LAUNCHED IN 2010, THE SITCH ON FITCH BECAME THE INSPIRED, RESPECTED BRAND OF PASSION OVER THE ACHIEVEMENTS AND PRESTIGE OF ABERCROMBIE & FITCH CO. (ADMIRATION FOR ITS PAST GOING BACK TO 1892 AND FOR THE MODERN-TIME HEIGHTS OF THE MIKE JEFFRIES ERA); IT WAS OFFICIALLY, POSITIVELY RECOGNIZED BY A&F HOME OFFICE BY APRIL 2012, WITH A DIRECT EMAIL TO THE EDITOR-IN-CHIEF, DURING ITS GROWTH AS THE ONE-OF-A-KIND, MULTINATIONAL ONLINE PUBLICATION, WITH HIGH-GRADE PRESENTATION WHICH EVOLVED OVER ITS RUN, FOR RELEVANT, UNIQUE, IN-DEPTH BUSINESS, CULTURE, AND STYLE CONTENT FOR THE COMMUNITY OF CUSTOMERS AND ASSOCIATES WORLDWIDE (MONTHLY PAGEVIEWS SURPASSED 110K BY AUGUST 2012); AND IT WAS FOLDED BY SEPTEMBER 2015 AFTER THE DECEMBER 2014 RETIREMENT OF MIKE JEFFRIES AND THE EDITOR-IN-CHIEF'S DISTASTE WITH THE FURTHER DEGRADATION OF THE COMPANY BY ITS NEW MANAGEMENT. WITH CONTENT BY THE PERSPECTIVE OF DEVOTED CUSTOMERS AND ASSOCIATES FROM AMERICA, EUROPE AND FAR EAST ASIA, THE SITCH ON FITCH (2010-2015) REMAINS AS A HISTORICAL, ZEITGEIST ONLINE PUBLICATION OVER THE FINAL YEARS OF THE MIKE JEFFRIES ERA. THIS SITE WILL BE REVAMPED SOON TO OFFICIATE AN INTELLIGENT ARCHIVE FOR THE USE OF ALL PARTIES INTERESTED IN THE CONTENT PUBLISHED DURING THE PUBLICATION'S ORIGINAL RUN.

Saturday, December 14, 2013

Stores Allure! | Hollister Co. Nanjing, China Store...

WRITTEN BY CAMERON, TSOF CONTRIBUTOR
  

         A NEW PIER has opened in Nanjing, China! The newest Hollister Co. store is located at the IST Mall in central Nanjing. It opened last Thursday, December 12, with a wave of fans queuing outside and eagerly waiting the epic opening. Hollister definitely did not disappoint by even sending four of their best known 'Hot Lifeguards'!

The store looks great and is gigantic! There appears to be an upstairs & downstairs which ensures that Hollister keeps a dominant figure in the incrementally ravenous, fast-paced Chinese fashion market. The store features the newly updated store design featuring wood and glass facades as opposed to the usual beach-hut entrance that we have all become too accustomed to! The format does still continue with video display across the windows as typical internationally – no see-through windows as shown in the CGI rendering that the Company showed at the shareholder's meeting, but I have to say I love the screens and the woodwork! It creates such a beautiful store!

In the run-up to the store opening, Hollister posted the following video on its Sina Weibo account...





The lifeguards posted some amazing pictures on Instagram whilst they were visiting Nanjing, before jetting off to Japan to open the new Hollister store in LalaPort ShinMisato, which will open on the 19th of December, perfect for the Holiday season! This store will feature the classic 'Beach Hut' design. I've included some of the photos from the Nanjing opening below for your viewing!





















The store opening looked amazing! Were you there? Are you going to be visiting the new store? What do you think of it in general? Leave a comment below and I'll be sure to get back to you!



#WELOVECHINA!



...Stay FIERCE!