LAUNCHED IN 2010, THE SITCH ON FITCH BECAME THE INSPIRED, RESPECTED BRAND OF PASSION OVER THE ACHIEVEMENTS AND PRESTIGE OF ABERCROMBIE & FITCH CO. (ADMIRATION FOR ITS PAST GOING BACK TO 1892 AND FOR THE MODERN-TIME HEIGHTS OF THE MIKE JEFFRIES ERA); IT WAS OFFICIALLY, POSITIVELY RECOGNIZED BY A&F HOME OFFICE BY APRIL 2012, WITH A DIRECT EMAIL TO THE EDITOR-IN-CHIEF, DURING ITS GROWTH AS THE ONE-OF-A-KIND, MULTINATIONAL ONLINE PUBLICATION, WITH HIGH-GRADE PRESENTATION WHICH EVOLVED OVER ITS RUN, FOR RELEVANT, UNIQUE, IN-DEPTH BUSINESS, CULTURE, AND STYLE CONTENT FOR THE COMMUNITY OF CUSTOMERS AND ASSOCIATES WORLDWIDE (MONTHLY PAGEVIEWS SURPASSED 110K BY AUGUST 2012); AND IT WAS FOLDED BY SEPTEMBER 2015 AFTER THE DECEMBER 2014 RETIREMENT OF MIKE JEFFRIES AND THE EDITOR-IN-CHIEF'S DISTASTE WITH THE FURTHER DEGRADATION OF THE COMPANY BY ITS NEW MANAGEMENT. WITH CONTENT BY THE PERSPECTIVE OF DEVOTED CUSTOMERS AND ASSOCIATES FROM AMERICA, EUROPE AND FAR EAST ASIA, THE SITCH ON FITCH (2010-2015) REMAINS AS A HISTORICAL, ZEITGEIST ONLINE PUBLICATION OVER THE FINAL YEARS OF THE MIKE JEFFRIES ERA. THIS SITE WILL BE REVAMPED SOON TO OFFICIATE AN INTELLIGENT ARCHIVE FOR THE USE OF ALL PARTIES INTERESTED IN THE CONTENT PUBLISHED DURING THE PUBLICATION'S ORIGINAL RUN.

Tuesday, November 27, 2012

An HCo Dude in Scotland! | FIERCE in the Rain and Cold...

Scotland flooding lately! Maybe should bring out the canoe!
Hey Dudes & Bettys! How are you all?

Maybe you've heard, maybe you haven't, about the torrential rain and the freezing temperatures here in Scotland this week! This past week, temperatures hit a low of -8°C (17.6°F) and there were floods nearly everywhere. I've included a picture of the Whitesands, an area of Dumfries. Dumfries is in the south west of Scotland, just 15 miles from where I live. The flooding went up to knee height at one point. I know that it doesn't sound like much (considering Sandy!), but for a small Scottish town, this is quite big!

Anyways, whats happening with Hollister over on this side of the pond? Well, it's still growing in popularity, of course! Nearly everyone has at least one piece of Hollister clothing now. Whenever I go out, there is always at least one of my friends wearing either A&F or Hollister clothing. The tees are really common here now, because of their fun prints and bold colours, also they aren't too expensive, £20 for a tee isn't too bad here compared to other brands...for example, an Adidas tee or a Nike tee retails for around about £25. My favourite tee just now would have to be the Seagrove Tee, because of the bold printed writing- haha! Another of the most popular Hollister products are the sweatpants, I see them everywhere! Whether it is at school for PE, or going walking about with friends, you are almost guaranteed that someone will have a pair (hopefully not the same pair you have!) One of the hottest items for the cold are sweatpants, of course, and  right now I'm liking the Hollister Dudes Classic Sweatpants in Dark Heather Grey.

Black Friday Hollister craze (image from HCo Instagram)
And when everyone in the USA was going crazy for their Black Friday discounts, we were left with full priced items: for a can of Beacons Beach body spray for Dudes it costs £12, and in America it only costs US$6 (with the current 4 for $24 promotion), around about £3.75!

Right guys, that's it for this week, but what's hot where you are? Have your friends got the same clothes/items as you? Drop a comment below!

Until next Tuesday,
Stay FIERCE!