LAUNCHED IN 2010, THE SITCH ON FITCH BECAME THE INSPIRED, RESPECTED BRAND OF PASSION OVER THE ACHIEVEMENTS AND PRESTIGE OF ABERCROMBIE & FITCH CO. (ADMIRATION FOR ITS PAST GOING BACK TO 1892 AND FOR THE MODERN-TIME HEIGHTS OF THE MIKE JEFFRIES ERA); IT WAS OFFICIALLY, POSITIVELY RECOGNIZED BY A&F HOME OFFICE BY APRIL 2012, WITH A DIRECT EMAIL TO THE EDITOR-IN-CHIEF, DURING ITS GROWTH AS THE ONE-OF-A-KIND, MULTINATIONAL ONLINE PUBLICATION, WITH HIGH-GRADE PRESENTATION WHICH EVOLVED OVER ITS RUN, FOR RELEVANT, UNIQUE, IN-DEPTH BUSINESS, CULTURE, AND STYLE CONTENT FOR THE COMMUNITY OF CUSTOMERS AND ASSOCIATES WORLDWIDE (MONTHLY PAGEVIEWS SURPASSED 110K BY AUGUST 2012); AND IT WAS FOLDED BY SEPTEMBER 2015 AFTER THE DECEMBER 2014 RETIREMENT OF MIKE JEFFRIES AND THE EDITOR-IN-CHIEF'S DISTASTE WITH THE FURTHER DEGRADATION OF THE COMPANY BY ITS NEW MANAGEMENT. WITH CONTENT BY THE PERSPECTIVE OF DEVOTED CUSTOMERS AND ASSOCIATES FROM AMERICA, EUROPE AND FAR EAST ASIA, THE SITCH ON FITCH (2010-2015) REMAINS AS A HISTORICAL, ZEITGEIST ONLINE PUBLICATION OVER THE FINAL YEARS OF THE MIKE JEFFRIES ERA. THIS SITE WILL BE REVAMPED SOON TO OFFICIATE AN INTELLIGENT ARCHIVE FOR THE USE OF ALL PARTIES INTERESTED IN THE CONTENT PUBLISHED DURING THE PUBLICATION'S ORIGINAL RUN.

Monday, January 3, 2011

Gilly Hicks London Store Opening Video Now Out!



After more than a month since Abercrombie & Fitch opened doors to the first ever Gilly Hicks store overseas, A&F has since released a video of the event and the promotional fun that surrounded it. The big day was in November 27 when Down Undies were flying out the windows of double-decker buses (pastered with GH marketing) that made their way around the streets of London to Westfield's White City mall. Gilly girls and guys then headed inside to the two-story Gilly Hicks store - the biggest GH store in the world! Lucky Brits! The video follows all the awesome joy that the Gilly crew had while promoting the opening day throughout Londontown. Head on over to YouTube - very unpredictable with where A&F showcases its promotional videos - to watch the Gilly Hicks London Store Opening! Enjoy, mates!

UPDATE (January 7, 2010): Abercrombie & Fitch has since removed the video from YouTube. Sorry.

UPDATE (07/19/11): This post has been quite popular dispite the fact that the video has been no longer available. So I did the search and I have found the video on YouTube. It's not as great in quality as the video on the Gilly Hicks Facebook page, though. I don't even know if this video is the original one because it has been sooo long since I last saw it - I don't even remember it! But this will do. I've imbedded it below! Enjoy!

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