LAUNCHED IN 2010, THE SITCH ON FITCH BECAME THE INSPIRED, RESPECTED BRAND OF PASSION OVER THE ACHIEVEMENTS AND PRESTIGE OF ABERCROMBIE & FITCH CO. (ADMIRATION FOR ITS PAST GOING BACK TO 1892 AND FOR THE MODERN-TIME HEIGHTS OF THE MIKE JEFFRIES ERA); IT WAS OFFICIALLY, POSITIVELY RECOGNIZED BY A&F HOME OFFICE BY APRIL 2012, WITH A DIRECT EMAIL TO THE EDITOR-IN-CHIEF, DURING ITS GROWTH AS THE ONE-OF-A-KIND, MULTINATIONAL ONLINE PUBLICATION, WITH HIGH-GRADE PRESENTATION WHICH EVOLVED OVER ITS RUN, FOR RELEVANT, UNIQUE, IN-DEPTH BUSINESS, CULTURE, AND STYLE CONTENT FOR THE COMMUNITY OF CUSTOMERS AND ASSOCIATES WORLDWIDE (MONTHLY PAGEVIEWS SURPASSED 110K BY AUGUST 2012); AND IT WAS FOLDED BY SEPTEMBER 2015 AFTER THE DECEMBER 2014 RETIREMENT OF MIKE JEFFRIES AND THE EDITOR-IN-CHIEF'S DISTASTE WITH THE FURTHER DEGRADATION OF THE COMPANY BY ITS NEW MANAGEMENT. WITH CONTENT BY THE PERSPECTIVE OF DEVOTED CUSTOMERS AND ASSOCIATES FROM AMERICA, EUROPE AND FAR EAST ASIA, THE SITCH ON FITCH (2010-2015) REMAINS AS A HISTORICAL, ZEITGEIST ONLINE PUBLICATION OVER THE FINAL YEARS OF THE MIKE JEFFRIES ERA. THIS SITE WILL BE REVAMPED SOON TO OFFICIATE AN INTELLIGENT ARCHIVE FOR THE USE OF ALL PARTIES INTERESTED IN THE CONTENT PUBLISHED DURING THE PUBLICATION'S ORIGINAL RUN.
Showing posts with label abercrombie kids London. Show all posts
Showing posts with label abercrombie kids London. Show all posts

Friday, December 13, 2013

News Now! | Abercrombie Kids Savile Row, London New Developments...


         THE JOY IS truly wondrous to finally see the abercrombie-branded construction hoarding wall now up after more than two years of dragging struggle to bring this upcoming store into realization. The planned abercrombie kids flagship store – the first standalone a&f kids flagship in the world – is now beautifully manifesting itself at No.3 Savile Row a stone's throw from A&F London. The roadblocks over the past prolonged period of battle have been annoying and tiring, but to be left in the past for good riddance. We couldn't be anymore happy to finally see this retail project flourishing more onsite, and this wonderful and positive new development comes beautifully as we get ever more merry for the Holidays!



How beautiful is that! Oh, and check out that construction
guy just chillin' there on break on the window sill! LOL
Photo by Jen B., 12 December 2013

Permission documents as displayed on the hoarding wall.


The project description reads: "Internal and external alterations comprising retail accommodations on the lower ground [floor], ground [floor], 1st and 2nd floors with associated office accommodation on the 3rd and 4th floors." It is expected to be completed by 41 weeks after the starting date which has been marked as October 28, 2013. Forty-one weeks exactly after that date falls on August 11 (unrelated, though incidentally, the A&F Hong Kong two-year anniversary). We can expect the opening in the latter-half of 2014.

The collaborating designer is the firm Househam Henderson which has done work for the likes of Tom Ford, Montblanc, Bottega Veneta, and many significant high-profile locations for Abercrombie & Fitch Co. in Europe.

Stay FIERCE!




Tuesday, August 13, 2013

Comin' Up! Abercrombie Kids Savile Row, London...

No.3 Savile Row as seen on Google Maps (2011).
Image used for illustrative purposes only.
For individuals of achievement, the triumphant persistence of determination is irrefutable in their inherent character. Thus is so in the case of Abercrombie & Fitch Co. which is now concretely proceeding with the realization of the first stand-alone abercrombie kids international location in London. For the Company, it is another mark of admirable resilience, in the pursuit of shinning goals, in fight against opposing forces at play...

The children's label of classic American prep-school cool is to be housed at No.3 Savile Row; and ever since the intentions of Abercrombie & Fitch were made public back in 2011, there have been heated opinions over the matter. Tensions, between the Company and the Row's reputable bespoke tailors, have remained on the world-renown street ever since the arrival of A&F even before its March 2007 flagship store inauguration. Now continuing to proceed into the 2010s, the Company's presence at its end of the Row has overwhelmingly amplified after the 2011 leasing agreements extension at 7 Burlington Gardens (42 Savile Row) to 2021 and as prospects develop, expanding its footprint, ahead for its children's wear label only a stone's throw away. The traditional nature of Savile Row is being threatened: so feel its establishments which have composed its storied historic significance. However, as one of the most clarifying statements out of this whole argument states...

"[...] The old street has no real relationship with the contemporary world, and this is its biggest problem. Savile Row made its name in the early 19th century by helping modern men to adapt their riding breeches into the suit we still recognise today. It has not displayed such enlightened thinking in the 21st century, (why not a suit adapted for commuter bike riding?). [...H]andmade doesn't need to mean heritage. Savile Row needs to adapt its crafts to the modern world – and fast." - Charlie Porter, The Guardian [source]

Furthermore, as Joseph Morgan, director of Savile Row tailor Chittleborough & Morgan, recently commented to CNBC, "The street is known for providing quality and bespoke clothes to the world. Ready-to-wear chains want to say they're in Savile Row to boost their profile - but it won't work unless they're providing bespoke suits. [This with Abercrombie & Fitch] would bring a new, young atmosphere to the street, and might open-up bespoke tailoring to a younger audience." And there is truth in his words: conscious awareness of Savile Row and bespoke tailoring has grown tremendously across various new consumer demographics via the universal appeal of Abercrombie & Fitch. A&F consumers cannot be lumped under one pathetic, ignorant stereotype. The brand's appeal is universal, awareness of the Row and its crafts have spread farther, and new aspirational and conscious clientele will most likely come out of this in the future for the Row.

Abercrombie & Fitch Co. is, of course, content to proceed in opening abercrombie kids on No.3 Savile Row (also called the "Apple Building" after having been headquarters to The Beatles; it was on its rooftop where they made their last live performance back in January 1969; and Peter Shaw of Executive Offices Group once purchased it in 2007 for £17 million (€19.554 million / US$27.146 million)). The Company has been prohibited from blacking out the windows, using strip lighting, a flagpole, and from hosting an opening "party". But naturally, that is not getting in the way of the realization of this beautiful upcoming store.

Back in 2011, when the Company set its interests on the location, Abercrombie was initially looking for 10,000 square feet (939 square meters) though 3 Savile Row was ultimately offering 14,000 square feet (1,301 square meters) in total. Abercrombie & Fitch will have to renovate the building to convert the basement, ground level, and lower floors to accommodate its retail plans. The project was seen as expensive, but A&F has a sufficiently "strong balance sheet" to fund the renovations.

Honestly, there is a no more appropriate location for abercrombie kids in London than 3 Savile Row. The building is ideal for the smaller, aspirational brand, and, in London, the little one will have a place of its own in Europe for the first time. However, in this new, exciting venture, it will only be right across the street from its great older sibling!

As for the opening: perhaps sometime in the Spring-Summer 2014 season. You'll be kept updated...

Stay FIERCE!

Wednesday, April 25, 2012

Protest Against Abercrombie Kids on Savile Row... Borderline Immaturity!

They look fairly nice...if only it were a costume party!
Getty Images via @daylife  |  (image source)
Maybe you've heard, maybe you haven't...

On Monday, April 23, a group of middle-aged fakes playing dress-up – pardon me, so-called "gentlemen" and their female acquaintances – held a protest on Savile Row, in London, against the opening of abercrombie kids. Despite the fact that barely anyone of them was even wearing anything made on Savile Row, they thought it a brilliant idea to dress-up in their imitation, secondhand (and even outdated) best to proclaim, "Give three-piece a chance. Save Savile Row from Abercrombie & Fitch."

The annoyance began at 10:15, in the morning, at the front of 3 Savile Row (where the shop is being planned to open). Protest was first held along the white hoarding wall now erected over the facade of the building. Then, the participants moved across the street to the front of the Abercrombie & Fitch flagship store at 7 Burlington Gardens (42 Savile Row). Their mission: to gain support for their cause to get the Westminster Council to veto A&F's application to commence work for the upcoming abercrombie kids flagship store – what will be the UK's first and the world's only stand-alone abercrombie kids flagship.

With a staunchly firm grip on an admiration for a bygone age riddled with sexism and backward social norms, The Chap magazine is responsible for said protest. The magazine calls itself  "a journal for the modern gentleman"...they are sooooo out of touch and misguided as to what constitutes as being a modern gentleman in the 21st century. (FYI, being a modern gentleman doesn't require handmade tweed suits and one can be as just a gentleman in a hoodie)! Some women were also present among the crowd of males known as "Chaps": the women, referred to as "Chapettes," blinded in nostalgia of a time in which they were never taken seriously, and played side-line roles, in a male-dominated society. (Good job! You're also promoting setbacks in modern feminist movements)! In general, though, grown-up men and women playing dress-up in wears-of-past to protest, in the 21st century, against the opening of a childrenswear store, borders immaturity on a stupendous level. No true, decent cane-bearing, tobacco-pipe-smoking gent would have done such a thing...if The Chap cares to note. And above all, their message comes across as completely ignorant and backward – a childish tantrum, with a hold on outdated customs and thought, against a will to adapt the concept of the gentleman to our rapidly changing, progressive modern world.

But let it be known that these good ole "Chaps" do not represent Savile Row and neither are they helping things move progressively along in this complicated situation...

"[...] The old street has no real relationship with the contemporary world, and this is its biggest problem. Savile Row made its name in the early 19th century by helping modern men to adapt their riding breeches into the suit we still recognise today. It has not displayed such enlightened thinking in the 21st century, (why not a suit adapted for commuter bike riding?). The traditionally dressed protesters may think they are saving the Row, but they are really damaging it: handmade doesn't need to mean heritage. Savile Row needs to adapt its crafts to the modern world – and fast." - Charlie Porter, The Guardian [source]

About 40 or so minutes into their protesting, the Chaps and Chapettes were forced to take shelter at a nearby place for "a much-needed mid-morning snifter" because of the rain that came in heaven-sent...good riddance.

Ridiculous folks set aside, the Savile Row is indeed culturally important and highly significant. The trade of fine men's tailoring that has taken place on the Row is world renown and it deserves respect. It's an art form of its own! Naturally, the reaction of the tailors to the growing influence of Abercrombie & Fitch on the Row, and the change accompanying it, is understandable. However, it is really ironic for them to accept support from people wearing cheap imitations of Savile Row tailoring. It is kind of enraging, really. Had it been real modern gentlemen in their quality Row-tailored suits protesting, it would have been completely different, relevant, and acceptable to the image of Savile Row. That April 23 protest by the insignificant The Chap was a joke, not just for their protest against A&F, but for their thinking that they were worthy of standing up for Savile Row.

The Chap – almost typed it as "The Cheap" – has come across as arrogantly (or shall we say "naively") cocky believing that its efforts and petition have further helped to influence the Westminster Council for a veto of A&F's application; but the likelihood of that actually occurring is low, dear friends!

The Sitch on Fitch will keep you updated on the matter.

Stay FIERCE!

Monday, March 12, 2012

Abercrombie Kids Plans have Savile Row on Fire!

No.3 Savile Row as seen on Google Maps.
Our reader Chris pointed out to us a developing issue on Savile Row in London. Apparently, the good tailors on the street are in an uproar that Abercrombie & Fitch now wants to expand its presence on the Row by opening the first abercrombie kids in England at 3 Savile Row!

We first reported about A&F's plans, to open up a kids store, back in October 2011. You can read that detailed post (here). The Company had, by then, been in the process of closing a deal on leasing No.3 Savile Row for abercrombie kids. Everything eventually came through and Abercrombie & Fitch made it official by February 2012 that it would indeed be opening the UK's first abercrombie.

Well, Savile Row is pissed. The respected tailoring houses lining the prestigious, historic Row completely object what they perceive to be an expansion of chain retailing into their exclusive turf. Seriously, they have a very negative image of Abercrombie & Fitch: "If it carries on like this, the Row will just become another chain-store high street. Why would anyone allow a great big dollop of American cheese to smother centuries of history and tradition?" commented an anonymous tailor.[source 1] These people completely hate the fact that Abercrombie & Fitch is a charged, youth-and-sex-oriented, global fashion retailer selling imported, machine-made clothing which is contrasted against the uptight, detailed and unique tailoring practices of the Savile Row menswear business. And that there are usually loads of people outside of the A&F flagship, lined up to enter or just hanging out, doesn't sit well with them at all: "The arrival of Abercrombie & Fitch at the end of Savile Row has dramatically changed not just the tone, but the safety of the street," shared H.Huntsman & Sons.


One of the biggest objectors is Gieves & Hawkes from which A&F on Savile Row is only just a stone's throw away. It just so happens, too, that the tailoring firm is situated at building No.1. So not only will Gieves & Hawkes have A&F across the street, but it will also have abercrombie kids to the right of it two doors down. That end of Savile Row will be the epicenter of Abercrombie & Fitch in London massive crowds of fans, promotional events, etc. and Gieves & Hawkes will have it all in its face!

The Daily Mail UK did coverage of the ordeal with an article which comes across as rather biased. Titled Get back! Savile Row shops resist U.S invader opening children's shop in former home of Beatles' record label, it casts the Savile Row businesses as noblemen in what it calls "a march against vulgar consumerism." While only briefly mentioning that "A&F began in 1892 as a high class sports outfitter," the article completely focuses on the early-2000s Abercrombie & Fitch, back when the Company was criticized for its then brash image, and it paints the brand in an intentionally crude light while completely failing to note that such an A&F, as in the early-2000s, no longer exists. That Abercrombie & Fitch is portrayed as a "U.S. invader" is made obvious. This lead a reader of the article to comment that the reporting was all just "another anti-American hit piece by the DM."

That the good tailors on Savile Row want to protect their heritage is understandable. They, after all, are Savile Row; it is they who've made the street renown in the world. Many of them have been makers of fine menswear since the 18th century and their clientele has included the movers and shakers of England - prominent, powerful and revered men from the pages of English history books. Sure, Abercrombie & Fitch clothing is not on par to that of these tailors - they both are on totally different tangents. But let's not fail to keep in mind that Abercrombie & Fitch has cleaned up its image since the early-2000s and is, despite its youth-and-sex-inclined image, which is clean and aspirational, a globally respected fashion retailer. It keeps to itself and is relatively well behaved...

Relax Savile Row! The kids are all right!

Stay FIERCE!

Thursday, October 27, 2011

Abercrombie to Rule Savile Row!

A&F London on the corner of Burlington Gardens and Savile Row.
We're totally late on this, but most of you probably haven't even the foggiest on the matter. Plus, The Sitch on Fitch writes news cooler...

Abercrombie & Fitch has been moving pieces across the chess board as it further expands its presence on the reputable Savile Row. In mid-2011, the company extended its lease inside 7 Burlington Gardens / 42 Savile Row - the home of A&F London - to 2021! But that is not all. Supposedly, the rent has been tripled from £900,000 (€1.034 million / US$1.437 million) to up to roughly £3 million (€3.446 million  / US$4.790 million). The rent increase comes as no surprise, 7 Burlington gardens is a Grade II structure of cultural significance to the United Kingdom. A&F London is also highly profitable. Furthermore, the shopkeepers of Savile Row - the renown and respected tailors who've given Savile Row its high reputation for up to 200 years - dislike the fact that A&F is right next door blasting electronic dance music and displaying semi-nude models while selling tees and jeans. Well, they are just going to have to accept the changing times...

Rumors (which began in May and furthered during the summer) solidified by September that Abercrombie & Fitch was in the progress of closing a deal to lease the building at 3 Savile Row. Should plans go through, it will be inside 3 Savile Row where the company will open the UK's first ever abercrombie kids shop. The building, also called the Apple Building, was headquarters to The Beatles and it was on its rooftop where they made their last live performance back in January 1969. So, as you can see, its quite a notable structure. It was once purchased in 2007 from Peter Shaw of Executive Offices Group for £17 million (€19.554 million / US$27.146 million)!

While Abercrombie was initially looking for 10,000 square feet (939 square meters), 3 Savile Row ultimately offers 14,000 square feet (1,301 square meters) in total. It is thought that the remainder 4,000 square feet will be used for office space. Abercrombie & Fitch will have to renovate the building to convert the basement, ground level, and lower floors to accommodate its retail plans. The project is seen as expensive, but A&F has a sufficiently "strong balance sheet" to fund the renovations. Obviously! A&F has been renovating structures of integrity to meet its flagship standards - incorporating the A&F flagship prototype while maintaining and uplifting the structure's architectural worth.

Hopefully, the deal goes through! For quite some time, Abercrombie & Fitch has been looking for locations in which to open abercrombie; it targeted the upscale Mayfair area throughout its search. However, rents for previewed locations had been too high to what abercrombie kids can manage, but 3 Savile Row is just perfect. Not only is it a recognized building on a recognized street, but it is also across the street from A&F London!!! Sure, the rent will be pricy, too, but far higher still will be the sales from the numerous of people walking through its doors!

3 Savile Row as seen on Google Maps.
It's a few steps from A&F London and a stone's throw away from tailors Gieves & Hawkes.
Image used here for illustrative purposes only

After this, Abercrombie & Fitch will be the most domineering business to operate on Savile Row! Long reign the Abercrombie moose!

Stay FIERCE!