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Saturday, June 22, 2013

Abercrombie & Fitch Taylor Swift Controversy Over Tee...

Taylor Swift at the 2013 Grammy Awards red carpet.  |  (image source)
The lead single to this all-new album-of-a-controversy is the replay of uproar across the media of “Swifties” in dire ire against Abercrombie & Fitch Co. These Swifties are none other than the golden hoards of fans of American country music artist, Taylor Swift. Perhaps you’ve heard of her? LOL. And perhaps you know, too, of her reputation for melodic, globe-charts topping tunes composed from authenticity of angst of some serious heartache breakups. Now with that in mind, consider this: what’s the harm in humor fun with “# more boyfriends than t.s.” ...Let’s just say, hypothetically, that somewhere in the hall of some American school, a half-wit kid proclaims, “Taylor got buuurrrnnneddd.” (To our international readers not familiar with good ole common American vernacular, to get “burned” is to get insulted). What’s not hypothetical is that, while she may not give it higher significance than it being another pathetic annoyance, her Swifties aren’t letting their girl be mocked in such a for-profit, inconsiderate manner.

If one thought breaking up with Taylor Swift was bad, hell hath no fury like a Swfity scorned. Thus, a storm began across Facebook and Twitter of an infuriated sort: yes, yet again flooding Abercrombie & Fitch of another high-tide of upset...again caused in light of the company’s handicap for reason principally marred by inebriation of its ideal of careless fun. A petition on change.org was even initiated, and the phone calls to A&F Public Relations became nothing short of expressive: “I think that this T-shirt was a huge waste of production,” phoned one girl featured by ABC News, “It is the most childish thing I have ever seen in my entire life. I cannot believe that you guys would go as low to do something like that.”

The offending tee as photographed instore.
Imgur/Getty Images (image source)
Abercrombie & Fitch soon enough placed this up on the line for all callers: “Thank you for calling Abercrombie & Fitch public relations. If you are calling regarding the Taylor Swift T-shirt, please note that this is no longer available.” As the Company assured, the tee shirt was brought out in February and circulated out after being marked down for clearance in mid-March. And that is incontrovertible for such is the lifespan of such a “humor tee”.

What A&F also assured through its official twitter account: “Hey #swifties we no longer sell the shirt. We [love] Taylor’s music and think she’s awesome.” (See tweet here). Abercrombie on Twitter: 397,000+. Taylor on Twitter: 29.6 million. Yeah, upsetting a greater mass with far reachable social media influence demands a nice apology.

The funny thing here, though, is that it is an abercrombie kids tee shirt. And that is something everyone is failing to mention and clarify. It's meant in a lighthearted manner. A little jabby, sure, but it is just a kids tee. Although, to be unbiased, you could also say that there would be parents with some mild objections to their child wearing a tee with such a context. But that is a different, and now irrelevant, matter... Another overblown and insignificant "scandal".

Stay FIERCE!