LAUNCHED IN 2010, THE SITCH ON FITCH BECAME THE INSPIRED, RESPECTED BRAND OF PASSION OVER THE ACHIEVEMENTS AND PRESTIGE OF ABERCROMBIE & FITCH CO. (ADMIRATION FOR ITS PAST GOING BACK TO 1892 AND FOR THE MODERN-TIME HEIGHTS OF THE MIKE JEFFRIES ERA); IT WAS OFFICIALLY, POSITIVELY RECOGNIZED BY A&F HOME OFFICE BY APRIL 2012, WITH A DIRECT EMAIL TO THE EDITOR-IN-CHIEF, DURING ITS GROWTH AS THE ONE-OF-A-KIND, MULTINATIONAL ONLINE PUBLICATION, WITH HIGH-GRADE PRESENTATION WHICH EVOLVED OVER ITS RUN, FOR RELEVANT, UNIQUE, IN-DEPTH BUSINESS, CULTURE, AND STYLE CONTENT FOR THE COMMUNITY OF CUSTOMERS AND ASSOCIATES WORLDWIDE (MONTHLY PAGEVIEWS SURPASSED 110K BY AUGUST 2012); AND IT WAS FOLDED BY SEPTEMBER 2015 AFTER THE DECEMBER 2014 RETIREMENT OF MIKE JEFFRIES AND THE EDITOR-IN-CHIEF'S DISTASTE WITH THE FURTHER DEGRADATION OF THE COMPANY BY ITS NEW MANAGEMENT. WITH CONTENT BY THE PERSPECTIVE OF DEVOTED CUSTOMERS AND ASSOCIATES FROM AMERICA, EUROPE AND FAR EAST ASIA, THE SITCH ON FITCH (2010-2015) REMAINS AS A HISTORICAL, ZEITGEIST ONLINE PUBLICATION OVER THE FINAL YEARS OF THE MIKE JEFFRIES ERA. THIS SITE WILL BE REVAMPED SOON TO OFFICIATE AN INTELLIGENT ARCHIVE FOR THE USE OF ALL PARTIES INTERESTED IN THE CONTENT PUBLISHED DURING THE PUBLICATION'S ORIGINAL RUN.

Friday, December 13, 2013

News Now! | Abercrombie Kids Savile Row, London New Developments...


         THE JOY IS truly wondrous to finally see the abercrombie-branded construction hoarding wall now up after more than two years of dragging struggle to bring this upcoming store into realization. The planned abercrombie kids flagship store – the first standalone a&f kids flagship in the world – is now beautifully manifesting itself at No.3 Savile Row a stone's throw from A&F London. The roadblocks over the past prolonged period of battle have been annoying and tiring, but to be left in the past for good riddance. We couldn't be anymore happy to finally see this retail project flourishing more onsite, and this wonderful and positive new development comes beautifully as we get ever more merry for the Holidays!



How beautiful is that! Oh, and check out that construction
guy just chillin' there on break on the window sill! LOL
Photo by Jen B., 12 December 2013

Permission documents as displayed on the hoarding wall.


The project description reads: "Internal and external alterations comprising retail accommodations on the lower ground [floor], ground [floor], 1st and 2nd floors with associated office accommodation on the 3rd and 4th floors." It is expected to be completed by 41 weeks after the starting date which has been marked as October 28, 2013. Forty-one weeks exactly after that date falls on August 11 (unrelated, though incidentally, the A&F Hong Kong two-year anniversary). We can expect the opening in the latter-half of 2014.

The collaborating designer is the firm Househam Henderson which has done work for the likes of Tom Ford, Montblanc, Bottega Veneta, and many significant high-profile locations for Abercrombie & Fitch Co. in Europe.

Stay FIERCE!