LAUNCHED IN 2010, THE SITCH ON FITCH BECAME THE INSPIRED, RESPECTED BRAND OF PASSION OVER THE ACHIEVEMENTS AND PRESTIGE OF ABERCROMBIE & FITCH CO. (ADMIRATION FOR ITS PAST GOING BACK TO 1892 AND FOR THE MODERN-TIME HEIGHTS OF THE MIKE JEFFRIES ERA); IT WAS OFFICIALLY, POSITIVELY RECOGNIZED BY A&F HOME OFFICE BY APRIL 2012, WITH A DIRECT EMAIL TO THE EDITOR-IN-CHIEF, DURING ITS GROWTH AS THE ONE-OF-A-KIND, MULTINATIONAL ONLINE PUBLICATION, WITH HIGH-GRADE PRESENTATION WHICH EVOLVED OVER ITS RUN, FOR RELEVANT, UNIQUE, IN-DEPTH BUSINESS, CULTURE, AND STYLE CONTENT FOR THE COMMUNITY OF CUSTOMERS AND ASSOCIATES WORLDWIDE (MONTHLY PAGEVIEWS SURPASSED 110K BY AUGUST 2012); AND IT WAS FOLDED BY SEPTEMBER 2015 AFTER THE DECEMBER 2014 RETIREMENT OF MIKE JEFFRIES AND THE EDITOR-IN-CHIEF'S DISTASTE WITH THE FURTHER DEGRADATION OF THE COMPANY BY ITS NEW MANAGEMENT. WITH CONTENT BY THE PERSPECTIVE OF DEVOTED CUSTOMERS AND ASSOCIATES FROM AMERICA, EUROPE AND FAR EAST ASIA, THE SITCH ON FITCH (2010-2015) REMAINS AS A HISTORICAL, ZEITGEIST ONLINE PUBLICATION OVER THE FINAL YEARS OF THE MIKE JEFFRIES ERA. THIS SITE WILL BE REVAMPED SOON TO OFFICIATE AN INTELLIGENT ARCHIVE FOR THE USE OF ALL PARTIES INTERESTED IN THE CONTENT PUBLISHED DURING THE PUBLICATION'S ORIGINAL RUN.

Thursday, January 27, 2011

A&F Makes Way Into Germany for 2011

A&F is coming to Düsseldorf, whether you vote for it or not! (image source)
The German online news media TextilWirtschaft is reporting that Abercrombie & Fitch may well be opening shop in Düsseldorf, Germany. In its article, Abercrombie & Fitch: Deutschland-Premiere in Düsseldorf, TW states that the Company has acquired a location at Königsallee 17 which offers three floors of sales space measuring at about 21,000 square feet.

What to make of this? Well, Düsseldorf is Germany's fashion capital and home to some it's wealthiest and fashionable citizens! It is known as a major center of telecommunications, has great respectable financial institutions, and it is headquarters to companies like L'Oréal - and did I mention the luxury stores?  But 21,000 square feet of sales space seems a bit too much for the small Düsseldorf (population: 586,217) - A&F Ginza in Tokyo (pop: 13 million) has 22,000 square feet and A&F in Copenhagen (pop: 531,199) has 16,000 square feet, but Copenhagen is a major point of commerce and business in Northern Europe. Düsseldorf is nearby the most population-dense areas of Europe, nevertheless...

Abercrombie & Fitch does have Düsseldorf listed as one of four cities in its Facebook poll, Where Should A&F Open Next. I would be astonished if it is a flagship and not a smaller tier store. Whatever the outcome of this, it'll be another amazing A&F location to look forward to!

UPDATE (30 June 2011): When I commented that "Düsseldorf isn't exactly fashion central at all" I ment to say that it's not a major world capital of fashion as in London or Paris. That and the fact that I didn't really know much else about the city. Düsseldorf may not be Paris, but it is the main center of high fashion and upscale retailing in Germany...the A&F flagship opens in December 2011.

UPDATE (7 August 2011): The whole "Düsseldorf isn't exactly fashion central at all" really kept bothering me! So I have since edited the post.

A&F Fukuoka Video Now Out!

A newsreporter has fun at A&F Fukuoka (image source)
Following along with A&F Copenhagen, Abercrombie & Fitch gave a Japanese news reporter the opportunity to explor the new flagship in Fukuoka before it opened doors for the A&F Fukuoka Japan Store Tour video. The stylishly dressed (no, not in A&F) newsreporter can't help but remark on everything FIERCE about A&F as she poses with a shirtless model and walks around the store checking out the dancing models, imagery, and the clothing and their price points. Um, this sucks, but the entire video is in Japanese! Neverthless, it is cool because it also takes you to the streets of Fukuoka as it follows models promoting the event and interviews people what they think of it all...again, suckishly in Japanese...you can watch the film here. A&F Fukuoka opened in 11 November 2010 to alot of press coverage and consumer attraction.

I got a Japanese friend to tell me what the reporter speaks about. And it is basically the saem info that I reported to you about the flagship when it opened doors. Fukuoka is a strategic place for the southern Japan flagship of Abercrombie & Fitch. Loads of tourists come to this up-and-coming world city. The lady also remarked about the price points: The first item she shows is a pair of what I guess are jeggings that are priced at ¥43,400 ($522 USD). Yeah, that is crazy, but they were a high-end flagship exclusive and it is Japan (where everything is expensive is loved)!

Wednesday, January 26, 2011

Model View for A&F Goodies!

The Rollins leather jacket ($600 USD) as seen on the model online abercrombie.com
January 2011, no longer available | (image source)
Now, whenever you like a particular item on abercrombie.com, you can see how hot it looks on before you make a purchase. Abercrombie & Fitch has upgraded its online store with a new feature in which its clothing merchandise is previewed on a model wearing the item as it should be worn - Abercrombie style! The feature is amazing because now you can get an idea of how the clothing is to be worn - there are people that are sometimes clueless and fashion challenged. This new feature is available exclusive on abercrombie.com for now, and only on new Spring Styles. Other A&F brands have yet to upgrade their online stores with the feature, but rest assure that it will happen in the near future. Head on over to abercrombie.com and check it out now!

The Rollins leather jacket ($500) still available as of August
seen on model view on abercrombie.com | (image source)
UPDATE (11 August 2011): I just want to make a few things clear. First off, the title is misleading: I should have named this post Model View for A&F Goodies because the current title sounds like an actual model is checking out A&F clothes - nope...sorry about that. Secondly, the Rollins jacket in the image above - such a beautiful leather jacket! - is long since gone...no longer sold. However, there is another Rollins leather jacket - in the image on the right - with a very similar style and just as hot as the one above. And instead of costing $600 USD, this currently available jacket is priced at $500 USD. Lastly, all A&F brands have (since the time after this post was made) the Model View feature online on select merchandise.

UPDATE (22 October 2011): I noticed that this post still popular and so renamed it...to just do away with the possible confusion with the title. The Rollins jacket is still available! And, since I believe this post is also popular because of the  Rollins jacket itself, there is another leather jacket - the Millers Fall jacket (flagship exclusive) - available for $800 USD which you can check out (here) on abercrombie.com.

UPDATE (14 November 2011): The Rollins leather jacket is no longer available.

Thursday, January 20, 2011

There's a Clearance in Disguise. Take Advantage and Shop!

Promotional image for discounts at Gilly Hicks (image source)
This season, our favorite brands dished out an unprecedented serving of amazing sales. What began as 20% off in early December soon escaladed to 50% off by December 26. Nevertheless, there still remains loads of stuff left over. In the men's department at A&F, those huge knitted sweaters with faux fur linned hoods didn't sale as much (so it seems as they have been just lying there looking expensive throughout the season). At HCo, too, those dudes Palm Canyon Skinny jeans were just up for display with no purchase in sight (despite the 30% off offer). And ironically nobody was in a giving mood during the holidays because the charity tees designed for each brand didn't sale well either. So although they are not store wide, there are still many sales going on to get us to keep handing in the cash and hulling out what merchandise remains of Winter 2010.

Typically, there is an obviously stated and promoted "clearance" of winter merchandise. But this year, all winter clothing is still tagged with the original full price. The kick is that all this merchandise has sale sign hanging over them. So instead of promoting a clearance, there is a "sale." That way, it makes it seem as if you are not really purchasing left-overs, but merely appreciating sales on full priced items. Well no, it is a clearance in disguise. To be fair, the brands promote it as discounts on "redlines," bu there is no telling what is what. Online, the clearance collection is full of merchandise that is also displayed in the full price categories (but labeled with the discount). So don't even think of just getting off main collections and heading over to the clearance section expecting to find cheaper looks because you'll basically find many of the same items. The women's section, however, does carry a whole lot more discounts than the men's and many stores do have even lower discounts on select womens merchandise.

But whatever, right! There are so many great styles with amazing discounts that it would be completely stupid not to take advantage of. All flanels and plaid shirts are 50% off, for instance! And that is wonderful because the lumberjack look is in for A&F brands, and it is more than likely to pop up again next winter - stock up now! The absolute best investment is to purchase outerwear. Sure, the weather is going to begin to warm out of "jacket conditions" and into "hoodie tempterature" soon. But all outerwear is 50% off! Purchase that coat you have been eyeing all season, but were unable to buy it because of the steep price, and you'll have saved cash and snagged a stylish coat to debut this coming winter 2011! Another key bargin to take into consideration is the sales on tees. Why? Because they can be worn any time of the year regardless of season!

This might be a bubble burst for some of you, but the sales only apply to American stores. Sorry. The stores overseas are rolling in profit (like always), and so it would be stupid for the Company to offer sales there. Even so, a few select American locations are excluded from the sales (flagships in New York City, for instance). So go online to which ever A&F brand you want and see the restrictions on the homepage.

Monday, January 3, 2011

Gilly Hicks London Store Opening Video Now Out!



After more than a month since Abercrombie & Fitch opened doors to the first ever Gilly Hicks store overseas, A&F has since released a video of the event and the promotional fun that surrounded it. The big day was in November 27 when Down Undies were flying out the windows of double-decker buses (pastered with GH marketing) that made their way around the streets of London to Westfield's White City mall. Gilly girls and guys then headed inside to the two-story Gilly Hicks store - the biggest GH store in the world! Lucky Brits! The video follows all the awesome joy that the Gilly crew had while promoting the opening day throughout Londontown. Head on over to YouTube - very unpredictable with where A&F showcases its promotional videos - to watch the Gilly Hicks London Store Opening! Enjoy, mates!

UPDATE (January 7, 2010): Abercrombie & Fitch has since removed the video from YouTube. Sorry.

UPDATE (07/19/11): This post has been quite popular dispite the fact that the video has been no longer available. So I did the search and I have found the video on YouTube. It's not as great in quality as the video on the Gilly Hicks Facebook page, though. I don't even know if this video is the original one because it has been sooo long since I last saw it - I don't even remember it! But this will do. I've imbedded it below! Enjoy!