hollisterco.com, 2013  |  (image source)
On the week leading up to the five year anniversary of the launch of Gilly Hicks, Abercrombie & Fitch Co has finally decided to offer a limited selection of GH pieces on the womens divisions of abercrombie.com and hollisterco.com. Presented to the world on 21 January 2008, Gilly Hicks did not operate an online store of her own until January 2009. International versions of the website were made subsequently available after the openings of stores in the UK (2010-2012) and one in Germany (2011). While a 'Bra & Undies' section was introduced on the Abercrombie & Fitch and Hollister online stores in 2012, only Gilly Hicks promotions could be found here, as well as a link to the site gillyhicks.com. Finally, sample goodies from the Land of Down Undies have made their debut within the domains of East Coast Ivy League Heritage and SoCal #SoChill!

Our German correspondent Sabrina first notified us of the Gilly Hicks "bralette" (in colors: navy, blue, turquoise, pink, and white) made available on de.eu.abercrombie.com, under the 'Tees & Tanks' category, for the German market...








That item was made available only in navy on the American sites soon enough and then with other color selections...









And the limited selection of Gilly Hicks Push 'Em Ups finally made its debut only on hollisterco.com by January 15...






Maybe we will see a limited selection also under the 'Bras & Undies' category of abercrombie.com soon?

Ironically, Gilly Hicks, despite the fact that it's advertised as "the Cheeky Cousin of Abercrombie & Fitch," has been considerably linked more so to Hollister visually and through promotions. The hot guys at GH events have been wearing HCo swim shorts (the vivid red ones!) and flip-flops; model Ashley Perich modeled looks for both brands (for more than a year!); the electronic video facades of footage from Bondi Beach are twins to those of Hollister and its Huntington Beach footage; and the joint Hollister and Gilly Hicks flagship on Regent Street became the literal representation of more obvious connections flowing between the both...even the now similarity between the consumer demographic of Hollister and Gilly Hicks. Hollister's online 'Bras & Undies' category gets the diverse Push Em Ups selection first? For a year-and-more, Gilly Hicks has been fading into more like "the Cheeky Cousin of Hollister Co"!

WE LOVE GILLY...however fickle her image may be. [Fingers crossed for a return to the original bold, sexy "Cheeky Cousin of A&F" attitude!] Never forget to share Gilly Hicks with your friends...and always talk about how fun it is to explore the Land of Down Undies...

Stay FIERCE!