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Thursday, January 27, 2011

A&F Fukuoka Video Now Out!

A newsreporter has fun at A&F Fukuoka (image source)
Following along with A&F Copenhagen, Abercrombie & Fitch gave a Japanese news reporter the opportunity to explor the new flagship in Fukuoka before it opened doors for the A&F Fukuoka Japan Store Tour video. The stylishly dressed (no, not in A&F) newsreporter can't help but remark on everything FIERCE about A&F as she poses with a shirtless model and walks around the store checking out the dancing models, imagery, and the clothing and their price points. Um, this sucks, but the entire video is in Japanese! Neverthless, it is cool because it also takes you to the streets of Fukuoka as it follows models promoting the event and interviews people what they think of it all...again, suckishly in Japanese...you can watch the film here. A&F Fukuoka opened in 11 November 2010 to alot of press coverage and consumer attraction.

I got a Japanese friend to tell me what the reporter speaks about. And it is basically the saem info that I reported to you about the flagship when it opened doors. Fukuoka is a strategic place for the southern Japan flagship of Abercrombie & Fitch. Loads of tourists come to this up-and-coming world city. The lady also remarked about the price points: The first item she shows is a pair of what I guess are jeggings that are priced at ¥43,400 ($522 USD). Yeah, that is crazy, but they were a high-end flagship exclusive and it is Japan (where everything is expensive is loved)!