LAUNCHED IN 2010, THE SITCH ON FITCH BECAME THE INSPIRED, RESPECTED BRAND OF PASSION OVER THE ACHIEVEMENTS AND PRESTIGE OF ABERCROMBIE & FITCH CO. (ADMIRATION FOR ITS PAST GOING BACK TO 1892 AND FOR THE MODERN-TIME HEIGHTS OF THE MIKE JEFFRIES ERA); IT WAS OFFICIALLY, POSITIVELY RECOGNIZED BY A&F HOME OFFICE BY APRIL 2012, WITH A DIRECT EMAIL TO THE EDITOR-IN-CHIEF, DURING ITS GROWTH AS THE ONE-OF-A-KIND, MULTINATIONAL ONLINE PUBLICATION, WITH HIGH-GRADE PRESENTATION WHICH EVOLVED OVER ITS RUN, FOR RELEVANT, UNIQUE, IN-DEPTH BUSINESS, CULTURE, AND STYLE CONTENT FOR THE COMMUNITY OF CUSTOMERS AND ASSOCIATES WORLDWIDE (MONTHLY PAGEVIEWS SURPASSED 110K BY AUGUST 2012); AND IT WAS FOLDED BY SEPTEMBER 2015 AFTER THE DECEMBER 2014 RETIREMENT OF MIKE JEFFRIES AND THE EDITOR-IN-CHIEF'S DISTASTE WITH THE FURTHER DEGRADATION OF THE COMPANY BY ITS NEW MANAGEMENT. WITH CONTENT BY THE PERSPECTIVE OF DEVOTED CUSTOMERS AND ASSOCIATES FROM AMERICA, EUROPE AND FAR EAST ASIA, THE SITCH ON FITCH (2010-2015) REMAINS AS A HISTORICAL, ZEITGEIST ONLINE PUBLICATION OVER THE FINAL YEARS OF THE MIKE JEFFRIES ERA. THIS SITE WILL BE REVAMPED SOON TO OFFICIATE AN INTELLIGENT ARCHIVE FOR THE USE OF ALL PARTIES INTERESTED IN THE CONTENT PUBLISHED DURING THE PUBLICATION'S ORIGINAL RUN.

Monday, July 21, 2014

S.M. Highlights! | @thesitchonfitch Instagram, July 2014 (So Far)...

         THIS JULY'S BEEN pretty sweet, and we've got the IG pics to prove some of the cool so far! Celebrating, hanging out, and just having fun are all in a summer's joy...so awesome, too, was that sick shout-out we got from from one of our all-time fave A&F Model alumni, Justin Hopwood! #PERFECTION

Check out the best of @thesitchonfitch on Instagram so far this month, and go follow #THEHOTTESTBLOG, if you have not already, for some more #ABERCROMBIEHOT on your IG feed...



Click to view in overlay gallery!



"'Tell me I'm your #NationalAnthem...'
Happy #FourthofJuly from #THEHOTTESTBLOG!"   |   Image, C.E.R.
4     J  U  L  Y     2  0  1  4


"#Modern, clean, and inspirational, full-color #photography returns,
but in advanced 2014 contemporary form, adding a further visual presentation dimension
to #Abercrombie & Fitch stores."   |   Image, Will B.
7     J  U  L  Y     2  0  1  4


"Loving the all-new A&F Men's Wrapped Woven Bracelet feat. fine #leather detail
and that #beautiful, beautiful #metal clasp. Seen here in gray and burgundy;
also available in gray and navy, red and navy, and blue and green,
abercrombie.com."   |   Image, C.E.R.
1  1     J  U  L  Y     2  0  1  4


"Destination: Poolside fun in classic style!
Happy summer weekend!"   |   Image, C.E.R.
1  2     J  U  L  Y     2  0  1  4


"This night fate wrote for German celebration! Germany, you are #FIERCE!
Congrats to our German friends for their glorious win of the
2014 FIFA World Cup!!!"   |   Image, C.E.R.
1  3     J  U  L  Y     2  0  1  4


"So today is #BastilleDay in #France. That means #French #kisses all around right?
...Parlez-vous #Abercrombie? Oui? D'accord! ;)"   |   Image, C.E.R.
1  4     J  U  L  Y     2  0  1  4


"MIKE THE MAN! Happy birthday to the #revolutionary,
#genius icon and who's united us all, in our community, under the brilliance of his great,
#visionary mind. Without him, we would have nothing of the #exceptional concepts that
inspire us passionately and of the amazing people we've met along the way...
#WELOVEMIKE #THANKYOUMIKE #MeisterMike"   |   Image, C.E.R.
1  5     J  U  L  Y     2  0  1  4


"#TBT to the launch - exactly four years ago today - of the grand and unforgettable
'A&F Screen Test' Back-to-School/Fall 2010 campaign! Focal to it was the magnificent
2010 return of the A&F Quarterly with the 'Screen Test' edition which tied together all elements
of the season (#nudity included throughout!). Leading model was our favorite boy, @justinhopwood_,
for whom this was his first major, international #fashion campaign and went on to amazing things
(e.g., a current main face at @ralphlauren since that year)! Lead female model #CamilleRowe, too,
has skyrocketed since and even locked lips with #RobertPattinson for the new @dior Homme
campaign. A&F Screen Test was romantically 'the flint to spark a trip to the stars'...
#LoveScreenTestForever"   |   Image, C.E.R.
1  7     J  U  L  Y     2  0  1  4

@justinhopwood_:
"Thanks for the kind words a lot of memories right there!"


"Every #birthdayboy needs his entourage, and these Ivy Leaguers
definitely got game for a good time out! But which bud’s gonna be the wingman
helping score hotties? #HappyBirthday, C.E.R. (TSOF founder), and may you never remember tonight!
'Uncompromising in quality with an #athletic #masculine edge, the 1892 collection
is inspired by the #rugged, #collegiate atmosphere that charges
through competitive #IvyLeague #sports.' "
1  8     J  U  L  Y     2  0  1  4



...Stay FIERCE!




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