Hollister Summer 2013 feat. "Alive" by Empire of the Sun...

If you haven't yet, then you've totally gotta check out this all-new video from Hollister all about the #SoChill cool of Summer 2013! It features the lead single "Alive" of Australian duo Empire of the Sun straight from their all-new album, Ice on the Dune. Seriously, Ice on the Dune is beautiful, one of the great albums of 2013, and totally deserves a future Grammy nom! Released June 14, the album is defs you Editor-in-Chief C.E.R.'s favorite new thing to listen to at the moment...pure original awesome genius! Have yourself a viewing of HCo's vid and don't forget to soak in the latest musical cool of this incredible summer...

LOVING EVERY MINUTE

‘CAUSE YOU MAKE ME FEEL

SO ALIVE!

Hollister Taikoo Li Sanlitun Beijing Promo Fun!

The hottest blockbuster of Summer 2013 in Beijing is the sequel to the fantasy of SoCal in the epic city! The second Pier in the Northern Capital premiers its awesome on Saturday, June 29 (6月29日), 10:00 (10点; China Standard Time), at the arty Taikoo Li Sanlitun (三里屯太古里) mixed-use development complex in the Chaoyang District (朝阳区). Naturally, the hot lifeguards are totally on duty and prepped amid this wave of ultimate cool...

Hot pics from Hollister on Instagram, right? ;) Discover more about this upcoming store in a previous TSOF post (here). To all our Chinese-speaking readers, join the buzz with #SOCALBEIJING# if you're on China's Sina Weibo (新浪微博)!

Stay FIERCE!

Featured Goods of the Week! | June 25 through July 1...

	EVERYONE RIDING ON HIS DUESY... ABERCROMBIE & FITCH MENS SARANAC LAKE BOXER BRIEFS Shown in yellow w/navy detail US$18 Check it out (here)!
	"OH, C'MON! LET'S HAVE FUNNN! IT'S TOO HOT TO FUSS!"... ABERCROMBIE & FITCH WOMENS ELISE DRESS Shown in white w/pattern US$78 Check it out (here)!
	"he reminds me of a rose..." abercrombie guys round mountain twill shirt Shown in red plaid US$39.50 Check it out (here)!
	"i'll push you into linen closets and out to sea in boat!"... abercrombie girls rebecca top Shown in navy stripe US$34.50 Check it out (here)!
	MR. SURFER, EXACTLY WHO ARE YOU ANYHOW?... HOLLISTER Co. DUDES VINTAGE LEATHER BELT Shown in brown w/pattern US$29.50 Check it out (here)!
	"AIN'T WE HAVIN' A PARTY?!"... HOLLISTER Co. BETTYS BEADED STRETCH CUFF BRACELET Shown in multi color US$17.50 Check it out (here)!
	"OH, I'M NOT ONE OF THOSE MODELS!"... GILLY HICKS PUSH EM UP BALCONET BRA Shown in navy US$39.50 Check it out (here)!

Photo Exclusives! | Abercrombie & Fitch Ashford, England, Outlet Store...

Outlet stores, it could be said, are like in existence in a parallel dimension. No one ever really speaks of them. It's like they don't even exist; though they do, mind you, set off, as if belonging to another realm, apart from your perception of the normal world of Abercrombie & Fitch in "canoe" and flagship stores...

On 9 May 2013, doors opened to the second Abercrombie & Fitch-branded location in the United Kingdom. For years, after the 2007 opening of the London flagship, the speculation of another A&F store opening in the UK was that of a possible high-tier "canoe"-type store as such seen in malls across America. With news of it received in mixture of excitement, confusion, and dismay, the A&F Ashford Outlet store – only about 60 minutes southeast of London – inaugurated as the follow-up opening to A&F London. But the greatest of all irony is that this retail spot also marked the opening of the first abercrombie kids location in the UK...with all the pomp and circumstance that an outlet store can make. Woo! ...Blesseth be thee, poor child. LOL

Normally, outlet stores receive the least of interest and attention...if any at all. However, because the dual A&F / abercrombie kids outlet at Ashford, Kent, was to be the second of an Abercrombie in the UK, there was indeed considerable more buzz than usual for such a type of retail store. See original post (here). Nevertheless, the opening came and went...as if in another dimension, yes...and nothing else came out of that.

Though given how connected and resourceful The Sitch on Fitch can be, we inevitably always end up delivering the exclusive goods! Thanks to our English correspondent Peter, THE HOTTEST BLOG now brings you mystery-quenching insights into England's dual A&F / abercrombie kids outlet (factory) store...

The combined sales space is one of the biggest of the shops at the Ashford Designer Outlets. There is a double-door entrance for Abercrombie & Fitch and its designated area, and for abercrombie kids separate, respectively. However, keep in mind that the kids range is merchandised in the main store and a not separate place. As everyone inquires about the pricing strategy, here's the dish on one example: the mens Shaw Pond Shirt (store price, £68 [US$105]; temporary online sale, £44.99 [US$69]; outlet price, £36.99 [US$51]). The closest currency swap approximation to that in the American market is a mens shirt (orig. price US$68 [£44]) on clearance for US$39.99 (£29.90). Reduction pricing varies, of course, even in one category; and womens is on par with mens in that regard. Obviously, you can also note some other prices in the awesome pictures above!

Oh, yeah, and the shopping bags are not so hot...

Anyway, stay FIERCE!

The Sitch on Fitch thanks its English correspondent Peter for his significant part in the development of this post. Images in this post are by Peter for The Sitch on Fitch, and they may not be used/altered without permission by the author. Images © Peter, The Sitch on Fitch. Written content © C.E.R., The Sitch on Fitch.

Monday Meme of the Week! | June 24...

Abercrombie & Fitch Taylor Swift Controversy Over Tee...

Taylor Swift at the 2013 Grammy Awards red carpet.  |  (image source)

The lead single to this all-new album-of-a-controversy is the replay of uproar across the media of “Swifties” in dire ire against Abercrombie & Fitch Co. These Swifties are none other than the golden hoards of fans of American country music artist, Taylor Swift. Perhaps you’ve heard of her? LOL. And perhaps you know, too, of her reputation for melodic, globe-charts topping tunes composed from authenticity of angst of some serious heartache breakups. Now with that in mind, consider this: what’s the harm in humor fun with “# more boyfriends than t.s.” ...Let’s just say, hypothetically, that somewhere in the hall of some American school, a half-wit kid proclaims, “Taylor got buuurrrnnneddd.” (To our international readers not familiar with good ole common American vernacular, to get “burned” is to get insulted). What’s not hypothetical is that, while she may not give it higher significance than it being another pathetic annoyance, her Swifties aren’t letting their girl be mocked in such a for-profit, inconsiderate manner.

If one thought breaking up with Taylor Swift was bad, hell hath no fury like a Swfity scorned. Thus, a storm began across Facebook and Twitter of an infuriated sort: yes, yet again flooding Abercrombie & Fitch of another high-tide of upset...again caused in light of the company’s handicap for reason principally marred by inebriation of its ideal of careless fun. A petition on change.org was even initiated, and the phone calls to A&F Public Relations became nothing short of expressive: “I think that this T-shirt was a huge waste of production,” phoned one girl featured by ABC News, “It is the most childish thing I have ever seen in my entire life. I cannot believe that you guys would go as low to do something like that.”

The offending tee as photographed instore.
Imgur/Getty Images (image source)

Abercrombie & Fitch soon enough placed this up on the line for all callers: “Thank you for calling Abercrombie & Fitch public relations. If you are calling regarding the Taylor Swift T-shirt, please note that this is no longer available.” As the Company assured, the tee shirt was brought out in February and circulated out after being marked down for clearance in mid-March. And that is incontrovertible for such is the lifespan of such a “humor tee”.

What A&F also assured through its official twitter account: “Hey #swifties we no longer sell the shirt. We [love] Taylor’s music and think she’s awesome.” (See tweet here). Abercrombie on Twitter: 397,000+. Taylor on Twitter: 29.6 million. Yeah, upsetting a greater mass with far reachable social media influence demands a nice apology.

The funny thing here, though, is that it is an abercrombie kids tee shirt. And that is something everyone is failing to mention and clarify. It's meant in a lighthearted manner. A little jabby, sure, but it is just a kids tee. Although, to be unbiased, you could also say that there would be parents with some mild objections to their child wearing a tee with such a context. But that is a different, and now irrelevant, matter... Another overblown and insignificant "scandal".

Stay FIERCE!

Photo Exclusives! | Abercrombie & Fitch Madrid Flagship Store: A Photographic Exploration...

Centric jewel to the Iberian peninsula, Madrid is a gem of magnetism out of vibrancy of culture-cool and primacy allure. Compelling by its own history, art, influence, and might, through the city's passionate pulsing veins course the multitudinous Madrilenian experiences of the then and now. And settled amid this envelopment of urban fascination is an outstanding all-American conquistador in synthesis within the exquisite Latin culture of its environment enamored. Abercrombie & Fitch, from its abode at 5 Plaza del Marques de Salamanca, is but another exceptional shine to this great, said-centric jewel...

Captured by our contributor Patrick Mooney, and edited by Editor-in-Chief C.E.R., The Sitch on Fitch presents to you an exclusive photographic exploration of A&F Madrid. Venture from the upper environs of this exceptional flagship store; and find yourself wandering on down the stately staircase, pass Bruce Sargeant's murals and statue, and become mesmerized by crystal clear privilege, in character, as casual and classic, as the only way you know to be Abercrombie & Fitch...

Click images to view larger!

Discover the complete collection of photos from the album, The Sitch on Fitch: A&F Madrid – A Photographic Exploration, on our Facebook page (here)! And are you also on Pinterest? ...Check 'em out (here) and pin your favorites!

Stay FIERCE!

The Sitch on Fitch thanks its contributor Patrick Mooney for his photographic contribution in the making of this project. Photos in this post, and from the complete album, are by Patrick Mooney for The Sitch on Fitch, edited by C.E.R., and they may not be used/altered without permission by the author. Photos © Patrick Mooney, The Sitch on Fitch. Written content © C.E.R., The Sitch on Fitch.

Comin' Up! Hollister Taikoo Li Sanlitun Beijing Store Opening June 29...

Mark your calendars for the opening of HCo三里屯太古里!

This summer, the great Northern Capital of the Middle Kingdom is getting its heat factor amped up to ultimate cool! Surf boards, hot lifeguards, and digital SoCal waves are all the rage in Beijing (北京) as denizens in awe await the impending opening of the second Hollister Co. store – the follow-up to the 2012 premier at the Galleria – in the bustling capital. Compelling by its own draw of culture and energy, Beijing is now to become the first city in mainland China (中国大陆) with more than one #SoChill spot of the iconic Southern Cali dream.

The blockbuster sequel to the SoCal fantasy will be debuting at the recently revamped Taikoo Li Sanlitun (三里屯太古里) mixed-use development in the Chaoyang District (朝阳区) of Beijing's city proper.

" Designed by a group of world-renowned architects lead by The Oval Partnership, Taikoo Li Sanlitun has an innovative open plan architecture inspired by the concept of courtyards and hutongs in China. Taikoo Li Sanlitun offers over 240 shops and restaurants, including flagship stores and lifestyle brands, and a wide range of regional and international cuisine, creating a unique shopping and dining experience rarely found in Beijing. " – Swire Properties

Opening on Saturday, June 29 (6月29日) at 10:00 (10点; China Standard Time), HCo Taikoo Li Sanlitun (store #31864, HCo.-CN) will be the fifth Hollister store opening in mainland China and the seventh overall in the greater People's Republic of China (中华人民共和国) when including the two stores in the Special Administrative Region of Hong Kong (香港特区).

Hollister Sanlitun, Spring 2013, captured by photographer Frank Yu.  |  (image source)
Check out his awesome photos in Beijing and follow him (here)!

The HOT lifeguards now out this week in promotion of the store!
Hollister Co. on Instagram.  |  (image source)

To all our Chinese-speaking readers, join the buzz with #SOCALBEIJING# if you're on China's Sina Weibo (新浪微博)!

Stay FIERCE!

Featured Goods of the Week! | June 18 through June 24...

	"NOW, DO YOU WANNA SIT ON THE SIDE OR DO YOU WANNA PLAY BALL?!... ABERCROMBIE & FITCH MENS CLASSIC BASEBALL CAP Shown in gray w/blue applique US$28 Check it out (here)!
	SHALL WE, NICK?... ABERCROMBIE & FITCH WOMENS JEWEL EMBELLISHED BRACELETS Shown in shine US$22-24 Check it out (here) and (here)!
	do the classic cool foxtrot!... abercrombie guys rugged spring flip-flops Shown in dark brown US$34.50 Check it out (here)!
	"we're going on a little trip. daddy's taking care of his two favorite girls..." abercrombie girls classic backpack Shown in navy US$49.50 Check it out (here)!
	"I HAD THE UNEASY FEELING GATSBY WAS WATCHING ME..." HOLLISTER Co. DUDES MISSION BEACH BOXERS Shown in blue stripe US$12.50 Check it out (here)!
	IT WAS THE DAY I GOT MY NEW SOCAL FLIP-FLOPS... HOLLISTER Co. BETTYS PRETTY EMBROIDERED FLIP-FOPS Shown in dark brown US$34.50 Check it out (here)!
	"SHE BLOSSOMED FOR HIM LIKE A FLOWER..." GILLY HICKS LA PEROUSE PERFUME Shown in 1.7 oz US$44 Check it out (here)!