LAUNCHED IN 2010, THE SITCH ON FITCH BECAME THE INSPIRED, RESPECTED BRAND OF PASSION OVER THE ACHIEVEMENTS AND PRESTIGE OF ABERCROMBIE & FITCH CO. (ADMIRATION FOR ITS PAST GOING BACK TO 1892 AND FOR THE MODERN-TIME HEIGHTS OF THE MIKE JEFFRIES ERA); IT WAS OFFICIALLY, POSITIVELY RECOGNIZED BY A&F HOME OFFICE BY APRIL 2012, WITH A DIRECT EMAIL TO THE EDITOR-IN-CHIEF, DURING ITS GROWTH AS THE ONE-OF-A-KIND, MULTINATIONAL ONLINE PUBLICATION, WITH HIGH-GRADE PRESENTATION WHICH EVOLVED OVER ITS RUN, FOR RELEVANT, UNIQUE, IN-DEPTH BUSINESS, CULTURE, AND STYLE CONTENT FOR THE COMMUNITY OF CUSTOMERS AND ASSOCIATES WORLDWIDE (MONTHLY PAGEVIEWS SURPASSED 110K BY AUGUST 2012); AND IT WAS FOLDED BY SEPTEMBER 2015 AFTER THE DECEMBER 2014 RETIREMENT OF MIKE JEFFRIES AND THE EDITOR-IN-CHIEF'S DISTASTE WITH THE FURTHER DEGRADATION OF THE COMPANY BY ITS NEW MANAGEMENT. WITH CONTENT BY THE PERSPECTIVE OF DEVOTED CUSTOMERS AND ASSOCIATES FROM AMERICA, EUROPE AND FAR EAST ASIA, THE SITCH ON FITCH (2010-2015) REMAINS AS A HISTORICAL, ZEITGEIST ONLINE PUBLICATION OVER THE FINAL YEARS OF THE MIKE JEFFRIES ERA. THIS SITE WILL BE REVAMPED SOON TO OFFICIATE AN INTELLIGENT ARCHIVE FOR THE USE OF ALL PARTIES INTERESTED IN THE CONTENT PUBLISHED DURING THE PUBLICATION'S ORIGINAL RUN.

Thursday, June 20, 2013

Comin' Up! Hollister Taikoo Li Sanlitun Beijing Store Opening June 29...

Mark your calendars for the opening of HCo三里屯太古里!
This summer, the great Northern Capital of the Middle Kingdom is getting its heat factor amped up to ultimate cool! Surf boards, hot lifeguards, and digital SoCal waves are all the rage in Beijing (北京) as denizens in awe await the impending opening of the second Hollister Co. store – the follow-up to the 2012 premier at the Galleria – in the bustling capital. Compelling by its own draw of culture and energy, Beijing is now to become the first city in mainland China (中国大陆) with more than one #SoChill spot of the iconic Southern Cali dream.

The blockbuster sequel to the SoCal fantasy will be debuting at the recently revamped Taikoo Li Sanlitun (三里屯太古里) mixed-use development in the Chaoyang District (朝阳区) of Beijing's city proper.

" Designed by a group of world-renowned architects lead by The Oval Partnership, Taikoo Li Sanlitun has an innovative open plan architecture inspired by the concept of courtyards and hutongs in China. Taikoo Li Sanlitun offers over 240 shops and restaurants, including flagship stores and lifestyle brands, and a wide range of regional and international cuisine, creating a unique shopping and dining experience rarely found in Beijing. " – Swire Properties

Opening on Saturday, June 29 (6月29日) at 10:00 (10点; China Standard Time), HCo Taikoo Li Sanlitun (store #31864, HCo.-CN) will be the fifth Hollister store opening in mainland China and the seventh overall in the greater People's Republic of China (中华人民共和国) when including the two stores in the Special Administrative Region of Hong Kong (香港特区).



Hollister Sanlitun, Spring 2013, captured by photographer Frank Yu.  |  (image source)
Check out his awesome photos in Beijing and follow him (here)!


The HOT lifeguards now out this week in promotion of the store!
Hollister Co. on Instagram.  |  (image source)


To all our Chinese-speaking readers, join the buzz with #SOCALBEIJING# if you're on China's Sina Weibo (新浪微博)!

Stay FIERCE!
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