LAUNCHED IN 2010, THE SITCH ON FITCH BECAME THE INSPIRED, RESPECTED BRAND OF PASSION OVER THE ACHIEVEMENTS AND PRESTIGE OF ABERCROMBIE & FITCH CO. (ADMIRATION FOR ITS PAST GOING BACK TO 1892 AND FOR THE MODERN-TIME HEIGHTS OF THE MIKE JEFFRIES ERA); IT WAS OFFICIALLY, POSITIVELY RECOGNIZED BY A&F HOME OFFICE BY APRIL 2012, WITH A DIRECT EMAIL TO THE EDITOR-IN-CHIEF, DURING ITS GROWTH AS THE ONE-OF-A-KIND, MULTINATIONAL ONLINE PUBLICATION, WITH HIGH-GRADE PRESENTATION WHICH EVOLVED OVER ITS RUN, FOR RELEVANT, UNIQUE, IN-DEPTH BUSINESS, CULTURE, AND STYLE CONTENT FOR THE COMMUNITY OF CUSTOMERS AND ASSOCIATES WORLDWIDE (MONTHLY PAGEVIEWS SURPASSED 110K BY AUGUST 2012); AND IT WAS FOLDED BY SEPTEMBER 2015 AFTER THE DECEMBER 2014 RETIREMENT OF MIKE JEFFRIES AND THE EDITOR-IN-CHIEF'S DISTASTE WITH THE FURTHER DEGRADATION OF THE COMPANY BY ITS NEW MANAGEMENT. WITH CONTENT BY THE PERSPECTIVE OF DEVOTED CUSTOMERS AND ASSOCIATES FROM AMERICA, EUROPE AND FAR EAST ASIA, THE SITCH ON FITCH (2010-2015) REMAINS AS A HISTORICAL, ZEITGEIST ONLINE PUBLICATION OVER THE FINAL YEARS OF THE MIKE JEFFRIES ERA. THIS SITE WILL BE REVAMPED SOON TO OFFICIATE AN INTELLIGENT ARCHIVE FOR THE USE OF ALL PARTIES INTERESTED IN THE CONTENT PUBLISHED DURING THE PUBLICATION'S ORIGINAL RUN.

Thursday, November 22, 2012

An A&F and Hollister Guy in Paris! | Introductions and French Expansion...

Hi guys! My name's Romain and I'm writing from Paris, France, well happy to join the Sitch on Fitch team!

Europe started to be a great way to enlarge the Abercrombie Family, after the United Kingdom (London), Milan and Copenhagen, Abercrombie & Fitch opened last year, the 19 of may 2011 in the Capital of Love and Capital of light : Paris.

I have been following the A&F brands for 3 years now and since then I think the opening of the Abercrombie and Fitch Flagship in Paris was one of the most wanted opening of the brand history.



As C.E.R posted it in 2011 (you can read the post here) the flagship opened at No.23 Champs Elysées in the most touristic and glamourous part of Paris. Next to the richest places and shops, the building, old piece of French architecture has a garden with a 6 days/week gardener to make it look constantly beautiful.



View from the front gates - A&F Paris


Now A&F is expanding Hollister Co. over France, since the 29 of September 2011 the brand has been opening 7 stores around the country (3 in the Paris Metropolitan area). You must be wondering if they did open an EPIC store yet, but no, I can’t confirm for sure this information, but a big store (probably an epic store) of 1200m² (12,916 sq ft) will be opening during spring 2013 not so far from the current Abercombie & Fitch flagship (15e arrondissement, Beaugrenelle Paris).



In short, since 2011 the A&F expansion in France has been huge, the fans can now enjoy the A&F Hot guys and the hottest Lifeguards in the most important and biggest cities of France, and what I can assure you is that it’s not going to stop!!!

For the next HCO opening in France, rendez vous in january 2013 in Nice!

See you next week guys, same day, same place for new article!

Romain