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Thursday, January 27, 2011

A&F Makes Way Into Germany for 2011

A&F is coming to Düsseldorf, whether you vote for it or not! (image source)
The German online news media TextilWirtschaft is reporting that Abercrombie & Fitch may well be opening shop in Düsseldorf, Germany. In its article, Abercrombie & Fitch: Deutschland-Premiere in Düsseldorf, TW states that the Company has acquired a location at Königsallee 17 which offers three floors of sales space measuring at about 21,000 square feet.

What to make of this? Well, Düsseldorf is Germany's fashion capital and home to some it's wealthiest and fashionable citizens! It is known as a major center of telecommunications, has great respectable financial institutions, and it is headquarters to companies like L'Oréal - and did I mention the luxury stores?  But 21,000 square feet of sales space seems a bit too much for the small Düsseldorf (population: 586,217) - A&F Ginza in Tokyo (pop: 13 million) has 22,000 square feet and A&F in Copenhagen (pop: 531,199) has 16,000 square feet, but Copenhagen is a major point of commerce and business in Northern Europe. Düsseldorf is nearby the most population-dense areas of Europe, nevertheless...

Abercrombie & Fitch does have Düsseldorf listed as one of four cities in its Facebook poll, Where Should A&F Open Next. I would be astonished if it is a flagship and not a smaller tier store. Whatever the outcome of this, it'll be another amazing A&F location to look forward to!

UPDATE (30 June 2011): When I commented that "Düsseldorf isn't exactly fashion central at all" I ment to say that it's not a major world capital of fashion as in London or Paris. That and the fact that I didn't really know much else about the city. Düsseldorf may not be Paris, but it is the main center of high fashion and upscale retailing in Germany...the A&F flagship opens in December 2011.

UPDATE (7 August 2011): The whole "Düsseldorf isn't exactly fashion central at all" really kept bothering me! So I have since edited the post.