LAUNCHED IN 2010, THE SITCH ON FITCH BECAME THE INSPIRED, RESPECTED BRAND OF PASSION OVER THE ACHIEVEMENTS AND PRESTIGE OF ABERCROMBIE & FITCH CO. (ADMIRATION FOR ITS PAST GOING BACK TO 1892 AND FOR THE MODERN-TIME HEIGHTS OF THE MIKE JEFFRIES ERA); IT WAS OFFICIALLY, POSITIVELY RECOGNIZED BY A&F HOME OFFICE BY APRIL 2012, WITH A DIRECT EMAIL TO THE EDITOR-IN-CHIEF, DURING ITS GROWTH AS THE ONE-OF-A-KIND, MULTINATIONAL ONLINE PUBLICATION, WITH HIGH-GRADE PRESENTATION WHICH EVOLVED OVER ITS RUN, FOR RELEVANT, UNIQUE, IN-DEPTH BUSINESS, CULTURE, AND STYLE CONTENT FOR THE COMMUNITY OF CUSTOMERS AND ASSOCIATES WORLDWIDE (MONTHLY PAGEVIEWS SURPASSED 110K BY AUGUST 2012); AND IT WAS FOLDED BY SEPTEMBER 2015 AFTER THE DECEMBER 2014 RETIREMENT OF MIKE JEFFRIES AND THE EDITOR-IN-CHIEF'S DISTASTE WITH THE FURTHER DEGRADATION OF THE COMPANY BY ITS NEW MANAGEMENT. WITH CONTENT BY THE PERSPECTIVE OF DEVOTED CUSTOMERS AND ASSOCIATES FROM AMERICA, EUROPE AND FAR EAST ASIA, THE SITCH ON FITCH (2010-2015) REMAINS AS A HISTORICAL, ZEITGEIST ONLINE PUBLICATION OVER THE FINAL YEARS OF THE MIKE JEFFRIES ERA. THIS SITE WILL BE REVAMPED SOON TO OFFICIATE AN INTELLIGENT ARCHIVE FOR THE USE OF ALL PARTIES INTERESTED IN THE CONTENT PUBLISHED DURING THE PUBLICATION'S ORIGINAL RUN.

Friday, November 30, 2012

An A&F and Hollister Girl in America! | Dazzling Shine Details for the Winter...

Image for the Shine Details collection at Abercrombie & Fitch, abercrombie.com

Hey Bettys! Can you believe it's already December tomorrow?

The holiday season officially started last week with Black Friday here in America. And Abercrombie and Hollister's glittering 'Shine Details' collections are perfect for December leading up to Christmas and New Year's. This collection of sparkle and shine embellishments is gorgeous in gold, silver, winter white, and grey and includes many of the Fall/Winter 2012 trends.

A&F Jessa Shine tank, US$58
abercrombie.com
My favorites from the collection are the shine tank tops. Many of the tank tops are sheer, lightweight, and either all over lace or have lace detail at the neckline. And all are supersoft. Some of the super cute details on a few of the tops are peter pan collars, empire waists, subtle ruffles, and peplum. The 'shine details' are sparkly pearls and beading for the necklines, hems, and/or embroidery.

I love the white and gold, all over lace, and scalloped trim Jessa Shine tank. The peter pan collar with the shine detail is so fabulous. Since the top is already dazzling, keep the rest of your outfit totally simple with a pair of dark wash super skinny jeans, a pair of flats, and your favorite A&F fragrance.


A&F Skinny, flagship item, US$88
abercrombie.com
8 perfume, US$40
abercrombie.com

I adore A&F's 8 Perfume right now. The peach, ginger, and jasmine is alluring and perfect for the holidays.

What are your favorites from the Shine Details collections at Abercrombie and Hollister? And how do you style them?

Let me know in the comments below.

Until next Friday...
Stay Fabulous & FIERCE!
♥Aimee

Wednesday, November 28, 2012

A Hollister Girl in England! | Ready to Get Festive?

Hey readers! It's just under a month till Christmas so I thought I'd do a few weeks of outfits to count down to the big day to help make your Christmas shopping just a little bit easier...

This week, I'll focus on formal Christmas parties. Imagine this: you and your colleagues have booked a table at a swanky restaurant; you know you'll enjoy it but before you can you have to find the perfect outfit! But how can you when you're stressing out over how to look both classy yet cute? Well, I'm here to help! Here's my pick of outfits to help you keep cool:

'Morgan' dress in dark green. | Abercrombie & Fitch
Hollister's 'Addison' fragrance
'Embellished Bracelet'

This outfit will help you make a splash while looking effortless. Try pairing a 'Morgan' dress in a flattering colour with matching black tights, bag and flats for a modest yet stunning look. Accessorize with Hollister's new range of bracelets and don't forget a spray of your favourite scent like Hollister's Addison to complete your ensemble.

And don't think I've forgotten the guys!

'Jay Range' shirt
'Heritage Leather Belt'














Try an Abercrombie 'Jay Range' shirt paired with a tie and your favourite smart trousers for a dashing look this festive season. Don't forget to add a 'Heritage Leather Belt' and some FIERCE cologne to complete the look.

Hope this helps to sort out some of your shopping dilemmas and gives you a styling idea! See you next week!

Tuesday, November 27, 2012

Featured Goods of the Week! | November 27 through December 3...






IVY LEAGUER DREAMING OF HOME FOR THE HOLIDAYS...

ABERCROMBIE & FITCH MENS
SOUTH NOTCH SWEATER
Shown in navy
US$98

Check it out (here)!






ROCKIN’ ‘ROUND THE NORTH POLE...

ABERCROMBIE & FITCH WOMENS
CAROLINE FLANNEL SLEEP SHORTS
Shown in red plaid
US$28

Check it out (here)!






innocently mischievous without a cause...

abercrombie guys
algonquin tee
shown in red
US$17.50

Check it out (here)!






wishing for a snow-joy christmas...

abercrombie girls
cozy knit hat (flagship exclusive item)
shown in green
US$29.50

Check it out (here)!






SPRAY ON THE SOCAL FANTASY...

HOLLISTER Co. DUDES
SO CAL DEODORANT BODY SPRAY
Shown in 4.2 FL OZ
US$15

Check it out (here)!






GOLDEN GIRLS READY FOR THE PARTY...

HOLLISTER Co. BETTYS
BRAIDED LEATHER BRACELET
Shown in gold
US$16.50

Check it out (here)!






ROSY GIRL FOR YULETIDE...

GILLY HICKS
PERFECT PUSH EM UP PLUNGE BRA
Shown in navy floral
US$34.50

Check it out (here)!


An HCo Dude in Scotland! | FIERCE in the Rain and Cold...

Scotland flooding lately! Maybe should bring out the canoe!
Hey Dudes & Bettys! How are you all?

Maybe you've heard, maybe you haven't, about the torrential rain and the freezing temperatures here in Scotland this week! This past week, temperatures hit a low of -8°C (17.6°F) and there were floods nearly everywhere. I've included a picture of the Whitesands, an area of Dumfries. Dumfries is in the south west of Scotland, just 15 miles from where I live. The flooding went up to knee height at one point. I know that it doesn't sound like much (considering Sandy!), but for a small Scottish town, this is quite big!

Anyways, whats happening with Hollister over on this side of the pond? Well, it's still growing in popularity, of course! Nearly everyone has at least one piece of Hollister clothing now. Whenever I go out, there is always at least one of my friends wearing either A&F or Hollister clothing. The tees are really common here now, because of their fun prints and bold colours, also they aren't too expensive, £20 for a tee isn't too bad here compared to other brands...for example, an Adidas tee or a Nike tee retails for around about £25. My favourite tee just now would have to be the Seagrove Tee, because of the bold printed writing- haha! Another of the most popular Hollister products are the sweatpants, I see them everywhere! Whether it is at school for PE, or going walking about with friends, you are almost guaranteed that someone will have a pair (hopefully not the same pair you have!) One of the hottest items for the cold are sweatpants, of course, and  right now I'm liking the Hollister Dudes Classic Sweatpants in Dark Heather Grey.

Black Friday Hollister craze (image from HCo Instagram)
And when everyone in the USA was going crazy for their Black Friday discounts, we were left with full priced items: for a can of Beacons Beach body spray for Dudes it costs £12, and in America it only costs US$6 (with the current 4 for $24 promotion), around about £3.75!

Right guys, that's it for this week, but what's hot where you are? Have your friends got the same clothes/items as you? Drop a comment below!

Until next Tuesday,
Stay FIERCE!

Monday, November 26, 2012

CLUB CALI! | #SoChill at the Perfect View Gallery...


Check out the latest update to CLUB CALI Perfect View photos gallery! This Christmas 2012, the hottest Dudes and Bettys are keepin' it #SoChill...






































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Saturday, November 24, 2012

An A&F and Hollister Girl in America! | My Fabulous Black Friday 2012 Experience...

At Abercrombie & Fitch, 50% off indeed!!!
After weeks of waiting, the winter holiday season in America finally started. And with Black Friday! Like last year, all Abercrombie stores were 50% off (excluding fragrances and gift cards) from midnight to 6am. Unlike last year, the sale was only in stores. The sale is continuing with 40% off and $25 jean sale in stores and online in America throughout the weekend.

I got to the mall right at midnight on Black Friday where huge lines had already started by all the doors. For Black Friday in America, most stores in the malls open for their own sales. Starting with the smallest store, I went to abercrombie. Since it was still the beginning of the sale, it wasn't that crowded yet. Being abercrombie kids, kids 10-18 were shopping the sale. While I was there, I heard most of the winter playlist; it's really fabulous. When I left for Hollister, the check-out line was nearing the door!

Hollister is the busiest store in the mall for Black Friday (or really any day). The line to get in went past three stores from the door and grew to nearly the end of the mall. The real reasons everyone waited in line for a sale...there were two of the hottest lifeguards standing at the door! ;) Inside the store, it wasn't really crowded because everyone was in the checkout line around the perimeter of the store from the lounge area around the front and then to the back room on the girl's side. The back room registers were cash only to try to minimize the main register line. Despite the awesome SoCal playlist, the employees were more #SoTired and #SoStressed than #SoChill.

Arriving at Abercrombie & Fitch - also with a hot guy at the door - after Hollister was completely different. As the largest of the three stores in the mall, there were no lines to get in and it had the same cool and collegiate atmosphere we all know and love.

Even waiting in lines for hours (total line time for the night: about 2.5 hours), Black Friday at Abercrombie was totally worth it and I can't wait for next year!

Did you go to Black Friday? Leave me a comment about what it was like at your stores. And If you didn't and/or you live in Europe or Asia, then tell me what you think about my Black Friday haul! :)

Until next Friday...
Stay FIERCE!
Aimee♥

Thursday, November 22, 2012

An A&F and Hollister Guy in Paris! | Introductions and French Expansion...

Hi guys! My name's Romain and I'm writing from Paris, France, well happy to join the Sitch on Fitch team!

Europe started to be a great way to enlarge the Abercrombie Family, after the United Kingdom (London), Milan and Copenhagen, Abercrombie & Fitch opened last year, the 19 of may 2011 in the Capital of Love and Capital of light : Paris.

I have been following the A&F brands for 3 years now and since then I think the opening of the Abercrombie and Fitch Flagship in Paris was one of the most wanted opening of the brand history.



As C.E.R posted it in 2011 (you can read the post here) the flagship opened at No.23 Champs Elysées in the most touristic and glamourous part of Paris. Next to the richest places and shops, the building, old piece of French architecture has a garden with a 6 days/week gardener to make it look constantly beautiful.



View from the front gates - A&F Paris


Now A&F is expanding Hollister Co. over France, since the 29 of September 2011 the brand has been opening 7 stores around the country (3 in the Paris Metropolitan area). You must be wondering if they did open an EPIC store yet, but no, I can’t confirm for sure this information, but a big store (probably an epic store) of 1200m² (12,916 sq ft) will be opening during spring 2013 not so far from the current Abercombie & Fitch flagship (15e arrondissement, Beaugrenelle Paris).



In short, since 2011 the A&F expansion in France has been huge, the fans can now enjoy the A&F Hot guys and the hottest Lifeguards in the most important and biggest cities of France, and what I can assure you is that it’s not going to stop!!!

For the next HCO opening in France, rendez vous in january 2013 in Nice!

See you next week guys, same day, same place for new article!

Romain

Wednesday, November 21, 2012

A Hollister Girl in England! | Bring on the Shirts!

Morning all! I have to say, I've been loving the introduction of denim shirts to the shelves of Hollister and A&F this fall- no matter how you wear them they just complete an effortless yet gorgeous look.

North Jetty Denim Shirt
La Jolla Denim Shirt













Personally I love the look of either the 'North Jetty Denim Shirt' or the 'La Jolla Denim Shirt' open over a faded tee paired with dark leggings in either navy or black, with nude or neutral flats and a little black bag. For an alternate look, especially for us experiencing colder weather, try a Christmassy look by wearing the shirt with a pair of bright red leggings. There's nothing like a bright splash of colour to liven up a dreary weekday..

Hadley Chiffon Shirt
Speaking of fantastically stylish shirts, have you checked out Abercrombie and Fitch's chiffon shirts?  I think one like the 'Hadley' shirt would look amazing tucked into a pair of burgundy or other darker colour shorts paired with black tights and your favourite pair of comfy flats.

I hope I've given you some inspiration on how to style some of my favourite items from the current collections.

See you next week!

Tuesday, November 20, 2012

Featured Goods of the Week! | November 20 through November 26...






THANKFUL FOR HIS SEXY RUGGED LOOKS...

ABERCROMBIE & FITCH MENS
HOUGH PEAK FLANNEL SHIRT
Shown in red plaid
US$68

Check it out (here)!






CLASSIC & FABULOUS FOR THE GET-TOGETHER...

ABERCROMBIE & FITCH WOMENS
JENNA CHIFFON SHIRT
Shown in navy floral
US$58

Check it out (here)!






ready for some major gravy sabotage...

abercrombie guys
a&f skinny chinos (online only item)
shown in olive
US$49.50

Check it out (here)!






holding hands under the table with the boyfriend...

abercrombie girls
shine embellished bracelet
shown in navy
US$12.50

Check it out (here)!






PRETENDING TO LIKE YOUR RELATIVES IS NO SWEAT...

HOLLISTER Co. DUDES
BALBOA ISLAND SWEATER
Shown in dark gray
US$59.50

Check it out (here)!






#SOCHILL LATE-NIGHT WITH THE GIRLS...

HOLLISTER Co. BETTYS
ROCKPILE FLANNEL SLEEP SHORTS
Shown in navy plaid
US$19.50

Check it out (here)!






ON BLACK FRIDAY, GOING CRAZY ON THE HOTTEST BLOKES...

GILLY HICKS
BROKEN BAY TEE
Shown in white
US$17.50

Check it out (here)!