LAUNCHED IN AUGUST 2010, 'THE SITCH ON FITCH' TITLE SEIZED PUBLISHING IN SEPTEMBER 2015. AN INTELLIGENT, NAVIGABLE ARCHIVE WILL BE MADE AVAILABLE SOON. FOR THE LATEST ON ABERCROMBIE & FITCH BRAND, VISIT @ABERCROMBIE.TSOF ON INSTAGRAM. THANK YOU.

Thursday, May 30, 2013

Abercrombie and Gatsby Summer 2013 “Cool, Beautiful Shirts” Fun!

The iconic shirts scene in Baz Luhrmann's The Great Gatsby (2013).
Imagery used for illustrative purposes only.  |  (images source)
2013 Bazmark Film III Pty Limited
One of the most memorable pieces from The Great Gatsby is Daisy’s awe over Gatsby and his “beautiful shirts.” In Baz Luhrmann’s film adaptation, Gatsby (Leonardo DiCaprio) spiritedly throws his shirts off of his room’s mezzanine shelves and into the air to fall graciously all around a much joyously amused Daisy (Carey Mulligan)! You can just imagine how their hearts must have been fluttering in mutual, liberated happiness. Then, later on in the film, as the plot approaches the turn of the tide, Daisy utters to Jay...



YOU ALWAYS LOOK SO COOL.
THE MAN IN THE COOL,
BEAUTIFUL SHIRTS.



So epic. LOL

And so in that light, we at The Sitch on Fitch are gonna have some exciting fun of our very own! Guys and girls, send in to The Sitch on Fitch your photo(s) of your favorite, cool, beautiful Abercrombie, Hollister, and Gilly Hicks shirts to be featured all summer long! Just take a cool pic of your favorite(s) and send in as you wish. Incoming featured photos will be showcased on our Facebook page and every weekend on THE HOTTEST BLOG!

What are you waiting for? Get creative, have fun, and have your favorite shirt(s) featured! Submit by emailing THE HOTTEST BLOG at thesitchonfitch@aol.com OR by messaging us on our Facebook page by clicking on the “message” button. Include the year the shirt(s) is from, the brand, and your country and your first name. Can’t wait to see what you come up with!

Stay peppy FIERCE, and keep partying!



"AberGastby: Cool, Beautiful Shirts" – THE RULES

ONLY button-down shirts from guys; and button-down shirts and fashion “tops” from women. NO tees. Shirts may be from Abercrombie & Fitch, abercrombie kids, Hollister Co., Gilly Hicks, and RUEHL No.925. Shirts do not have to be from this season or year. Shirts can be from whatever year, though in quality condition.

Photo(s) may only be of your favorite shirt(s). You do not have to be in the photo(s). Get creative. Just have fun making your photo(s). Nice photo(s). You may submit as many photos as you want. Any photo(s) you submit MUST be photo(s) YOU made/own. By submitting, you are giving The Sitch on Fitch automatic consent to use the photo(s) on our site and social media network.

Tuesday, May 28, 2013

Featured Goods of the Week! | May 28 through June 3...







SWIMMIN' WITH
MR. GATSBY...

ABERCROMBIE & FITCH MENS
SILVER LAKE SWIM
Shown in navy and white stripe
US$50

Check it out (here)!






AND I LIKE LARGE PARTIES...

ABERCROMBIE & FITCH WOMENS
HARLEY SHINE TEE
Shown in navy
US$30

Check it out (here)!






make an entrance, turn 'em heads...

abercrombie guys
abercrombiecool cologne
Shown in 1.0oz
US$30

Check it out (here)!






summer, oh, so wonderful...

abercrombie girls
tessa shine skirt
Shown in white w/metallic shine
US$59.50

Check it out (here)!






ON THE SHORE,
THE GREEN LIGHT...

HOLLISTER Co. DUDES
CLASSIC BEACH FLIP-FLOPS
Shown in light green
US$17.20

Check it out (here)!






SOCAL BETTY AT WEST EGG...

HOLLISTER Co. BETTYS
HOLLISTER BEACH TOWEL
Shown in blue print
US$19.50

Check it out (here)!






TO WRITE ALL THOSE ADDRESSES...

GILLY HICKS
LIP COLOR - SHEER PEACH
Shown in very light pink
US$12

Check it out (here)!



Friday, May 24, 2013

Aimee in America | GH Gatsby

Hey Fashionable Dudes&Bettys!

...I had that familiar conviction that life was begining over again with summer


1. Even GH ♥'s Gatsby.. Gilly Hicks Gatsby tees (left, middle, right). All with shine details. These tees make cute references to the fabulous film, like GH had done for "Mean Girls" a month or so ago.

2. And of course more glam sparkle.. A&F Shine Detail Skirts. The Natalie Shine is a sweet eyelet skirt with beaded embellishment and sequin at the hem. The Alexis Shine sparkles with all-over sequin. And the Molly Shine has a subtle all-over floral pattern with hidden gold foil floral detail on the interior.

3. And yummy fragrance.. A&F Wesgate Prep Body Mist&Lotion. Fragrance of orange zest, sugar crystal (like rock candy), and vanilla blossom with undertones of raspberry&cream and sandalwood&amber.

Happy Weekend,
Stay Fabulous&FIERCE!
xoxo Aimee ♥

Friday, May 17, 2013

Karlie Kloss for 'The Great Gatsby' Vogue Australia, May 2013, Collector's Edition...

Previous abercrombie kids model, and now one of the fashion’s supermodels, Karlie Kloss, for Vogue Australia, May 2013, highlighting awesome Gatsby fever!


Click image to view larger!





Karlie for abercrombie kids in the mid-2000s...









Check out The Sitch on Fitch’s exclusive Models Profiled! post on our girl Karlie, (here)!

Stay peppy FIERCE, old sport!

Thursday, May 16, 2013

Abercrombie & Fitch and The Great Gatsby – Part One: Swingin' New York...

New York City, 1922, as brought to life in Baz Luhrmann’s The Great Gatsby (2013).
Image used for illustrative purposes only.  |  (image source)



NEW YORK, 1922.
THE BUILDINGS WERE HIGHER.
THE PARTIES WERE BIGGER...
THE RESTELESSNESS APROACHED HYSTERIA.



...So croons American actor Tobey Maguire as the narrator, character Nick Carraway, of Australian filmmaker Baz Luhrmann’s epic 3D extravaganza, The Great Gatsby. Based on the 1925 Great American Novel by author F. Scott Fitzgerald, the explosive tale takes place in the Summer of 1922 in the environs of New York City and its stoked denizens’ haunts...

The decade of the 1920s is memorably recalled as the extravagant “Roaring Twenties” and as the “Jazz Age” – a term coined by Fitzgerald himself. (In French, it was known as les années folles, “the crazy years”). Jazz, revolutionary music of vibrant African-American origins, was all the rage and sweeping the world, old sport! Being sexy and fun bloomed in unprecedented attitude, among the youthful, as social restraints loosened and the age “generation gap” became obviously pronounced for the first time in society – were you in your 20s and 30s in the 1920s, then your parents would have been youths of the Victorian era. “None of the Victorian mothers – and most of them were Victorian – had any idea how casually their [grown children] were accustomed to being kissed,” wrote Fitzgerald in This Side of Paradise (1920). The Roaring Twenties were the post-World War I period of avant-garde zest: unparalleled prosperity rising of primary economies around the world; New York City becoming the most populated city on the planet, overtaking London, and buildings going up to heights unlike never before; swingin’ cool music and dance, roaring cars, the flourishing of radio and film; sweeping prevalence of electric goods; the rise of “celebrities” (a fascination of Fitzgerald’s); and the flapper-chic girls and hot guys (“sheiks”) making ‘em peppy parties the bee’s knees! Good times...good ole times!

The incredible Roaring Twenties were to be the final period of the historic Ezra Fitch at the helm of Abercrombie & Fitch Co. By the Jazz Age, Abercrombie & Fitch was epic as arguably the world’s grandest sporting goods store. Situated inside its historic location on Madison Avenue, on the corner of Madison and East 47th Street, Abercrombie & Fitch, with its established reputation, had come to even outfit our great American President Theodore “Teddy” Roosevelt (who wasn’t in office by the ‘20s) for his African safari. (Many others of history’s great figures would pass as clients of A&F in subsequent years: Amelia Earhart, Earnest Shackleton, Roald Amundsen and Admiral Richard Byrd, and the "Duke of Wellington"). Every American President after Teddy, and up to Gerald Ford, is said to have been outfitted by A&F in some manner, and this would, thus, perhaps include President Harding who was incumbent in 1922 by the time-setting of Gatsby. Also memorably of the decade, New York had thrown a “most jubilant parade for Charles Lindbergh, the shy young pilot who, F. Scott Fitzgerald wrote, had seemingly nothing to do with his generation except allowing us to dream once more of our greatest possibilities.” Abercrombie & Fitch outfitted Lindberg for his historic transatlantic flight, from New York to Paris nonstop, which took off in the morning of 20 May 1927 and concluded famously the following day. It was under Ezra during the 1920s that Abercrombie & Fitch also historically introduced the Chinese game of Mahjong (麻將) in the United States, and becoming the center of the nation’s craze; it became the place in New York to “thumb one’s nose” at Prohibition laws in America (a national ban on the sale, production, and transportation of alcohol; though not illegal in private ownership and consumption of it) by buying a stylish flask; and it opened its first Summer-only location in Hyannis, Massachusetts, for yachting! Incidentally, as history would have it, Ezra retired from Abercrombie & Fitch in 1928 months before the onset of economic collapse, the Great Depression, and the end of the exuberant Jazz Age party that was New York and the world.

Take a look at New York City as it would have been like during the time of Ezra Fitch’s Abercrombie & Fitch and F. Scott Fitzgerald’s The Great Gatsby (though you can see much more of it in awe-inspiring, epic 3D by going to the movies, and partying with Gatsby, with your friends!)...






























NEW YORK CITY,
TAKE A BITE
AND SUBWAY DOWN TO
DANCE ALL NIGHT! ”






Stay peppy FIERCE, old sport!

Images in this post are low-res screenshots, of Baz Luhrmann’s The Great Gatsby, used for illustrative purposes only. Images © Warner Bros. Written content © The Sitch on Fitch. Plagiarism prohibited.

Tuesday, May 14, 2013

We Love Bruce! | Bruce Weber Joel Edgerton Photos for L'Uomo Vogue...

In our second installment of the WE LOVE BRUCE! series of posts, we highlight photos, by our beloved photographer, of Australian actor Joel Edgerton – the man plays Tom Buchanan in Baz Luhrmann's The Great Gatsby! – as published for L'Uomo Vogue, March 2012, as one of the many Gatsby features in publishing in anticipation for the great film...





























Stay peppy FIERCE!

Hollister Bondi Junction, Sydney!

Hey Dudes and Betty's!

So Hollister opened in Sydney last Thursday, and it was pretty awesome! This is the second Hollister store in Australia, the first being in Westfield Doncaster, Melbourne, which was covered last week. I've managed to get hold of a few photos of the opening from the Westfield Bondi Junction Facebook Page and their Instagram. Check them out below!


The exterior looks pretty awesome, right!?
'Hey! Welcome to the pier' ;)
The #HottestLifeguards didn't disappoint!
This is the 2nd Australian store! #HCoDownUnder
The opening was pretty #FIERCE!


Check back soon for the opening of A&F Ashford! 

Stay FIERCE!
~Cameron

Saturday, May 11, 2013

Roaring Twenties Collegiate Humor...





THEY DON’T DRINK,
THEY DON’T PET,
THEY HAVEN’T
BEEN TO COLLEGE YET!





[FIRST POPPA]: “DO YOU
THINK YOUR SON WILL SOON
FORGET ALL HE LEARNED
AT COLLEGE?”

[SECOND POPPA]: “I HOPE SO;
HE CAN’T MAKE A LIVING NECKING!





MARRIAGE IS AN INSTITUTION.
MARRIAGE IS LOVE.
LOVE IS BLIND.
THEREFORE, MARRIAGE IS AN
INSTITUTION FOR THE BLIND.





WE CALL HER MARIGOLD...
BECAUSE THAT IS WHAT
SHE’S TRYING TO DO.





MORONICA THINKS THE
POSTAGE STAMP IS A DANCE.”

“WELL, LETTER!”





“I’M A MUTE.”

“YOU DON’T SAY.”





“BUSY?”

“NO. YOU BUSY?”

“NO.”

“THEN LET’S GO TO CLASS!





“DO YOU FELLOWS WASH
YOUR OWN CLOTHES AT THE HOUSE?”

“HECK, NO.”

“WELL, WHAT’S THAT
WASHING MACHINE FOR?”

“THAT’S NO WASHING MACHINE.
THAT’S OUR COCKTAIL SHAKER!





SHE WAS SO DUMB
SHE WONDERED HOW
ELECTRIC LIGHT POLES
GREW IN A STRAIGHT LINE.





HE MAY BE AN ARTIST,
BUT HE SELDOM DRAWS
THE LINE.





What you’ve just finished reading are select, revised humor pieces from the magazine, College Humor... In 1922, a young guy named N.H. Swanson graduated from college. The following year, he began College Humor as a periodical anthology of collegiate humor from campuses across America. Going for 35 cents a pop – what was a pricy sum for such a publication back then – it went on to gain a circulation of about 800,000 and was quite the success. Ironically, the thing was mostly filled with moronic humor and cheesy puns...and you can definitely tell of a distinct sexism characteristic of the time. But, as Life Time Books’ This Fabulous Century: The Roaring Twenties (1969) states, “A certain amount of genuine wit, however, did sometimes glimmer feebly in College Humor.” And thus you get The Sitch on Fitch’s selection of pieces in this post.

By the way, “petting” or “to pet” meant to caress intimately; “necking” or “to neck” meant the same thing.

School is out, party at Abercrombie and ole Gatsby’s, and have a fashionable joke or two in hand!

Stay peppy FIERCE, old sport!

Friday, May 10, 2013

Letter from the Editor! | The Greatest All-American Summer...

Leo in the title role of Jay Gatsby for Baz Luhrmann’s The Great Gatsby (2013).
Image used for illustrative purposes only.  |  (image source)
My FIERCE ladies and gentlemen! In full splendor of explosive gaiety and ostentatious thrills of fun, the Greatest All-American Summer has officially kicked off! For the first time since its 1925 publication, The Great Gatsby – a Great American Novel as the zeitgeist of the towering era of the Roaring Twenties – is now at the forefront of global excitement, this Summer 2013, with the release of filmmaker Baz Luhrmann’s groundbreaking film adaptation of the great work. All-American in spirit, author F. Scott Fitzgerald’s masterpiece tale, due to social, cultural, political, and economic circumstances, is relevant now more than ever before as the embodiment of its era in parallel to our own; and Luhrmann has brought to us the epic fairytale, into the 21st century, as a 3D anachronistic extravaganza of sublime vision and feel...too well bridging the cultural and emotional gap between the 1920s and today.

In honor of this exceptional and wholly historic occasion, The Sitch on Fitch is celebrating Abercrombie-style and all that jazz! This Summer 2013 is all about AberGatsby! on THE HOTTEST BLOG...parties, privilege, and all-American cool taking the planet by storm, old sport! Throughout the following period, you’ll enjoy exclusive pieces exploring the incredible world of the swingin’ Jazz Age and Abercrombie & Fitch in a way never before been conceived. I’d love to tell you more, but I’ll let you “oooh!” as the gems start rolling out. Though in risk of being cheesy, I’ll say this in use of cool ole 1920s slang: They sure are the bee’s knees! (And you’ll find that I took liberty in usage of other darb terms of Jazz Age vernacular). :D

Personally, you’ve no idea how stoked I am for this film adaptation. For many reasons, really: the anachronism, the sublimity of the director’s vision, the careless affluence, and the romanticism, aspirations, drama, and tragedy of it all. The parties themselves are a total whoopee of flapper-chic gals and ‘20s sheik fellas! ;) ("Sheiks" being what you called hot guys back in the day). Oh, and the actors: everyone’s favorite golden boy Leo DiCaprio (Jay Gatsby); Carey Mulligan (Daisy Buchanan, Jay’s love obsession); Tobey Maguire (Nick Carraway, Daisy’s cousin and narrator of the story), Joel Edgerton (Tom Buchanan, Daisy’s husband); Elizabeth Debicki (Jordan Baker, Daisy’s close friend), Isla Fisher (Myrtle Wilson, Tom’s extramarital affair), and Jason Clarke (George Wilson, Myrtle’s husband)...everyone incontrovertibly spiffy-perfect in role! However, I am most obsessed, principally of all, because I feel I emotionally relate to each main character – Jay, Daisy, Nick, Tom, Jordan... – strongly on some level. Or rather, it is almost as if each character is but a fraction of my entirety. Honestly, I find that The Great Gatsby is the most quotable source for me. It’s the idealized tale of the American Dream, of unbalanced privilege, of illusionary love, of restlessness, and, oh, of what can happen...and that time moves on in flair of indifference.

I first saw the premier trailer for the film back in late-May 2012. Was that hip-hop playing to 1920s privileged merriment?! :o Indeed, they were the seductively dark beats of “No Church in the Wild” by Jay-Z and Kanye West. And then came Jack White’s screeching cover of U2’s “Love is Blindness” totally capturing the raw romance and drama of the tale. Very lucky you can’t break the YouTube replay button: I was enraptured! I was a little disappointed when the film release was pushed back from its original Christmas Day 2012 date...and on to 10 May 2013. But it was a fleeting moment of letdown because a summer premier was, regardless, the perfect time. And so the Summer of Gatsby was to be!

My Gatsby fever was soaring by March as I began to keep up with every article and promotional material released. Florence + The Machine’s “Bedroom Hymns” became my tune of the moment from the second trailer: “This is his body...this is his love...And I can’t get enough...” Daisy rising from the sofa and peaking over her diamond-jeweled wrist... Tom riding on the eloquent-green grounds of his classically swanky Long Island, NY, mansion, swinging his polo club, and sending the ball high up in the clear blue sky... ”Gatsby? What Gatsby?” ...Just powerful. And then came the third trailer: purely beautiful, the main trailer, and my favorite over all. Oh, and TV spots with my heart fluttering every time I saw one. (Like this one)! The promotional singles releases, too, from the much-raved soundtrack: “A Little Party Never Killed Nobody (All We Got)" (Fergie feat. Q-Tip & GoonRock), “Over the Love” (Florence + The Machine), “Young & Beautiful” (Lana Del Rey), and “Into the Past” (Nero) were my favorites before the full album release on May 7. (I’ve taken a recent liking to the Beyoncé and André 3000 cover of Amy Winehouse’s “Back to Black”). So charged, could my heart literally explode out of my chest? Everything leading up to today...everything has been a joy to discover and relisten...reread...rewatch... In the words of Carey Mulligan’s surely-to-be-iconic Daisy Buchanan, “These things excite me so!”

One thing that I must dutifully note is how scandalous this film adaptation has been in regards to literary and cultural purists. Jay-Z as music producer for a film all about the Jazz Age?! Hell yes. (More about this complicated topic in a later post). Australian Oscar-winner costume designer Catherine Martin collaborating with Italian designer Miuccia Prada for the films clothing pieces? Filming in Australia? And adding “insult” to “injury” to all purists, an Australian director with a knack for rebellious anachronism. The adaptation of the Great American Novel should have been a glorious all-American production with the music of the period? Such a purist movie would have been a box office bomb. The way things came to be for this 2013 adaptation of The Great Gatsby are beautifully fitting because they reflect the modern spirit of author Fitzgerald in the most authentically natural and all-American way for the 21st century...and you can’t get any more pure to the original source than that. An essence that transcends time...and it has finally been captured in film relevantly ingenious for the first time. It used to be said that The Great Gatsby was impossible to authentically capture in film. But the day came when a man named Baz Luhrmann saw, with his illustrious vision, the reality of the elusive authenticity of this transcendent essence. There is a furthermore incredible connection between the ages that you only could have gotten with the exceptional elements that came to be. As Fitzgerald’s literary classic became the zeitgeist of 1920s America, so is to be Luhrmann’s 3D film adaptation on the parallels of the 1920s and the now early-21st century, globally-integrated world. It’s all significant in a plethora of forms.

What’s also pretty cool? Never have the cultural connections between the United States and Australia ever been so profoundly at play. Last year, it was all about London as the center of England’s soul and all that was happening in 2012. But 2013 has become the year all about Australia. What’s happened so far? One of our most beloved TV personalities, Ellen DeGeneres, took a trip to Ozland for the first time in March; the sequel to Finding Nemo (2004; a movie she stars in), Finding Dory (2015), was incidentally announced by Pixar Studios after years of speculation; and the fantasy of Southern California, Hollister Co., finally arrived Down Under in late-April, mates! Now, one of Australia’s arguably best filmmakers has brought to life, in revolutionary zeal, The Great Gatsby – one grand, sweeping, cinematic Summer 2013 party all around the world. Ah, how I love me some Aussie Baz-jazz!

So in conclusion, I leave you off with this... Fantasy. The central sentiment of everything we live and breathe. The fantasy of an emotion...how this plays profoundly in our aspirations...and how it comes in hand with escapism; but how we must all keep in mind that, eventually, we must go home to reality. Or do we? It resonates in our dreams. It resonates in The Great Gatsby. It resonates in you whenever you walk into your favorite Abercrombie & Fitch Co. store. ...Different circumstances in different settings, but it’s the same ole thumpin’ tune every time in your heart...



“ A LITTLE PARTY
NEVER KILLED NOBODY.
SO WE’ GON’ DANCE UNTIL WE DROP! ”



Stay peppy FIERCE...
...and see you at Gatsby’s where I’ll be summering all season long! ;D



C.E.R.
Editor-in-Chief
The Sitch on Fitch

Aimee in America | Fabulous Holiday Fashion

Hey Fashionable Dudes&Bettys!

Great Gatsby has finally premiered here in the States. And finals week for universities/other schools are finishing or will be within a month. So I think we can officially start Summer!




1. The Mia and Jody Lace Dresses (US$78). The Mia in both white and navy has all-over floral patern. And the Jody Lace has all-over lace

2. Skinny Leather Belt (US$28).

3. Pretty Summer Scarf and Cute Vintage Scarf (US$34). The pretty summer scarf has cute tassels and a mixed plaid pattern. And the cute vintage scarf is an infinity scarf with a mixed floral and stripe pattern.

4. Kitteredge Prep Body Lotion and Body Mist (US$15 / 2 for US$20). Fragrance of peach, freesia, and blonde woods with undertones of apple, kiwi, jasmine, and vanilla.

Happy Weekend,
Stay Fabulous&FIERCE!
xoxo Aimee ♥

Monday, May 6, 2013

Hollister & Gilly Hicks Outlet, Freeport Braintree, UK!

Hey Dudes & Bettys! How are y'all?

Hollister and Gilly Hicks opened at Freeport Braintree on the 8th April 2013! Not only is it a joint store, but it's a joint OUTLET store! There was a massive queue on the opening day, so I'll show you the pictures I found on the Freeport Braintree Facebook Page (here).

Hollister & GH in one store? Yes please! ;)
Another #SoCal Opening!
Plenty of Eager Customers!
Sydney & California in One Place!
"Hey, Welcome to the Pier!" ;)

 So if you're nearby, go check it out as there are a whole lot of bargains to be found!
The store can be found at Units 7,8 and 9.
 Here's a link to the location

I was at the Hollister in Braehead Shopping Centre, Glasgow over the weekend, so I managed to get a few photos of the store; 




The Abercrombie & Fitch outlet at Ashford Designer Outlet, will also be an Abercrombie Kids Outlet! It will be in units 87-92, which have a combined retail space of 8000 sq ft. The store will employ 150 staff. David Maddison, Centre Manager at Ashford Designer Outlet, said: "We are thrilled to welcome Abercrombie & Fitch to McArthurGlen Designer Outlets, in what is their first venture in the European designer outlet market. We are sure that Abercrombie & Fitch will be a huge hit with our fashion-loving shoppers, seeking the signature Abercrombie & Fitch style."


And remember that Hollister @ Westfield Bondi Junction, Sydney opens today, along with the A&F outlet at Ashford Outlet Village! We'll have both openings covered, so check back soon!


Stay FIERCE!
~Cameron