LAUNCHED IN 2010, THE SITCH ON FITCH BECAME THE INSPIRED, RESPECTED BRAND OF PASSION OVER THE ACHIEVEMENTS AND PRESTIGE OF ABERCROMBIE & FITCH CO. (ADMIRATION FOR ITS PAST GOING BACK TO 1892 AND FOR THE MODERN-TIME HEIGHTS OF THE MIKE JEFFRIES ERA); IT WAS OFFICIALLY, POSITIVELY RECOGNIZED BY A&F HOME OFFICE BY APRIL 2012, WITH A DIRECT EMAIL TO THE EDITOR-IN-CHIEF, DURING ITS GROWTH AS THE ONE-OF-A-KIND, MULTINATIONAL ONLINE PUBLICATION, WITH HIGH-GRADE PRESENTATION WHICH EVOLVED OVER ITS RUN, FOR RELEVANT, UNIQUE, IN-DEPTH BUSINESS, CULTURE, AND STYLE CONTENT FOR THE COMMUNITY OF CUSTOMERS AND ASSOCIATES WORLDWIDE (MONTHLY PAGEVIEWS SURPASSED 110K BY AUGUST 2012); AND IT WAS FOLDED BY SEPTEMBER 2015 AFTER THE DECEMBER 2014 RETIREMENT OF MIKE JEFFRIES AND THE EDITOR-IN-CHIEF'S DISTASTE WITH THE FURTHER DEGRADATION OF THE COMPANY BY ITS NEW MANAGEMENT. WITH CONTENT BY THE PERSPECTIVE OF DEVOTED CUSTOMERS AND ASSOCIATES FROM AMERICA, EUROPE AND FAR EAST ASIA, THE SITCH ON FITCH (2010-2015) REMAINS AS A HISTORICAL, ZEITGEIST ONLINE PUBLICATION OVER THE FINAL YEARS OF THE MIKE JEFFRIES ERA. THIS SITE WILL BE REVAMPED SOON TO OFFICIATE AN INTELLIGENT ARCHIVE FOR THE USE OF ALL PARTIES INTERESTED IN THE CONTENT PUBLISHED DURING THE PUBLICATION'S ORIGINAL RUN.

Friday, May 24, 2013

Aimee in America | GH Gatsby

Hey Fashionable Dudes&Bettys!

...I had that familiar conviction that life was begining over again with summer


1. Even GH ♥'s Gatsby.. Gilly Hicks Gatsby tees (left, middle, right). All with shine details. These tees make cute references to the fabulous film, like GH had done for "Mean Girls" a month or so ago.

2. And of course more glam sparkle.. A&F Shine Detail Skirts. The Natalie Shine is a sweet eyelet skirt with beaded embellishment and sequin at the hem. The Alexis Shine sparkles with all-over sequin. And the Molly Shine has a subtle all-over floral pattern with hidden gold foil floral detail on the interior.

3. And yummy fragrance.. A&F Wesgate Prep Body Mist&Lotion. Fragrance of orange zest, sugar crystal (like rock candy), and vanilla blossom with undertones of raspberry&cream and sandalwood&amber.

Happy Weekend,
Stay Fabulous&FIERCE!
xoxo Aimee ♥
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